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Elon Musk's X Struggles with User Growth as the rise of Meta threads

Elon Musk’s X Struggles with User Growth as the rise of Meta Threads

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The number of users on X, previously referred to as Twitter, has significantly slowed down after Elon Musk purchased the company for forty-four billion dollars in the middle of 2022. X’s daily rise in active users has dropped to less than two percent in 2024, from an average yearly increase of 30 percent in 2020. X’s daily active user growth over the previous year was barely 1.6 percent, according to new information from the Financial Times, reducing the total to about 251 million daily active users.

App Downloads: Threads vs. X

Elon Musk's X Struggles with User Growth as the rise of Meta threads

Image Source: ft.com

The slowdown in the number of users is reflected in the downloads of X’s apps. AppFigures data indicates that although Meta’s Threads has enjoyed a solid 250,000 to 300,000 daily iOS downloads, X’s per day downloads have remained around 100,000. With 51 million downloads this year, Threads has more than doubled X’s total number of iOS downloads (20 million). On Android, a similar trend can be seen: Threads has received 87 million downloads, almost twice as many as X, with 45 million.

Comparison of Web Traffic

Even with its slow app downloads, X still gets a lot of traffic from web browsers. X surpassed Threads with over 2 billion monthly visitors, according to SimilarWeb data, with 51.5 million monthly visits. Since that Threads is a platform that has only lately begun to expand its online functionality, this discrepancy could be explained by the app-centric design of the platform.

User Interaction

According to Threads, there are 175 million active users each month; Sensor Tower calculates that number to be roughly 38 million users each day. This implies that the user base of X may be more engaged than that of Threads, where users may interact more regularly. The fact that Threads may be attracting more people away from X as it expands suggests that the user bases of the two platforms may not completely overlap.

Also Read: NALA Secures $40M to Revolutionize Payments Across Africa and Beyond

In conclusion, Musk’s social media endeavor faces a huge hurdle since, despite maintaining a sizable amount of web traffic, X’s declining user growth and app download rates contrast significantly with Meta’s Threads’ quick development.

 
Apple Removes WhatsApp and Threads from Chinese App Store Following Government Directive

Apple Removes WhatsApp and Threads from Chinese App Store Following Government Directive

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In a significant development, Apple has removed popular messaging apps WhatsApp and Threads from its App Store in China in compliance with a recent government order. The move reflects ongoing tensions between Chinese authorities and global technology companies over control and data privacy.

Government Demands and Compliance

Apple Removes WhatsApp and Threads from Chinese App Store Following Government Directive

Image Source: en.sangritimes.com

The Chinese government’s request to remove these apps is part of broader efforts to regulate Internet use and maintain strict control over digital information flows within the country. Although the specific reasons for the ban have not been publicly disclosed, it is understood that concerns over data security and content management are at the heart of the decision.

Apple’s compliance with the government order highlights the delicate balance that international companies must maintain when operating in China. The tech giant has previously faced criticism for complying with government demands that conflict with its stated commitment to privacy and free expression.

Impact on Users and Market

The removal of WhatsApp and Threads from the App Store will have a direct impact on millions of users in China who rely on these platforms to communicate with peers both domestically and internationally. WhatsApp, known for its end-to-end encryption, and Threads, a new app developed by Instagram, have been popular among users seeking secure ways of communicating.

The decision to ban these apps will also have a significant impact on China’s broader technology market. This highlights the challenges foreign companies face in China’s regulatory environment, which increasingly favors domestic companies and platforms.

Response from Apple and App Developers

Apple has not released an extensive comment on the issue but confirmed that it removed the apps from its Chinese App Store in compliance with local laws. Meanwhile, representatives from Meta, the parent company of WhatsApp and Threads, expressed concern over the development, emphasizing the importance of open and secure communications platforms.

Broader Implications for Tech and Privacy

The incident is part of a larger narrative about the tension between national security concerns and individual privacy rights. China’s approach to Internet governance, which is characterized by heavy censorship and surveillance, contrasts sharply with Western norms, where freedom of expression and user privacy are more rigorously protected.

Also Read: A Quick and Easy Guide to Setting Up Your Apple Vision Pro with a Mac

Looking Forward

The removal of WhatsApp and Threads is likely to spark further discussion on global governance and the role of major technology firms in advocating for user rights while complying with local regulations. As digital communications become increasingly essential, the balance between government surveillance and personal privacy remains an important issue for users and companies around the world.

In conclusion, Apple’s decision to remove these apps at the behest of the Chinese government is a reminder of the complex interplay between global businesses, national policies, and user rights in the digital age. Thus, it sets a precedent that will undoubtedly influence the future operations of tech companies in China and possibly other countries with strict regulatory frameworks.

Facebook, Instagram and Threads all Shut Down Due to Massive Meta Outage

Facebook, Instagram, and Threads all Shut Down Due to Massive Meta Outage

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In an unexpected turn of events, major social media platforms Facebook, Instagram, and Threads experienced a widespread outage, leaving millions of users disconnected from their digital lives. This global disruption has raised questions about the stability and reliability of relying on centralized platforms for communication and business operations.

The Outage Explained

Facebook, Instagram and Threads all Shut Down Due to Massive Meta Outage

Image Source: cnbc.com

Early reports indicate that the outage began in the late hours of Tuesday, affecting users across multiple continents. Both individual users and businesses reported an inability to access their accounts, post content, or engage with others on the platforms. The cause of the outage has yet to be officially confirmed by Meta, the parent company of Facebook, Instagram, and Threads.

User Impact and Response

The sudden disconnection left many in a state of confusion and frustration. For a world already deeply integrated with social media for personal communication, entertainment, and business, the absence of these services was keenly felt. Users took to other platforms such as Twitter to share their experiences, seek information, and, in many cases, share humor about the situation.

Business Disruption

Beyond the inconvenience to casual users, the outage has significant implications for businesses and creators who rely on these platforms for marketing, sales, and community engagement. The downtime underscores the vulnerabilities businesses face in a digital-first economy, highlighting the need for diversified communication channels.

Meta's Response

Meta has acknowledged the issue, stating that they are actively working to resolve the outage and restore service as soon as possible. In a brief statement, the company expressed regret for any inconvenience caused to users and assured that updates would follow as more information becomes available.

Also Read: Sorry iPhone users, Samsung Galaxy Ring will not be Compatible with your iPhone

Looking Ahead: Implications for Digital Reliance

This incident serves as a critical reminder of the challenges and risks associated with the global community’s heavy reliance on a few dominant platforms for digital communication and commerce. As Meta works to resolve the current outage, the event may spark broader discussions about the need for more resilient digital infrastructure and the role of decentralization in mitigating such risks.

Conclusion

The global outage affecting Facebook, Instagram, and Threads has brought to light the vulnerabilities inherent in our digital ecosystem. As the world waits for a resolution, the incident prompts reflection on our dependence on technology and the importance of safeguarding our digital society against future disruptions.

Meta Will No Longer Suggest Political Content to Users on Instagram, Threads

Meta Will No Longer Suggest Political Content to Users on Instagram, Threads

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In a significant change in policy, Meta has announced that it will no longer recommend political content to users on Instagram and Threads. The decision marks a significant change in how the social media giant handles the intersection of politics and social networking. This article highlights the implications, rationale and potential impacts of this new policy.

The role of social media in shaping political discourse has increased rapidly. Meta, formerly known as Facebook, has been at the center of this growth. However, it has also faced criticism for its handling of political content and misinformation.

Meta's Announcement

Meta Will No Longer Suggest Political Content to Users on Instagram, Threads

Meta has decided to implement a significant policy change on its social media platform, Instagram and Threads, by no longer recommending political content to its users. This strategic move aims to enhance the overall user experience by creating a more neutral and less divisive social media environment. By reducing the visibility of political content, Meta intends to reduce the spread of misinformation and reduce the potential for polarization among its user base. The decision reflects Meta’s commitment to fostering a more positive and engaging online community, while also addressing growing concerns about the role of social media in political discourse and the spread of political misinformation.

Impact on Users

Instagram and Threads are set to significantly change user experiences, aiming for a more peaceful and personalized social media environment. The move is expected to reduce the risk of unwanted political discussions and content, potentially reducing polarization and promoting a more enjoyable online space for users who seek entertainment, personal connections, or interests beyond the political sphere.

Impact on Political Content

Meta’s decision to stop recommending political content on Instagram and threads is expected to reduce the visibility and reach of political messages, impacting the way these are shared and engaged on the platforms. Political entities may need to adjust their strategies to maintain audience engagement without the aid of algorithmic campaigning.

Global Implications

The impact of META’s policy extends beyond the US. This part considers its implications for global political discourse and regional differences. Looking to the future, Meta is likely to introduce more policies and features aimed at improving user experience and combating misinformation.

Also Read: How to Use Your Apple Watch’s Walkie-Talkie Feature for Instant Communication

Conclusion

Meta’s decision to stop recommending political content on Instagram and Threads is a historic step. This reflects the growing recognition of the role of social media in politics and the need for responsible content curation.

Meta Introduces Labels for AI-Generated Images Shared on Facebook, Instagram, and Threads

Meta Introduces Labels for AI-Generated Images Shared on Facebook, Instagram, and Threads

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A big move has been launched by Meta, formerly known as Facebook, to address the growing issue of AI-generated photos on its platforms. The business intends to identify artificial intelligence (AI-generated) photographs on Facebook, Instagram, and Threads in the upcoming months. By making this change, consumers will be able to clearly and transparently discern between material provided by AI and content created by humans, which is becoming an increasingly difficult task.

“As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” states Nick Clegg, President of Global Affairs at Meta.

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Taking Care of the Unclear Boundaries

Meta Introduces Labels for AI-Generated Images Shared on Facebook, Instagram, and Threads

Image Source: openaisea.com

President of Global Affairs at Meta Nick Clegg emphasises the need for openness at a time when it’s getting harder to distinguish between real and fake content. The increasing popularity of AI image-creation technologies makes it necessary for consumers to be aware of the origin and legitimacy of the information they come across on social media.

Future Features & Predictions

In the upcoming months, Meta plans to provide multilingual labelling of AI-generated photographs across all of its platforms. This project is especially important during global elections when the veracity of the information is crucial. To distinguish AI-generated photographs, Meta intends to apply several strategies, including embedded metadata in the image files, visible markers, and invisible watermarks. Furthermore, users will be penalised for failing to notify when the content is produced by AI under the new standards.

These actions emphasise responsible AI development and are in line with best practices that the Partnership on AI (PAI) has advocated.

Looking Forward

To guide its long-term plan, Meta will be actively observing user interaction with labelled AI content over the upcoming year. 

The firm will now use detection technologies to classify AI material from outside suppliers and top AI art platforms, but it presently labels pictures created by its own AI image generator manually.

Users are encouraged to cautiously assess accounts that share photographs in the interim and keep an eye out for visual irregularities that might indicate computer production.

Essential Advice for Companies and Marketers

From Meta’s statement, companies and social media marketers should learn the following important lessons:

  • Authenticity and Transparency: As the use of AI-generated images in marketing grows more widespread, companies should place a high priority on authenticity and transparency, taking into account proactive disclosures.

  • Recognising Audience Preferences: Companies should be aware of whether their target audience prefers “human-made” or artificial intelligence-generated material, and adjust their approach appropriately.

  • Impact on Trust: Marketers should keep a careful eye on user attitude around AI usage, even if properly labelling synthetic material may help to limit negative effects on trust.

  • Ethical AI Development: It is important to emphasise the necessity of ethical AI development and responsible usage since rushing to employ immature AI technology might backfire.

  • Increase in Technology Interest: Marketers should keep up with the latest developments in digital watermarking, metadata standards, and synthetic media identification techniques since these areas are expected to see a rise in interest.

Also Read: WhatsApp Will Soon Work to Enable Chats with Other Encrypted Messaging Apps

Conclusion

When it comes to addressing the issues raised by AI-generated material on social media sites, Meta’s endeavour represents a major advancement. With an emphasis on openness and user knowledge, Meta wants to enable consumers to choose the material they consume with knowledge. Businesses and marketers need to adjust their plans to appropriately negotiate the shifting terrain of synthetic content as the digital media ecosystem continues to change.

Zuckerberg says Threads has almost 100 million monthly users

Zuckerberg Says Threads Has Almost 100 Million Monthly Users

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The reports of a decline in Meta’s Threads social media app usage might have been a tad bit exaggerated, it seems. Mark Zuckerberg, the CEO of Meta, announced that the app presently boasts “just under” 100 million monthly active users, and he envisions a “good chance” of it reaching 1 billion users in the next couple of years.

Zuckerberg says Threads has almost 100 million monthly users
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“I thought for a long time, there should be a billion-person public conversations app that is a bit more positive, and I think that if we keep at this for a few more years, then I think we have a good chance of achieving our vision there,” Zuckerberg communicated during the company’s third-quarter earnings call.

Threads’ journey has been under close scrutiny since its launch in July. The app initially garnered 100 million sign-ups within its first week, but it encountered a decline in engagement due to complaints about limited functionality and an inundation of brand posts in feeds. However, Meta seems determined to overcome these challenges.

During the Threads launch event, Instagram head Adam Mosseri expressed Meta’s intention to engage in robust competition with X, the platform that was once Twitter. Meta has been steadily introducing new features, and engagement appears to have rebounded in recent weeks, especially as Elon Musk implements rapid changes to X, such as removing headlines from links. The Wall Street Journal reported this week that Threads has succeeded in attracting former “power users” from X, a significant sign of its resurgence.

Threads’ growth wasn’t the sole positive development for Meta. The company reported a revenue of just over $34 billion for the quarter, marking a 23 percent increase from the previous year. An impressive 3.9 billion people now use one of the company’s platforms each month, reaching a new milestone for the social media giant. During a discussion with analysts, Zuckerberg underscored that Meta’s recent focus on “efficiency,” which led to shedding over 20,000 jobs in the last year, has proven to be an effective strategy in the face of a “very volatile world.”

Zuckerberg also revealed Meta’s increasing emphasis on generative AI moving forward. “We’re going to continue deprioritizing several non-AI projects across the company to redirect efforts towards AI,” Zuckerberg announced, highlighting the company’s commitment to harnessing artificial intelligence for future growth.

However, these AI investments won’t detract from the company’s commitment to spending on the metaverse. Meta’s division overseeing augmented reality (AR) and virtual reality (VR) ventures, known as Reality Labs, sustained significant losses in the multibillion-dollar range. Revenue from Reality Labs dwindled to just $210 million, with losses surging to $3.7 billion for the quarter and totaling more than $11 billion since the start of 2023.

Also Read: Will X’s Addition of Audio and Video Calling Create Stickiness in the App?

Meta reported its most robust operating margins in the past two years. Additionally, they managed to curtail expenses for the fiscal year. However, Meta foresees that its spending in 2024 will surpass Wall Street’s estimates, citing the postponing of hiring needs from the current year to the next while maintaining investments in AI infrastructure. Furthermore, Meta expressed concerns that the ongoing conflict in Israel and Gaza could potentially dampen fourth-quarter sales.

Meta’s stock, which has seen a remarkable increase of nearly 150% this year, experienced fluctuations in after-hours trading, initially gaining 3% before later declining to trade 3% below the closing price after two hours. As Threads and the broader Meta platform continue to evolve, all eyes will be on whether the company can indeed achieve Zuckerberg’s vision of a billion-person public conversation app.