Spotify aims to tap into the lucrative market of streaming video content, which has proven to be more profitable than audio in the streaming media era.
Spotify has been gradually incorporating video into its platform, and this new feature would further solidify its commitment to making video a core part of the app.
Currently, artists can upload short looping GIFs called “canvases” that appear on the screen while music is playing.
Earlier this year, Spotify introduced “clips,” which are brief videos under 30 seconds in length.
Spotify already hosts over 100,000 podcasts with video content, further highlighting its interest in expanding its video offerings.
Spotify recently announced a plan to reduce its podcast workforce by cutting 200 jobs.
Additionally, it would provide artists with a new avenue to engage with their audience and showcase their visual artistry.