OPPO – How the firm became a leading smartphone brand providing cut-edge technology at affordable rates?
When do we ask anyone what is the inseparable part of your life, then what will be the answer? Do you also think of a smartphone? Actually, it is expected to answer by more than 95% of individuals. Starting from the morning alarm, taking selfies to send good night texts; the smartphone is included in our daily routine. Nowadays, it is also a good medium to earn bread and butter as well. Yes, one can earn money through smartphones as it can do the tasks of a laptop. As well, it is easy to take anywhere. Most of the influencers, TikTokers, and those who use social media as an earning platform uses smartphones as well. So, no doubt, a smartphone needs to be super advance for such people. Also, selfiholics demand the best quality camera at an affordable price.
In this case, OPPO is the best smartphone loved by many youngsters. It of course provides a wide range of smartphones created using cut-edge technology. Apart from that, it also has a variety of product ranges. Such as smartwatches, amplifiers, headphones, and other smart devices. Other than that, the firm also provides internet services and operating system for the users. Today, it has a significant presence in over 40+ countries and has many customers in the Asiatic region. To deliver cut edge technology, it has 6 research centers and 4 R&D centers located all across the world.
About OPPO
It is one of the leading brands known globally for its smart appliances. Headquartered in Dongguan, Guangdong, the firm is popular as the chief smartphone manufacturer in China. Registered in 2001, OPPO now has expanded all over the world. In 2019, it was the top smartphone brand in China. On top of that, it was also ranked as fifth in worldwide market share. Mainly recognized for smartphones, OPPO also manufactures a wide range of smart devices. The first mobile phone of the firm was launched in 2008. Since then, it is working to deliver innovative technology with appealing satisfaction through its devices. OPPO smartphones are popular among youngsters for the best camera, super display, and supercharging.
History and exploration
Back in 2001, the firm has registered as OPPO in China by founder Tony Chen. But it actually entered the market in 2004. In 16 years of journey, the firm has expanded all over the world. The firm has launched its smartphones in Thailand in 2010, marked the beginning of the global expansion. Chinese youngsters favored OPPO after it launched a face beautification feature in 2012.
Evolution didn’t stop here, in 2013, OPPO set the record after launching the smartphone with a rotating camera for the first time in the world. Last year, it launched 1st 5G phone of the firm in the European market. Today, it is a tough competitor to Xiaomi and Vivo. Tony Chen is the founder and present CEO at OPPO, who is responsible for limits the iPhone wave in China.
OPPO as a sponsor and global partner
It sponsored the Indian national cricket team in 2017. As well, it was the partner in sponsorship to the French Open Tennis Tournament, 2019. Apart from being a sponsoring partner of Wimbledon (5 Years), it also a smartphone partner for League of Legends esports through 2024.
OPPO’s smart devices
As said earlier, it is well-known for smartphones, it is also providing a variety of other smart appliances. The high-end headphones and amplifiers of the firm also famous in the electronics market. Recently in 2020, the firm launched its first smartwatch in China’s market.
OPPO Reno4 Pro, OPPO Reno3 Pro, OPPO F17 Pro, OPPO F17, OPPO F15, OPPO A15s, and OPPO A15 are some well-known smartphone models of the firm. As well, its OPPO A12 is well known for storage capacity, and better performance. While OPPO A31 is one of the latest models launched recently. It also manufactures smart accessories like OPPO Enco W51, W11, and Free.
Bottom Line
Started in 2001, the firm is based on a vision to make the world better through its innovative approach in a sustainable manner. Presently, more than 20k employees serving at OPPO, worldwide. The firm has marked the beginning in China with a smartphone which was then included in the global smartphone industry. Presently, it has acquired most of the users because of its high-tech appliances that come at affordable prices.
Jayshri is an Electronics Engineer, but her passion towards writing made her to be in this field. Apart from content writing, she loves reading, writing and surfing on various topics. In her free time, she likes to watch TV series and news. Sherlock Holmes is her all time favorite show. Jayshri loves cooking various Indian-western dishes.