Larry Kim – The Man Providing Ultimate Solutions To Advertising Industry
Businesses are a great way to provide something to the world. But at the same time, businesses are also a big risk, because you never know what will happen at what time in the market. You also can’t assure whether your business will bloom or not. Being an entrepreneur means that you are always under immense pressure. One of the things that bug an entrepreneur is how to advertise their business. Advertising online is easy but tricky and takes a lot of expenditure. But with every problem comes a solution and that solution is provided to you by Larry Kim – the founder of Wordstream.
Wordstream is a company that provides services and software that help marketers get more out of online advertising. The company has been in the market for more than a decade now. The company is a Google Premier Partner and Bing Elite Partner. The company was founded by Larry Kim, which provides a suite of cross-platform advertising solutions. Wordstream started from a keyword research tool and has since evolved.
Larry opening Wordstream is something that he himself had never expected. The story behind this journey is inspiring and explains how life throws random opportunities at us.
Larry, who is also known as ’Larry the Marketing Hack Artist’ never planned to be an entrepreneur. Brought up in Winnipeg, Larry joined the University of Waterloo through the tests the university held and enrolled self in Electrical Engineering. He was maintaining an excellent academic record and joined a co-op program. The program, however, was not much appealing to him.
“I learned what I was not interested in, which is as important as learning what you’re interested in,” said Larry about his co-op program. He was employed in a software company, and that’s when he sensed the opportunity. The company introduced Larry to paid search as they wanted to look over their AdWords account.
Of course, Larry was no expert, but he soon evolved very fast in this job. His AdWords account generated a ton of clicks and millions of dollars in revenue. “The co-op program made me work in the Silicon Valley, and that is something magical. When you work there, the mind bug you to start your own startup.” But Larry faced a problem here. The question that bothered him was how will he turn his visionary idea in reality as it would take a lot of investment to build a company.
He determined himself to get a venture capitalist to invest in him but a dozen meetings, hundreds of emails and calls resulted in nothing. Larry never gave up and ended up investing his own money to at least bootstrap the business. He hired two-three engineers and a marketer and started to work at Panera Bread. After some time, when Larry got his product right, he returned to the VCs. The VCs were surprised yet impressed by his efforts and decided to invest in the idea. (Two investors)
Since then, the company grew, and today is one of the top choices when it comes to learning to advertise. Wordstream analyzes, optimizes and maximizes your business advertisements. The rise of the company has also led it to win many awards including the Boston’s Globe ‘Best Places to Work’ in 2017. The service reduces the hassle of long PPCs by converting them into shorter time periods which is done week by week.
A year after the launch of Wordstream, Larry stepped down as the CEO of the company to become the CTO, so as to focus solely on marketing and product management. He left the company in early 2017 to start a new gig, ‘MobileMonkey’ which builds marketing bots for messaging platforms.
When enquired about leaving Wordstream, he said, “It’s a big company now, and I’m looking to go back to my roots as a product developer. I’m very excited about chatbots and AI, and there are some really interesting applications of this technology in marketing. I want to be one of the leading companies bringing this to market.”
Larry has been named Search Marketer of the Year by PPC Hero several times (2013, 2014, 2015 and 2017). He is also, very active on social media and is ranked #8 most popular author on Medium. The story of Larry Kim gives us the inspiration to not give up in hard times and get back up every time one gets a huge blow in life. He surely is the one to follow if you have an interest in businesses and entrepreneurship.
Raghav is a student and a content writer. He loves to write about emerging as well as the existing technologies around and about the ones who bring them to you. Music is the other passion that Raghav processes. It is like the fuel to his body. He is also in writing songs and poems. He believes that life is short, so live the best out of what you have got. Raghav considers himself a sci-fi guy, having stories and tech all around in his head, all the time.