Amazon is imposing a new fee on third-party sellers who don't use its fulfillment service, effective from October 1st.
This fee specifically targets sellers enrolled in Amazon's Seller Fulfilled Prime (SFP) program, introduced in 2015.
SFP allows sellers to offer Prime products from their own warehouses, bypassing Amazon's logistics but requiring adherence to strict delivery standards.
The 2 percent fee encourages sellers to use Amazon's in-house Fulfillment by Amazon (FBA) service, potentially boosting Amazon's control over logistics and capitalizing on rising FBA costs.
Sellers might reconsider strategies due to the fee, shifting to Amazon's fulfillment, exploring other platforms, or alternative shipping methods.
Amazon's actions are being closely watched by both sellers and regulators.
Sellers need to evaluate options before the October 1st deadline and assess the fee's implications on their business.