Was the Instagram Shopping Tab a complete failure?

Image Source: easy2digital.com

Instagram is replacing the Shop tab with the Create button in its main navigation.

Instagram revealed that it will be deleting the Shop button from the main navigation of its mobile application.

The Shop option has been a part of the app’s primary navigation since it was initially introduced in November 2020.

Instagram intends to return its attention to the aspects that generate advertising money.

According to the company, the Create button will be placed in the app’s central menu.

The navigation bar at the bottom of the app will now have the Create shortcut for creating content in the center and Reels to the right.

In the past year, Instagram has allowed users to shop inside of chats and tag brands in images that connect to a store page.

Instagram has stated that the navigation would change in February, it has not given a specific date for the transition.

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