Twitter Unveils New Deals and Partnerships for its New Targeted Video Strategy
Twitter made its third appearance at the NewFronts event for digital advertisers on Monday, where it announced a series of new and expanded deals in the IAB-managed digital marketing series. The event was all about Twitter’s new partnerships and the live video strategy for news based on sports, finances as well as politics.
The company wants to move the focus of its users from trolls, celebrity feuds, and Donald Trump, to more productive live video sessions. The company has partnered with the news mainstays like Time and The Wall Street Journal, to bring more of the sports and news content as well as has completed a deal with Univision, to produce content for its U.S. Hispanic audience.
Noticeably, the company has been in partnership with companies like Viacom, Major League Soccer, NFL, Live Nation, ESPN, and Activision Blizzard in attempt to build connections with the target audience through its live video platform.
“When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter. Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” said Kay Madati the Twitter Global VP and Head of Content Partnerships.
The company through its new deals and partnership will provide the marketers more control over the message they want to convey within the advertisements. In the deal with Univision, Twitter will be streaming the sports, news as well as entertainment content in Spanish. It will also air the 2020 Election analysis and reporting.
Along with The Players’ Tribune, Twitter is also about to release a talk show, named Don’t @ Me. Twitter has extended its partnership with its previous partners and with its new partner, Wall Street Journal, the company is releasing a new show WSJ What’s Now. Also, Twitter will be streaming all the WSJ events live.
On the other hand, another new partner to Twitter, CNET, will cover the major tech industry events and Time will be airing two shows in collaboration with Twitter, named Person of the Year and Time 100.
The company has also announced that its other partners including Live Nation, Bloomberg and Blizzard Entertainment have also plans for their new content release with Twitter, and companies like Viacom will be live-streaming red carpet coverage from their events.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.