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Tinder Introduces New ID Checks in the Fight Against AI Scams and Dating Crimes

Tinder Introduces New ID Checks in the Fight Against AI Scams and Dating Crimes

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The popular dating app Tinder is strengthening its identity verification programme in an effort to combat AI fraud and dating crimes. Tinder is launching its ID verification function in the US, UK, Brazil, and Mexico as the difficulties in separating real profiles from fake ones keep becoming worse.

Taking Care of Growing Concerns

After the identity verification program’s successful testing in Australia and New Zealand, the decision was made to extend it. As to Tinder, verified users in these areas had a noteworthy 67% rise in matches in contrast to unverified users. This action demonstrates Tinder’s dedication to combating the growing number of AI-driven frauds and providing a safer experience for its customers.

Security Measures' Evolution

Tinder Introduces New ID Checks in the Fight Against AI Scams and Dating Crimes

Match Group subsidiary Tinder has been improving its ID verification process since it was first launched in Japan in 2019. A self-recorded video and a valid driver’s licence or passport must be submitted as part of the verification procedure. The birthdate is then confirmed by a third-party vendor to make sure it matches the person’s ID and profile pictures. The profile of approved individuals is marked with a unique blue checkmark that signifies their verified status.

Worldwide Implementation and Ongoing Enhancement

Although Tinder initially introduced the new verification tool in Australia and New Zealand, it will soon be accessible in the US, UK, Brazil, and Mexico. A representative for Match Group, Kayla Whaling, emphasised the company’s strategy of growing country-by-country to accommodate the specifics of every market while maintaining a dedication to continuous improvements based on user input and lessons learned.

Working Together with External Vendors

In order to confirm users’ dates of birth and double-check the uploaded pictures and IDs, Tinder is working with other suppliers. The goal of this multi-layered strategy is to increase user confidence in the platform and strengthen the integrity of the verification process.

Also Read: How to Set a Sleep Timer on Amazon Music

Handling New and Emerging Threats

The rise in ID verification coincides with an increase in worries about dating crimes and scams powered by AI. Recent findings from Tenable, a cyber security management business, have emphasised how artificial intelligence (AI) contributes to the spread of phoney dating app profiles.

Tinder’s assertive standing points out its dedication to utilising technology to stay ahead of rising threats and preserve the integrity of its platform. Alongside ID verification tools, Tinder has utilised identification mechanisms to swiftly get rid of spam accounts, with an enormous 44 spam accounts eliminated per minute across Match Group. As Tinder goes on to develop its safety measures, users can look for improved protection regarding scams and fraudulent actions, emphasising the platform’s devotion to fostering a safe and pleasant dating experience for everyone.

Tinder Introduces New Features To Keep Up With Changing Dating Dynamics

Tinder Introduces New Features To Keep Up With Changing Dating Dynamics

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Popular dating app Tinder has unveiled a series of exciting updates aimed at captivating the attention of Gen Z users who value authentic connections and shared interests in their online dating experience. The latest enhancements promise to make the quest for genuine connections both effortless and enjoyable.

Profile Prompts: Unleashing Personality

One of the standout features in the recent Tinder update is Profile Prompts. This feature empowers users to pick and respond to prompts, allowing their matches to delve deeper into their personalities. Globally, the top three prompts gaining popularity include “The key to my heart is,” “The first item on my bucket list is,” and “Two truths and a lie.”

Profile Quiz: Discover Compatibility

Tinder Introduces New Features To Keep Up With Changing Dating Dynamics

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Another intriguing addition is the Profile Quiz function. This feature enables users to gauge compatibility potential with potential matches through a playful and informative quiz about themselves. Sharing quiz answers on profiles offers a glimpse into personal interests and preferences.

Basic Info Tags: Sharing Important Details

To facilitate sharing crucial information with potential matches, Tinder now allows the use of Basic Info Tags. Users can now disclose details like pet ownership, drinking habits, zodiac signs, and love languages upfront, aiding in better initial connections.

Enhanced Reporting: Fostering a Safer Environment

With an emphasis on safety, Tinder has empowered users to report specific profile elements, contributing to a more respectful and secure online dating environment.

Rizz-first Redesign: Engaging Interface

The user interface has received a revamp, featuring updated animations and a revamped “It’s a Match!” screen, enhancing the overall engagement and interactivity of the platform.

Also Read: Altman Is Back At OpenAI, But Questions Still Remain As To Why He Was Fired In The First Place

Dark Mode: A New Visual Experience

In addition to these updates, Tinder has introduced Dark Mode, catering to users who prefer late-night browsing or discreet matching in public settings.

The comprehensive suite of new features aims to elevate the Tinder experience for Gen Z users, aligning with their desire for meaningful connections founded on shared interests and genuine interaction. The updates promise not only to simplify the process of finding a potential partner but also to infuse an element of fun into the journey of online dating.

Tinder Offers $500-a-Month Subscription to Its Most Active Users

Tinder Offers $500-a-Month Subscription to Its Most Active Users

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Users will soon be able to subscribe to Tinder, the renowned dating app that allows them to swipe right to say yes to a match or swipe left to turn down one, for 500 dollars per month.

Tinder Offers $500-a-Month Subscription to Its Most Active Users
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The site offers paid and free levels, but the highest-priced option, Tinder Platinum, which costs around $40 per month, is even more expensive at $500 per month.

A fraction of a percent of Tinder users are granted access to the new “Tinder Select,” according to a company spokeswoman who talked to Bloomberg. However, Tinder did not give a specific date when the feature will be made available to more people.

Potential matches are sent to users by Tinder on the basis of shared interests. Users may only message each other if both of them “swipe right” on each other’s photos, and users can only see each other’s profile photographs.

Users of the earlier subscription services had access to capabilities that were not available to free users, such as the ability to communicate with other people on Tinder prior to matching with them, which was only available to Tinder Platinum subscribers.

As reported by Bloomberg, Tinder Select users get access to “VIP” search, match, as well as chat capabilities.

The owner of the dating app is Match Group, which is also the owner of other popular dating websites and mobile applications including OkCupid, Match.com, along with Black People Meet.

“We know that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections,” said Tinder Chief Product Officer Mark Van Ryswyk, “and so we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering”.

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Despite the company’s dropping number of subscribers over the three most recent quarters, average earnings per user have increased year over year, most recently registering the largest increase in eight quarters, according to statistics collated by Bloomberg.

Also Read: Amazon to Invest as Much as $4 Billion in AI Startup Anthropic

Last week, JPMorgan Chase & Co. researchers increased their price target and upgraded the shares of the firm to top choice, citing a potential for a rise in online dating expenditure.

“We expect Tinder payer trends to improve as focus shifts from price optimizations to product & engagement. We believe the best (& perhaps only) way to turn the tide in online dating sentiment is for Tinder payers to stabilize & ultimately return to growth,” analysts led by Cory Carpenter wrote in a note.

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Sean Rad : The Founding Memeber and Former CEO of Tinder

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Digitalization has made every activity so convenient for us that we can literally do anything with a swipe of our fingers. Moreover, the younger generation prefers doing everything through the internet, starting from shopping, payment, booking shows, and even, finding a perfect date unless they happen to meet under the mistletoe. Now, how great it would be to use a mobile app where you can find a perfect match only by swiping left or right? Tinder is one such mobile dating app, using which you can chat with other users and find a ‘good match’ for yourself.

The app provides the option to swipe right if you like someone’s profile and the other way around if you don’t like any. The app was launched in 2012, and in less than a couple of months, it grew to a million users. Tinder was founded by Sean Rad, along with Justin Mateen, Jonathan Badeen and many other executive members. Rad was also the former CEO of the company. One of the founding members, Whitney Wolfe, left Tinder after some time to work on another dating app, Bumble.

Early Life

Born into an Iranian family, Rad moved to Los Angeles with his parents in 1970s and settled in Beverly Hills. His parents worked in the technology industry, which might be one reason why he knew tech very well. Since his childhood, Rad was passionate about doing something big in life and making his life worthy.

Sean Rad
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When Rad was in high school, he did an internship as an entertainment manager, and that’s how he realized that he can make money even from the things he enjoyed doing. Though Rad and Mateen went to different schools, they knew each other since they were fourteen.

Higher Education and Career

Rad started pioneering in the world of technology since he was just eighteen and launched Orgoo, his first startup that was envisioned to build a webmail service. Both Rad and Mateen went to the University of Southern California, but Rad dropped out after a couple of years, to explore the entrepreneurial world and developed a platform called Adly, in the mid-2000s.

These two young entrepreneurs, along with other members, launched Tinder in 2012 and promoted the app heavily in various college campuses. They knew very well, where they could grab the most attention, and thus, gained a billion swipes per day, within a couple of years of Tinder.

Success of Tinder

A year after the release of Tinder, the app received TechCrunch’s Crunchie Award for ‘Best New Startup of 2013’. In March 2013, the company realised the application was used only in a few localities, and hence, Alexa Mateen, social media director, promoted it in other college campuses as well. And by May 2013, Tinder became one of the top twenty-five social networking apps on the basis of users. The frequency of users kept rising, which made Tinder the first online dating app as one of the top five online utilized applications.

In 2014 Webby Awards, the company was named as ‘breakout of the year’, and by October 2014, the application finally incorporated swiping motion and processed more than a billion swipes per day. It made around twelve million matches per day, which is appreciable for a company, which is only two years old. In 2015, the company launched a new feature to let the user access the profiles they rejected earlier, but chatting of two users was only possible when both of them swiped right. Apart from this, a lot of new features were added and deleted from the app in 2015. Tinder’s main complementing site was Facebook, as the user needed to connect their Facebook account with the app for profile verification.

In September 2016, Tinder came in partnership with Vina, a social networking app, and tested ‘Tinder Boost’ in Australia. In October 2016, it went live around the world, which basically, allowed your profile to be on top in your area for 30 minutes. In the same month, Tinder announced the opening of their first office in Silicon Valley, such that to enhance the quality of the employees. In November 2016, the app introduced more freedom on the grounds of choosing gender, breaking the typical mindset of society. This feature raised the number of users by a hefty amount, and by 2018, Tinder had over 3.7 million paid subscribers. The company is now deciding to launch a lighter version of the app, called Tinder Lite, which will take relatively less storage space and consume lesser data.

Majority of the Tinder, today, is under the acquisition of IAC and its subsidiary, Match Group. Till 2018, Rad changed positions quite a number of times, stepping down from the position of CEO and getting back in the helm again. But, in August 2018 a lawsuit was filed against IAC by a group of Tinder employees including Rad. They are suing IAC of alleged stock information and seeking at least $2billion in damages.