Amazon Launches Inspire, a TikTok-Style Shopping Feed

Image Source: techcrunch.com

Amazon has introduced a feed Inspire, like TikTok that will enable customers to purchase goods from a selected feed of images and videos.

Inspire is a short-form video and picture stream that enables users to browse and purchase things from content made by influencers, and businesses.

Inspire will roll out to US users through December and is accessible through the Amazon Shopping mobile app.

According to Amazon, Inspire gathers more information about the user’s preferences by monitoring their engagement and likes.

Inspire is a cross between Instagram and TikTok as it supports both photographs and videos.

Inspire is also similar to TikTok’s vertical video feed, where users may swipe up and down.

Amazon has been attempting to make it simpler for customers to explore products rather than only search for specific items

TikTok has already demonstrated its ability to generate sales from their short-form video app.

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