Uber has started its own ads division to connect customers with companies by playing video ads while they are in their cabs.
By playing video ads during the ride, Uber’s ads division hopes to connect customers with companies.
The business introduced “Uber Journey Ads,” a fun way for companies to connect with their customers.
To operate Journey Ads, Uber has already partnered with more than 40 well-known companies.
Uber also provides thorough data and analysis, which aids businesses in creating marketing initiatives that have a bigger effect on their target audience.
The new ad-targeting tool would enable brands to use information about riders’ previous travel patterns as well as their specific geographic locations to position ads.
Uber will now permit a single brand to sponsor the entire journey, beginning with the initial request for the cab.
The new division of Uber will face competition from rivals like Lyft, DoorDash, and Instacart Inc.