Microsoft eyes “super app” to challenge Apple and Google’s dominance of mobile search
Image Source: news18.com
Microsoft wants to boost its mobile efforts with a new “super app” for the iPhone that combines a variety of features into a single app.
Microsoft hopes that such an app will assist it in breaking into the mobile search market, which itself is dominated by Apple and Google as of now.
This one “super app” would integrate purchasing, texting, internet research, newsfeeds, and other features into a single iPhone and Android app.
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Apple has made Google’s search engine the default on its every platform as a result of a multibillion-dollar agreement.
The Google-Apple deal, on the other hand, is coming under increasing antitrust scrutiny.
Microsoft will resemble a mobile strategy that has worked for Tencent, referring to the hugely popular WeChat app.
There is currently no evidence that Microsoft intends to aggressively pursue a deal with Apple to make Bing the default search engine on the iPhone.
Microsoft's efforts are focused on enhancing Bing’s compatibility with current Microsoft services and considering the possibility of a super app.
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