CES 2023: Sony and Honda reveal Afeela, their joint EV brand

Image Source: techcrunch.com

According to Sony Honda Mobility Inc., its electric vehicle will debut under the brand Afeela.

CEO revealed the first prototype of the project during Sony’s CES press conference in Las Vegas.

Sony CEO places an emphasis on creating automobiles with autonomous features.

The Afeela will also have the ability to turn into “moving entertainment spaces.”

According to the CEO of Sony, the Afeelas’ first preorders will take place during the initial half of 2025.

Afeela will initially be produced at Honda’s North American factory and will have Level 3 automated driving features.

The prototype is also outfitted with 45 cameras and sensors both inside and outside the car to assure security.

In addition to movies, games, and music, Sony envisions a new in-cabin experience using its expertise in UX and UI technologies.

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