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Twitter reverses longstanding ban on political advertising

Twitter, the renowned social media networking site, has officially confirmed that it will loosen up the bans on political advertisements that had been placed in 2019.

Twitter opted to lift the long-standing ban on January 3, enabling numerous political actors as well as elected representatives to resume cause-related promos. Elon Musk, the CEO of Tesla, took over Twitter and implemented numerous policy changes.

Image Source: deccanherald.com

This decision was taken when it was revealed that the firm is already in financial trouble. In 2019, the firm chose to prohibit particular types of Politics ads, justifying that political influence must be “obtained” instead of being “bought”.

Although the social media went back on these wordings on January 3.

On the company’s Twitter Safety account, the move was announced with a tweet that read, “We believe that cause-based advertising can facilitate a public conversation around important topics. Today, we’re relaxing our ad policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.”

Source: republicworld.com

Twitter’s advertising policy will now be aligned with the policies of television as well as other media sources, according to the company.

Making it clear that the move is still at a preliminary stage, the company wrote, “As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We’ll share more details as this work progresses.”

Source: republicworld.com

As reported by the New York Times, Elon Musk has previously stated that among his goals following Twitter, the takeover is to relax its rules regarding content moderation.

Twitter is going through a financial crisis currently, with reports claiming that the firm is cutting significant costs. Previously, the Tesla CEO’s approach to content moderation has startled several top brands.

Some even stopped spending on Twitter because they were concerned about their ads that they would stand alongside controversial tweets. The big brand’s decision resulted in a significant drop in the company’s revenue.

As per the New York Times, the decision to ease restrictions on political advertisements on the site has the potential to increase revenue. The action will entice numerous political actors to return to the platform, especially as various US politicians begin their campaigns for the presidential elections in 2024.

The social media platform is indeed trying to deal with numerous lawsuits, one of which reveals the firm’s financial condition. Previously this week, it was revealed that the firm is currently being sued for failing to pay its deposit for the San Francisco headquarters, highlighting the company’s difficulties.

suicide prevention

Twitter restores the suicide-prevention feature

Following pressure from certain users and consumer safety organizations over its removal, Twitter Inc. has reinstated a feature that provides suicide prevention helplines and other safety options to users seeking specific material.

suicide prevention
Image Source: reuters.com

According to Reuters’ report on Friday, Elon Musk had instructed the company to remove the safety measure earlier in the week. Ella Irwin, Twitter’s head of trust and safety, acknowledged the removal after the publication of the piece but stated that it was only temporary.

She noted, “We have been fixing and revamping our prompts. They were just temporarily removed while we do that. We expect to have them back up next week.” 

Musk refuted claims that Twitter had ever deleted the suicide prevention feature on Saturday morning. He tweeted, “The message is actually still up. This is fake news. Twitter doesn’t prevent suicide.” 

Irwin told Reuters that going ahead, Twitter intends to follow Google’s lead. She claimed that Google “does really well with these in their search results and [we] are actually mirroring some of their approach with the changes we are making. Google provides highly relevant message prompts based on search terms, they are always current and are optimized appropriately for both mobile and web.”

The feature, known as #ThereIsHelp, places a banner at the top of search results for certain topics. It has listed contacts for support organizations in many countries related to mental health, HIV, vaccines, child sexual exploitation, COVID-19, gender-based violence, natural disasters, and freedom of expression.

By Saturday, the banner returned to searches about suicide and domestic violence in multiple countries under terms like “shtwt,” shorthand for “self-harm Twitter.” It was unclear if the feature had been reinstated for other categories.

Some search terms that Twitter had previously claimed to have activated the features as “#HIV”—were not working. Although consumer safety organizations have criticized the company for permitting tweets that they claim violate the guidelines, Twitter prohibits users from promoting self-harm. 

Even though it was only temporary, the #ThereIsHelp banner’s absence prompted some proponents of consumer protection to criticize Twitter. Some consumer safety organizations and Twitter users expressed concern for the safety of the network’s most vulnerable users after #ThereIsHelp vanished from the platform.

Internet firms like Twitter, Alphabet’s Google, and Meta’s Facebook have sought for years to point users to reputable resource providers for safety issues, in part as a result of pressure from these organizations. Former Trust and Safety council member Eirliani Abdul Rahman told Reuters that she found the incident very uncomfortable and terribly disturbing. Rahman added that businesses often develop safety features “in parallel,” keeping the ones that are currently in use before replacing them. 

Despite the fact that researchers and civil rights organizations have observed an increase in tweets containing racist remarks and other hateful content, Musk has previously claimed that appearances, or views, of harmful content, have decreased since he took control of the firm in October and has tweeted charts demonstrating a downward trend.

Additionally, the entrepreneur has stated he wants to fight child abuse pictures on Twitter and has condemned how the former owner handled the situation. However, he has significantly reduced the staff responsible for handling potentially offensive material.

Twitter

Twitter now shows how many people view your tweets

Twitter is launching a functionality that shows how many people have seen your tweets, similar to the number of times a video has been seen on platforms like YouTube.

Twitter
Image Source: nme.com

Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video,” Elon Musk wrote in a tweet. “Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.”

Reference: techcrunch.com

According to Musk, he is excited about this feature that shows users the number of people they would reach, the similarity to internet video seems like a call out to all the content creators such as YouTuber MrBeast, whom Musk explicitly states is not out of the question in the search for Twitter’s upcoming Chief exec. But even so, for some users, this feature may have the inverse result, revealing that relatively few people view their Twitter posts than they thought.

It already includes a feature that displays a lot more detailed analytics regarding your Twitter posts than simply likes, retweets, and quote tweets. You can check out how people interacted with your Twitter post by clicking “view Tweet analytics” under your Twitter post, such as tapping to see your profile or broadening the specifics of a quote tweet.

You can also view total impressions, which are defined as “Times this Tweet was seen on Twitter.” This definition is somewhat ambiguous because we don’t comprehend what it entails for a Twitter post to be “seen.”

The latest views feature differs in that views will now be viewable to all, not just the account owner.

This feature is not yet available to all users because it requires a while for a launch to reach all users. The feature is now useable on both iOS and Android together with web usage coming soon. Reverse app researcher Nima Owji demonstrates just what functionality will look like in practice for people who can’t see it just yet, introducing that it appears to only work for tweeter posts that were made after December 15.

Twitter’s product launches have indeed been hit or miss. for instance, remember how you could get blacklisted for posting on Twitter the URL to your Instagram only about a week ago? That was short-lived. Twitter appears to be prioritizing less controversial feature updates in recent days.

Twitter upgraded its hashtag system on Wednesday, allowing you to view the price of a particular stock or cryptocurrency just by typing $ETH or $GOOG into the search bar.

Elon Musk

Elon Musk proposes to step down as head of Twitter in the poll

Amid a series of issues involving the popular social media platform, Twitter owner Elon Musk uploaded a poll on Sunday asking the public whether he should step down as CEO.

“Should I resign as CEO of Twitter?” Musk asked in a tweet.

“I will follow the outcome of this poll,” he added.

Source: thehill.com

As of Sunday, approximately 58 percent of Twitter users wanted Elon Musk to resign, whilst also 42 percent wanted him to remain as the CEO. The poll closed early Monday morning.

Elon Musk
Image Source: deadline.com

Musk jokingly posted a tweet after posting the poll saying, as the phrase goes, be cautious what you wish, as you might get it.

Musk ended up taking Twitter private with his multibillion-dollar acquisition of the firm earlier this year, progressing to fire the majority of its execs and disintegrate its board of directors. He still owes creditors who helped finance the acquisition billions of dollars.

The poll was conducted amid the latest uproar over his erratic handling of the platform, in response to a new Twitter strategy forbidding users from publicizing other social media platforms. Musk suspended the accounts of tech journalists who have been critical of him earlier this week.

The 51-year-old CEO also wrote on Twitter that polls will be held in the future to decide on major company policies.

Musk apologized saying It won’t happen again.

Musk lifted the prohibitions on the journalists after conducting a survey during which 59 percent of Twitter users demanded that the accounts be restored immediately.

The proposed regulations on publicizing other social platforms come at a time when many liberal Twitter users are looking for alternatives.

Meanwhile, brands are removing their advertising from Twitter at an alarming rate. Musk has repeatedly stated that Twitter’s financial situation is dire.

You must like pain a lot,” Musk tweeted, noting the company “has been in the fast lane to bankruptcy since May.” Yet Musk denied that he has a new CEO in mind.

No one wants the job who can actually keep Twitter alive. There is no successor,” Musk tweeted. “The question is not finding a CEO, the question is finding a CEO who can keep Twitter alive.”

Source: cnn.com
Elon Musk

Elon Musk starts banning critical journalists from Twitter

Several Elon Musk-critical journalists have been blocked by Twitter.

Elon Musk, Twitter’s new owner and self-described freedom of speech absolutist, made a big effort to restrict the press on Thursday evening when he suspended the Twitter accounts of several prominent journalists.

Elon Musk
Image Source: theverge.com

In the midst of his spat with Sweeney and the now suspended @ElonJet account controlled by the teen, Musk had threatened to suspend any Twitter accounts that published real-time information on a person’s location.

The accounts of Donie O’Sullivan of CNN, Ryan Mac of The New York Times, Drew Harwell of The Washington Post, and other reporters who have actively covered Musk in recent weeks have all been abruptly and permanently suspended.

Read More: Elon Musk sells another $3.58 billion of Tesla shares

Musk stated that the journalists had broken his new “doxxing” policy by disclosing his “exact real-time” location, which amounted to what he called “assassination coordinates,” in a series of intermittent tweets. Musk’s precise real-time location didn’t appear to be provided by any of the journalists who were banned.

Thursday night, CNN issued a statement denouncing the “impulsive and unjustified” suspension of O’Sullivan and others from Twitter. CNN noted, “Twitter’s increasing instability and volatility should be of incredible concern for everyone who used Twitter. We have asked Twitter for an explanation, and we will reevaluate our relationship based on that response.”

Musk later reaffirmed his allegation that he had been doxxed in a Twitter Spaces hosted by a BuzzFeed journalist. Shortly before his suspension, O’Sullivan posted on Twitter that the social media platform had suspended the account of Mastodon, an up-and-coming rival social media platform, allowing @ElonJet, an account that updates the location of Musk’s private jet.

Doxxing is the act of publicly disclosing a person’s home address or other private information online. However, the banned Twitter account had tracked Musk’s plane using openly accessible flight data that is still available online.

The restrictions raise several concerns about the platform’s future, which has been dubbed a “digital town square.” The suppression of journalists by Musk raised serious concerns about his alleged support for free expression.

Musk has stated numerous times that he wants to allow all legitimate expression on the platform. He had tweeted, “I hope that even my worst critics remain on Twitter because that is what free speech means.”

Climate activists commonly utilize accounts like ElonJet to highlight the severe environmental impact that private jets have. Taylor Swift, Kim Kardashian, Kylie Jenner, and Elon Musk have all faced criticism this year for utilizing aircraft when more environmentally friendly alternatives might be employed.

Musk has long objected to the live sharing of his private jet’s whereabouts. He even went so far as to make the @ElonJet account manager an offer of thousands of dollars to take the account offline at one point.

After Twitter announced new rules barring accounts that track users’ real-time whereabouts, the @ElonJet handle, which had accumulated over 500,000 followers, was indefinitely suspended on Wednesday. Musk also deleted any accounts that included links to such data. Earlier, Twitter had no limitations regarding location sharing.

The modifications followed Musk’s decision to reinstate past Twitter policy violators and cease enforcing the restrictions on Covid-19 disinformation.

Twitter Blue

Twitter Blue Set to Relaunch with Higher Price for iOS Users

According to Esther Crawford, director of product management at Twitter, the Twitter Blue membership will resume on Monday, starting in five nations.

Twitter said that its monthly membership service, Twitter Blue, would resume on Monday for $8. However, customers who choose to subscribe through the Twitter app on their iPhone rather than the Twitter webpage will incur an additional $3 charge.

Image Source: cnet.com

According to the firm, users can subscribe to the updated service for $8 per month via the web but $11 per month via Apple iOS. Twitter Blue will allow users to edit tweets, upload 1080p videos, and receive a blue tick upon account verification.

Twitter noted, “We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark.”

After Elon Musk’s takeover in November, the most recent version of Twitter Blue—which permitted users to purchase a blue-check verification—was first introduced. Immediately after a surge of impersonations on Twitter, it was suspended. Late in November, Musk once more put the launch on hold as he tried to avoid the 30% fee that Apple’s App Store levies on the majority of its sales.

Read More: Elon Musk claims Apple has threatened to remove the Twitter app

Musk has previously said that the cost was actually ten times higher than it ought to be and accused Apple of engaging in monopolistic behavior. Musk also asserted that Apple “threatened” to remove the Twitter app from the app store, but after speaking with Apple CEO Tim Cook on  30th November, he referred to it as a “misunderstanding.”

Despite media claims that the corporation was exploring measures to offset costs levied in the App Store, Twitter did not clarify why Apple customers were charged higher than other users on the web.

Twitter has previously made the blue checkmark accessible to anyone who pays $8 monthly to democratize the status of the blue checkmark, which was once used to authenticate reliable and notable accounts. As a result, numerous individuals purchased blue ticks to impersonate well-known individuals.

Crawford stated in a tweet that impersonation, which she claims is against Twitter Rules, has been combated by Twitter by adding a review process before giving a blue tick to an account.

Twitter may further color-code timelines with the relaunch of its subscription service by adding gold checkmarks for corporations and, shortly, grey checkmarks for governments and “multilateral accounts”.

Crawford tweeted, “Businesses who previously had relationships with Twitter will receive gold checks on Monday. We will soon open this up to more businesses via a new process.”

Twitter has advised users that changing their handle, display name, or profile picture will temporarily remove the blue checkmark from their account till their account is verified again.

As per Twitter, Twitter Blue is “currently available on iOS only in the US, Canada, Australia, New Zealand, and the UK, with plans to expand”. Musk has made it plain that he intends Twitter to rely less on advertising, which generated $5.1 billion in revenue for the company last year and constituted 90% of its total revenue.

This need has grown more pressing when the CEO of Tesla claimed a “massive drop in revenue” as a result of advertisers leaving the platform over worries about content moderation, which were made worse by the emergence of “verified” impostor accounts.