Trendify

Social media has evolved greatly in last few years and today it is as important as SEO. With Google changing its search algorithms every now and then, social media has become an important place to channelize traffic and generate leads. Brands are keeping a big chunk of their marketing budget for Facebook, Twitter and LinkedIn. However, for start-ups and small brands it’s not possible to spend thousand of dollars for social media promotions. They are merely depended on in-house social media teams who post and engage with audience or use scheduling tools like HootSuite or Tweet-deck for round the clock posting. Despite all these efforts and round the clock posting they couldn’t reach all of their fans or friends due to different algorithms in place. One such algorithm is EdgeRank algorithm.

If you are a social media buff, you must be aware of Facebook’s EdgeRank algorithm. Facebook’s EdgeRank algorithm which works on factors like Affinity, weight and time, decides which posts of yours would appear on your friend’s timeline or news-feed. In most cases the reach would limit to 16% or may vary between 16 to 20%. There are so many suggestions over the web to increase your Facebook reach like keeping your posts short, using pictures or videos, engaging via QnA, relevancy or selecting the best time for your posts.

If you have tried all these suggestions and are still not getting traction, try Trendify this. Trendifythis uses a algorithm that studies the social graphs to understand how they are inter-connected and uses a combination of posting on friend’s news-feed or notify them via message to ensure that 80% of your friends get the post.  You would need to download Trendifythis Chrome extension as well in order to automate Facebook posting.