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Why suddenly are Twitter feeds flooded with Elon Musk’s tweets?

Since Elon Musk acquired the social media platform in October, users of Twitter have been paying closer attention to him. It seems like some people can only see Musk on Twitter right now.

Some Twitter users discovered on Monday that, with the exception of the occasional promotional message, their “For You” feeds on the social media platform were stuffed with tweets and responses from the tech mogul, some of which were several days old.

Twitter
Image Source: businessinsider.in

People complained that recent tweets from accounts that don’t follow Musk were flooding their feeds. In a tweet sent out early on Tuesday, Musk appeared to recognize the problem, writing: “Please stay tuned while we make adjustments to the uh .… ‘algorithm’.”

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Musk tweeted on Sunday that he had worked hard all day long at Twitter headquarters with the technical team to fix two problems. First off, up to 95% of his tweets were not delivered at all since the “Fanout service” for the “Following” feed was overloaded when he tweeted. Several users’ queued tweets were also ruined by this problem.

Second, the Recommendation method used an absolute block count rather than a percentage block count, which resulted in the deletion of accounts with a large number of followers even when blocks represented only 0.1% of followers and made it “simple” to bot spam profiles with blocks.

This change comes in response to Musk’s criticism that his tweets were not getting enough views, which led him to temporarily make his account private and even sack an engineer because of it. It appears that a number of right-wing profiles that Musk engages with also saw a decrease in their reach as a result of some algorithmic modifications made by Twitter.

The oddity occurs less than a week after users of the social network reported a number of widespread issues affecting their use of the platform on February 8. Users lost access to direct messages, received error messages stating they were “over the daily limit for sending tweets,” and had to schedule tweets before posting them.

The same day, Twitter made the announcement that it will begin charging $100 each month for a “basic tier” to utilize its API, which programmers and researchers use to examine public tweets.

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On February 10, Twitter also made it possible for US Twitter Blue members to send tweets with 4,000 characters instead of the standard 280.

Many who use the network have taken offense at Musk’s decision to charge for services that are generally free, particularly because the modifications are made quickly and without much notice. In an attempt to give users the coveted blue checkmark, Twitter launched an upgraded verification system last year, but it failed.

Elon Musk

Elon Musk Forced Algorithm Change to Help Boost His Tweets

As per Platformer, Elon Musk made Twitter Corporation professionals work late on Sunday to change his social network’s algorithm and take priority in his tweets, giving rise to a flood of them appearing in users’ feeds on Monday.

Billionaire Twitter owner Elon Musk is believed to be dissatisfied with the number of individuals who saw his Super Bowl Twitter post.

According to Platformer, as a consequence of Musk’s requirement, Twitter exempted Musk’s Twitter posts from filters intended to enhance the quality of consumers’ timelines and artificially increased those by a factor of 1,000. On the day after Super Bowl, users on Twitter made complaints about receiving an influx of the owner’s tweets.

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Musk explained his group in person late on Sunday night. Around 80 individuals were brought into it to assist with the project, which had quickly already become the firm’s primary concern. Employees worked all night to explore specific theories as to why Musk’s Twitter posts weren’t attaining quite so many persons as he assumed they should and also to test alternative solutions.

James Musk sent an important message to Twitter staff at 2:36 on Monday morning.

We are debugging an issue with engagement across the platform,” wrote Musk, a cousin of the Twitter CEO, tagging “@here” in Slack to ensure that anyone online would see it. “Any people who can make dashboards and write software please can you help solve this problem? This is high urgency. If you are willing to help out please thumbs up this post.”

Source: theverge.com

Musk’s affirmation of his backing for the Philadelphia Eagles on Sunday gained tremendously less involvement than a similar message from US Vice President Joe Biden. According to the report, the firm has become increasingly interested in and also infuriated by his interaction figures, which have begun declining in recent weeks.

Also Read: Twitter to start charging developers for API access

Musk seems to have almost 129 million followers on Twitter, while Joe Biden has 37 million. Before actually taking the business private in a 44 billion USD agreement in October, Tesla Corporation CEO Elon Musk stated that he wanted to equalize the playing field as well as reduce bias in the structure.

Twitter did not reply instantly to an emailed inquiry for clarification. Musk tweeted regarding Twitter as well as its features just after the report was published, but he did not address its material. He had previously tweeted a meme implying that his tweets would be forced-fed to Twitter users. He also stated that the algorithm was being tweaked by the company.

API

Twitter to start charging developers for API access

Twitter will stop providing free access to the Twitter API on February 9 and instead will release a paid version as the mini-blogging platform owned by Elon Musk tries new ways to profit from the platform.

The Twitter Developer account announced in several tweets that the company will be discontinuing assistance for both the legacy v1.1 as well as the latest v2 Twitter APIs. It did not say how much it intends to begin charging for API usage right away.

API
Image Source: cnbc.com

The change comes after Twitter suddenly changed the conditions of its API over the past weeks, the API seems to have been used by many famous Twitter service users, including Tweetbot and Twitterrific. The majority of third-party Twitter applications have discontinued their mobile apps.

Twitter data are among the world’s most powerful data sets. We’re committed to enabling fast & comprehensive access so you can continue to build with us,” the Twitter Dev account said Thursday. “Over the years, hundreds of millions of people have sent over a trillion Tweets, with billions more every week.”

Source: techcrunch.com

In light of recent modifications which saw Twitter shutter third-party customers, several other application developers became wary of how they progressed development atop the Twitter API. This new change may force some devs to give up their brands or pass the expense on to their consumers.

Also Read: Why major advertisers are leaving Twitter?

Large numbers of developers use the Twitter API for a variety of purposes, including monitoring Twitter accounts and providing alerts. These are enjoyable side projects for those who are unwilling to pay service charges for something which they are not monetizing.

Then there’s yet another type of Twitter API user, the researchers. Twitter’s latest revelation could have an influence on research in a wide range of sectors, such as hateful speech and online harassment.

Academic institutions frequently use Twitter to understand human behavior in various regions. Limiting free API usage could also deter companies from developing methods to detect the dissemination of false information on Twitter.

Ever since its founding, Twitter has had an odd relationship with developers. But, even though there was an inconvenience, both parties benefitted from the relationship.

Also Read: What Does Twitter 200 Million User Email Leak Actually Mean?

Third-party companies were frequently the ones releasing new services and features for Twitter, and the social media platform helped by not charging people for API usage.

Twitter has even aimed to improve relationships with developers in recent times by introducing new programs such as the Twitter toolkit for app discovery. Several of these initiatives have been halted under the new administration.

Twitter

Why major advertisers are leaving Twitter?

Elon Musk’s Twitter deal was met with swift criticism. One of the four biggest advertising agencies, IPG Megabrands, urged their clients to halt advertising Twitter just days after the acquisition. Along with these other businesses, paid advertisements on the platform have been suspended by Pfizer, General Motors, and Volkswagen.

Twitter
Image Source: mashable.com

Ninety-two percent or so of Twitter’s overall revenue in 2021 came from advertising. If there was any doubt before, it is now evident that Musk must wean Twitter off its dependence on advertising revenue in order for his vision for the company to succeed.

At Twitter, Elon Musk has had a very busy week. His most active users will now need to pay a monthly fee, and he has sacked half of his workers and told the other employees they may no longer work remotely.

Also Read: Ad Spending on Twitter Falls by Over 70%

He has also criticized advertising. Elon Musk in his tweet on Friday claimed that Twitter had experienced a “massive drop in revenue” as more advertisers choose to stay away from what can only be called a turbulent transition.

It’s important to note that overall spending on digital advertising has decreased as the economy faces its own uncertainty. Additionally, it appears that everything is being done to divert attention from the mass layoff issue.

Musk tweeted about advertising again later though. This time, it was in response to a request that Musk “name and shame” companies who have halted their advertising. He tweeted, “A thermonuclear name & shame is exactly what will happen if this continues.”

It appears that 50 out of the top 100 advertisers on Twitter have halted advertising on the platform. These 50 advertisers have spent about $2 billion on Twitter advertisements since 2020, and more than $750 million only in 2022, according to research from Media Matters for America.

Also Read: What Does Twitter 200 Million User Email Leak Actually Mean?

Based on the report, which was released on Tuesday, seven new companies have reduced their advertising to nearly nothing. Since 2020, these businesses have paid Twitter over $255 million for advertising. Chevy, Chipotle Mexican Grill, Ford, Kyndryl, Jeep, Merck & Co., and Novartis AG all made announcements concerning the suspension of Twitter advertisements, or it was rumored and confirmed that they had done so.

The others stopped using the site to advertise for a significant period of time following direct outreach, controversies, and media buyers.” The day following an account pretending to be from Eli Lilly and Co. posted, “We are excited to announce insulin is free now,” the pharmaceutical business ceased running advertisements on Twitter.

The post was left up for hours despite Eli Lilly’s request for Twitter to remove it because the company’s staff was overworked as a result of recent firings and resignations. Eli Lilly’s shares fell shortly after the tweet received thousands of likes and hundreds of retweets.

Advertisers have stopped spending on Twitter advertisements because they don’t want to pay for ads that would randomly start appearing next to violent or racist content. They want assurances that the situation won’t worsen into an even worse swamp than it already is.

Musk hasn’t taken any action to reassure them that it won’t. Instead, he simply continues to use his “management by chaos” approach. He believes it works for him, however, brand stability and predictability are what advertisers desire.

Twitter

Ad Spending on Twitter Falls by Over 70%

As per some data from an advertising research company, advertising spending on Twitter Corporation declined by 71 percent in December, since top marketers cut their investment in the social media network following Elon Musk’s buyout.

The latest Standard Media Index (SMI) figures come as Twitter attempts to overturn the advertiser exodus. It has launched several measures to woo back advertisers, including providing a few free advertising, removing a restriction on political ads, and giving businesses more control over the placement of their ads.

Image Source: investing.com

According to SMI data, advertising spending on Twitter dropped 55 percent from the previous year in November, irrespective of the fact that these months are traditionally times of relatively high advertising expenditure since brands advertise their goods during the holiday rush.

Twitter did not respond right away to a request for a reply from Reuters.

According to a research firm, Pathmatics estimates, most of the businesses stopped investing in November, the very same month Musk recovered eliminated accounts as well as launched a paid account identification that ultimately led to fraudsters imitating companies.

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According to Pathmatics, soft drink brand Coca-Cola stopped investing in Twitter ads in the October middle of 2022 after investing an estimated 1.1 million USD previously in the month, whilst also tv network HBO’s investment dropped from 1.1 million USD in November to 38,000 USD in December.

Other consumer brands, including Nestle as well as Heinz ketchup producer Kraft Heinz, have also suspended all advertising.

According to Pathmatics estimates, 14 of the best 30 advertising companies on Twitter ceased all marketing on the company after Musk took over on Oct. 27.

Musk discussed the problem of businesses pausing advertisements in an event in November on Twitter Spaces, saying that he knows if advertising companies “want to give it a minute.”

At the same time, Musk accused activist communities of forcing advertisers to pull advertisements from the social media platform. Advertising revenue generates roughly 90 percent of Twitter’s earnings.

Twitter’s fourth-quarter sales dropped 35 percent year by year due to a drop in marketing, according to the Info, referencing detailed knowledge by a leading Twitter ad executive at a team meeting last week.

Twitter

What Does Twitter 200 Million User Email Leak Actually Mean?

Researchers say that after reports surfaced at the end of 2022 that hackers were peddling data stolen from 400 million Twitter users, a widely publicized collection of email addresses linked to about 200 million users is likely a refined version of the larger collection with duplicate entries removed.

Although Twitter is yet to respond to the extensive disclosure, the cache of information underlines the extent of the leak and who may be most at risk as a result of it

Twitter
Image Source: techradar.com

A weakness in a Twitter application programming interface, or API, existed from June 2021 to January 2022 and allowed attackers to send contact information, such as email addresses, and receive the corresponding Twitter account, if any, in response.

Attackers used the vulnerability to “scrape” data from the social network before it was fixed.

The issue exposed the connection between Twitter accounts, which are frequently pseudonymous, and the email addresses and phone numbers attached to them, potentially identifying users, even if it did not allow hackers to access passwords or other sensitive information like DMs.

The vulnerability appeared to have been used by numerous actors to create various data sets while it was active. The email addresses and phone numbers of roughly 5.4 million Twitter users were contained in one that has been going around in criminal forums since the summer.

The vast, recently discovered cache appears to simply include email addresses.

The chance that the data will be used to support phishing attacks, identity theft efforts, and other forms of personal targeting is nonetheless increased by its widespread distribution.

Twitter is by no means the first platform to make data available for mass scraping via an API fault, and in such cases, it is typical for there to be a misunderstanding regarding the number of distinct data troves that truly exist as a result of criminal exploitation.

However, these occurrences continue to be important because they strengthen the vast volume of user-related stolen data that already exists in the criminal ecosystem by providing more links and validation.

As a result of the API vulnerability, Twitter expressed concern in an email to users in August that their pseudonymous accounts might be connected to their real identities. The organization said in a statement, “If you operate a pseudonymous Twitter account, we understand the risks an incident like this can introduce and deeply regret that this happened.

To keep your identity as veiled as possible, we recommend not adding a publicly known phone number or email address to your Twitter account.”

However, the advice is too late for those who weren’t already linking their Twitter accounts to burner email addresses at the time of the scraping. The social network announced in August that it was informing those who might be impacted about the problem. In light of the hundreds of millions of records that were exposed, the corporation has not indicated if it will send out more notifications.

The Data Protection Commission of Ireland announced last month that it is looking into the event that resulted in the collection of 5.4 million users’ email and phone numbers. The US Federal Trade Commission is also looking into whether Twitter broke the terms of a “consent decree” that required the firm to strengthen its user privacy and data protection policies.