Howard Schultz: Man behind the success of Starbucks

Image Source: forbes.com

Howard Schultz is the co-founder of the Schultz Family Foundation and former CEO/Chairman of Starbucks.

Howard Schultz is most known for having penned the success tale of the American international network of coffee shops.

Howard Schultz was hired by Starbucks to serve as the company’s director of marketing and sales operations.

Under Schultz’s leadership, Starbucks, with its headquarters in Washington, has undergone a significant expansion from 11 locations to more than 30,000.

In 1992, Schultz floated the company on the stock market and used the $271 million value to increase the number of stores.

Schultz led a roughly $100 billion increase in Starbucks’ market cap from 2008 to 2017.

Howard Schultz published a book in 2004 named, “Power of Appreciation: How Positive Thinking Can Change Your Life”.

Starbucks’ success story is entirely due to Howard

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