Image Source: wired.co.uk
WhatsApp To Soon Launch New Yellow Pages-Style Business Directory
WhatsApp is formally debuting a brand-new business directory feature in the UK, Colombia, Brazil, Indonesia, and Mexico.
The new tools will be introduced for the first time in Brazil, one of Whatsapp’s largest markets, outside of pilot projects.
The Business Directory will support in-app transactions. Also, users can use this feature to find nearby businesses.
Users can look up the business by categories including banking, dining, and travel.
Learn more
In Brazil, the feature is only accessible through Android, however, it is accessible through both Android and iOS in the other four countries.
The ultimate goal here is to make it so you can find, message, and buy from a business all in the same WhatsApp chat.
According to Meta, more than 175 million users use WhatsApp to communicate with business accounts daily as of October 2020.
According to a press statement from WhatsApp, the merchant payments functionality is now being tested in Brazil “with multiple payment partners.”
The click-to-WhatsApp ad business had increased revenue by 80% year over year and was on course to reach $1.5 billion annually.
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