LinkedIn Launches 3 Logic Puzzle Games to Boost User Engagement on its Networking Platform
LinkedIn has launched three games—Queens, Crossclimb, and Pinpoint—to increase user engagement and attraction.
Each game challenges players' logic, trivia, and word association skills. Similar to Wordle, players can attempt the games once daily and invite first-degree connections to participate.
The games are designed to strengthen connections between LinkedIn users. Dan Roth, LinkedIn News' VP and editor in chief, sees them as a casual way to bolster networking.
LinkedIn will nurture the games independently of its parent company, Microsoft, and its gaming sector.
The games aim to create a balance between casual gaming and professional networking, enhancing user interactions on the platform.
LinkedIn’s strategy mirrors that of media companies like The New York Times, which successfully uses word games and puzzles to grow its audience.
The games will deepen user engagement, expanding advertising opportunities and improving the overall content ecosystem for LinkedIn's billion-plus users.
LinkedIn aims to remain relevant and engaging by incorporating gaming elements, providing a richer, more immersive user experience.