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Why are so many tech companies laying people off right now?

In the US, both private and public tech companies cut more than 1,07,000 jobs in 2017, and this January, thousands of workers at Google, Microsoft Amazon, Goldman Sachs, and Salesforce lost their jobs, bringing the total number of large tech corporate layoffs to about 60,000

Several of these layoffs are realistically related to the upcoming capital-raising challenges and possible recession. However, there is another significant reason for it, and it is related to the desire for growth in 2020–2021 and the notion that hiring is a symptom of it. Users, utilization, retention, revenues, and ARR should be the appropriate indications for this, and hiring should be a tool to support these.

tech companies
Image Source: channelfutures.com

The weak market is the clear cause of the layoffs. Nowadays, investors are increasingly cautious and don’t want to fund high-risk projects. Additionally, the number of initial public offerings (IPOs) anticipated in the coming years has decreased substantially, almost returning to the level it was three years earlier.

Also Read: Google Parent Alphabet cuts 12000 Jobs

If so, private venture-backed businesses will require a longer run rate to be able to go public, which may be accomplished in one of two ways: by increasing revenue or by cutting costs. Since investors are reluctant to make more investments, valuations have decreased, making it more difficult to raise significant sums of money.

However, there is yet another very important cause for the layoffs, and that is because some firms forced it upon themselves or because new investors forced it onto them. Many firms raised large sums of money during the bullish 2020–2021 market at extremely high valuations, which were occasionally exaggerated.

The investors encouraged the startups to flourish by promising them future growth. This includes hiring a lot of people in order to demonstrate growth, support the present valuations, and raise the next round’s valuation even further. Now, growth must be calculated using actual data. The key determinants of it are usage, retention, users, ARR, and revenues.

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It will frequently include employing individuals who will facilitate growth. In essence, it is regarded as an investment in future growth. As a result, many tech companies were keen to hire when expansion was the main priority for two reasons: Spending money to foster growth and fulfilling the goal of recent investors who were just interested in growth.

Nowadays, with lower valuations and a longer wait for IPOs, priorities are shifting, and most companies now place a higher focus on profit, even at the expense of slower growth.

Layoffs follow for two reasons: first, some of the hires were made while businesses were experiencing rapid development, and hiring was the key indicator to convince the Board of Directors or recent investors that they are doing the correct thing. The second justification is the most obvious.

When the expansion was the top priority, we needed a lot of people to work on it, but as soon as profitability became the top objective, many of these positions were no longer required. Unfortunately, the outcome is always the same: layoffs.

databricks

Journey of Databricks from Academia To A $6.2 Billion Business

Apache Spark’s developers formed the American enterprise software startup Databricks.

Databricks creates a web-based Spark platform with IPython-style notebooks and automatic cluster management.

About the Company

Databricks, a startup with headquarters in San Francisco, was established in 2013 and has roots in both open-source development and academia.

Databricks
Image Source: capterra.com

The company, which was created by seven co-founders and is propelled by enormous industry potential, aids data professionals, scientists, analysts, and engineers in cooperating to uncover value in data and develop solutions to the most difficult challenges in the world.

Databricks’ seven co-founders, all of whom were researchers at UC Berkeley, were able to capitalize on the idea that, when coupled with A.I., data offers the potential to treat illnesses, save lives, combat climate change, and even alter how we live.

Also Read: The richest man in the video game business

As a result, Databricks offers the only open, unified platform for full-lifecycle machine learning, business analytics, and massive-scale data management. This enables data teams to innovate more quickly and collaboratively.

History

Databricks CEO Ali Ghodsi has been interested in programming since his parents gave him an old Commodore 64 when he was eight years old. He pursued a Ph.D. in distributed computing as well as further study in computer engineering. Later, in 2009, he teamed up with Ion Stoica to establish “Spark,” which Matei Zaharia had already started.

They further collaborated with another machine learning team, and the two of them jointly launched “Apache Spark” on the market. Companies first paid little attention since the technology seemed foreign.

They were given some hope in 2013 when Ben Horowitz, co-founder of Andreessen Horowitz VC, invested $14 million in them and pushed them to create a business that would act as a platform for Apache Spark. As a result, Databricks was founded in 2013.

Success Story

Databricks’ technology, Spark, experienced tremendous growth and widespread use in 2015.

The rumor that the technology doesn’t operate if the data does not fit in the RAM was getting on the nerves of Databricks’ founders. They made the decision to turn to the market.

They participated in a nerdy contest. Reynold, co-founder and chief architect of Databricks, assisted the team in breaking the world record by sorting one petabyte of data at the fastest speed ever while using a lot less memory than one petabyte.

Also Read: Success Story of Fanatics’ Billionaire CEO

Due to media coverage of the accomplishment, Spark quickly rose to the top of the Gartner Hype Cycle and became the most widely used software. Databricks raised $883 million in several Series fundings between 2014 and 2019. Microsoft took part in the Series E fundraising round that helped to establish Azure Databricks in 2019.

The company announced that the company had made over $200 million in revenue that year. In the 2020 Magic Quadrant for Data Science and Machine Learning Platforms, research company Gartner named Databricks as a Leader. In the 2020 Cloud 100, the company was rated fifth.

As more businesses try to integrate data analytics into their daily operations, Databricks is now one of the pioneers in machine learning and data science.

Google

DOJ poised to sue Google over digital ad market dominance

According to Bloomberg News, the US Justice Department is preparing to file a lawsuit against Alphabet Inc’s Google as shortly as Tuesday above its dominant position in the market for digital advertising referencing individuals with knowledge of the situation.

The dispute would be Google’s second federal antitrust complaint, accusing antitrust infringements in the way the technology giant obtains or retains its dominant position. The Justice Department’s 2020 civil suit against Google emphasizes its browse monopolization and is set to proceed to a sentencing hearing in September.

Google
Image Source: nypost.com

The Justice Department didn’t respond instantly to a request for information from Reuters, and Google turned down to address the report.

The lawsuit we have filed today seeks to hold Google to account for what we allege is its longstanding monopolies in digital advertising technologies that content creators use to sell ads and advertisers use to buy ads on the open Internet,” said the Justice Department’s antitrust chief Jonathan Kanter in a news conference Tuesday announcing the suit.

Source: bloomberglaw.com

Also Read: Netflix founder Reed Hastings stepping down as co-CEO

The lawsuit is predicted to target Google’s ad business, which accounts for roughly 80 percent of its earnings. Google generates revenue from its interrelated ad technology firms, which link up advertisers to publications, websites, as well as other businesses looking to broadcast them, furthermore adding its well-known free search.

Advertising agencies as well as website publishers have voiced concerns that Google has not been forthcoming about where advertising dollars are spent, particularly how much ends up going to publishing companies and what is the amount that goes to Google.

Also Read: Google Parent Alphabet cuts 12000 Jobs

The tech behemoth made several takeovers, such as DoubleClick in 2008 as well as AdMob in 2009, to help position itself as a dominant player in online ads.

The search engine giant previously claimed that the advertising tech ecosystem battled with Facebook Inc, Comcast, AT&T, and others.

When Google stays by far the industry leader, its proportion of digital ad revenue in the United States has already been diminishing, dropping from 36.7 percent in 2016 to 28.8 percent last year, as per Insider Intelligence.

Google said in a blog post that the lawsuit “attempts to pick winners and losers in the highly competitive advertising technology sector. The case largely duplicates an unfounded lawsuit by the Texas Attorney General, much of which was recently dismissed by a federal court. DOJ is doubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”

Source: bloomberglaw.com
xbox

What to Expect from Xbox in 2023?

As the current-generation consoles join their third year, no system appears to be ready to take off such as the Xbox Series X in 2023. Microsoft’s device has had a somewhat quiet two years as the firm has kept a few of its largest future releases under wraps, with delays attempting to push its lineup into 2023.

However, it appears that Microsoft is convinced of its outcome this year, and there is a lot to look forward to for Xbox Series X owners.

A variety of exclusive games

Numerous elite Xbox titles scheduled for 2022 were postponed to next year, implying that we’ll have a plethora of options for games in 2023.

Xbox
Image Source: lecafedugeek.fr

Forza Motorsport was declared approximately three years earlier in 2020, but it appears that the game could very well finally be released next year. Turn 10 Studios appears to be putting a great focus on visuals; real-time ray tracing, as well as dynamic time-of-day climate, will be available to provide a more interactive experience, and the Series X console should indeed be pushed to its limits.

Also Read: Is Google bringing its own ‘AirTags’?

However, one of the most notable games to be launched next year is Starfield, initially scheduled for release in 2022, the game was pushed to the start of 2023. This game appears to be a huge sci-fi excursion, complete with large numbers of intriguing planets, a sophisticated storyline, and a plethora of ways to defeat your enemies.

Other Xbox launches new releases that will be available after this year also Include Ark II, Last Case of Benedict Fox, Replaced, S.T.A.L.K.E.R. 2: Heart of Chernobyl, as well as Redfall, making sure that Xbox operators will have a plethora of new game alternatives to choose from.

An upgrade to the Xbox Series X/S

Many unconfirmed reports have circulated that Microsoft is presently collaborating on an Xbox Series X as well as a Series S update, possibly to compete with the speculated PS5 Slim, which could also be released next year.

The story was first reported by the Polish outlet PPE, which claims that Chinese electronics manufacturer TCL has discovered an updated Xbox console that will allegedly facilitate 8K and 120Hz capabilities.

It’s important to keep in mind that Microsoft has yet to clarify this, and the forthcoming console may be delayed even further, to 2024 or even beyond. However, the idea of Xbox releasing an update is consistent with the firm’s history, as the Xbox One X console was launched a few years after the initial Xbox One S.

Although 2023 may be a little early for an updated Xbox console, we would still not rule it out, even if it’s just a small design refresh instead of a hardware upgrade.

New Day One Release games on Game Pass

It’s impossible to discuss Xbox without referencing Xbox Game Pass. Microsoft has already clarified that Day One Release games will be available on both Xbox Game Pass and PC Game Pass by January 2023 as an aspect of the Xbox Game Preview Program.

Day One Release, as the name implies, indicates that games will be accessible in the Game Pass catalog on the day they are released, making it even simpler for enthusiasts to grab the most recent releases.

Also Read: Why Are US States Banning TikTok from official devices?

While Xbox launch titles are assured to reach on Game Pass on release day, the platform has seen a few surprising third-party releases. We anticipate a similar outcome in 2023.

Preview Program by Xbox Games appears to be a Microsoft comparable of Stream’s Early Access. Some games on Game Pass are accessible and can be played before they are fully released, but it appears that Xbox will allow fans to try out games in the initial stages making Disney Dreamlight Valley the latest recent example.

The launch of the Xbox Game Pass Streaming Stick

Discussing Xbox Game Pass, 2023 might be the year we see the much-anticipated Xbox Game Pass Streaming Stick. Keystone is a device the size of the dongle that will be able to stream Xbox games from the cloud.

An Xbox Streaming Stick is intriguing for a wide range of reasons, one of which is that it has the potential to bridge the gap in gaming where you require the newest devices to utilize the latest games.

While the excitement of opening a brand-new next-generation console will presumably never be matched, the ability to bring a small streaming stick along will provide access to gaming on the go, saving some consumers the pressure of trying to purchase the recent console as soon as it is released.

Phil Spencer stated recently that the release of a streaming stick could be “years away,” so 2023 may be too soon. We’re hoping that’s not the case because a streaming stick feels right for Game Pass and could be just what some folks require to get back into playing games without breaking the bank.

If the streaming stick does not materialize, we hope that the streaming platform will be made available on more TVs.

Google Stadia

How to activate Bluetooth on the Google Stadia controller?

Here’s how to sync the Google Stadio controller with other devices. Even though Google Stadia may be closing down, individuals who still own their controller will be able to utilize it over Bluetooth.

Although Google has stopped offering its Stadia cloud game streaming service, it is providing the wireless Stadia controller another shot as a Bluetooth controller that can be linked to PCs, Macs, phones, and probably other devices as well.

Google Stadia
Image Source: windowscentral.com

The modification will not be made automatically; it must be done manually and cannot be undone. Additionally, the change to enable Bluetooth wirelessly must be made by December 31st, 2023. Any unconverted Stadia controller would still function as a wired USB gamepad after that date, but it won’t be able to play games wirelessly.

Users need only adhere to these instructions to connect and pair their control through BlueTooth, according to the official Stadia Bluetooth blog post.

  1. First, toggle the Bluetooth setting on the Google Stadia controller.
  2. To activate pairing mode, hold down and press the ‘Y + Stadia keys for two seconds. If done properly, the status light will blink orange.
  3. Take hold of the device that you wish to play on and connect the controller with it in the settings. The Stadia controllers’ status light will become solid white if it is successful.
  4. If it was successful, the controller will subsequently connect with the device automatically in the future.

Some devices won’t be able to sync with the controller, per the Stadia blog post. It noted, “Not all Bluetooth devices are the same, so compatibility will vary. The Stadia Controller uses Bluetooth low energy connections, so some features, such as pass-through audio, aren’t possible wirelessly.”

Also Read: Can an Android phone run a PS2 emulator?

But the post goes on to say that its team has “verified that the Stadia Controller works for gameplay with the list of supported devices. It hasn’t been tested with all Bluetooth device types, so it might not work with others.”

Here are some suggestions to reset the controller and attempt to resolve the issue if you are having significant problems pairing your Stadia controller with your selected device.

  1. Inspect the controller to make sure it has a minimum of 30 minutes of charge.
  2. To restart the device, unplug the controller and press and hold the Stadia button for ten seconds.
  3. Holding the Google Assistant and Capture buttons for six seconds will force the controller to be reset to factory settings if the problem persists.

Customer assistance will not be open to inquiries about Bluetooth problems, according to Stadia.

The Google Stadia will sadly be going to shut down this year, and those who did buy games on the platform are furious about losing their progress and game data. Hence a lot of game developers have indeed been working tirelessly to ensure that users can move their Google Stadia data to other consoles and PCs.

AirTags

Is Google bringing its own ‘AirTags’?

Rumors suggest that Google is developing its own location-tracking tag to compete with Apple AirTags and Tile trackers. Based on recent revelations from Android leaker Mishaal Rahman, Google is purportedly developing a rival to Apple’s AirTag trackers.

There is speculation that Google’s Fast Pair is getting ready to add support for a new category of locator tag products, and the company is developing something like the distributed monitoring network Apple utilizes for AirTags. Finder Network branding could be present on this new product.

AirTags
Image Source: hindustantimes.com

Codenamed “grogu,” “groguaudio,” or “GR10,” this new tracking gadget will handle both BLE and UWB. It will come in a range of colours and have a tiny built-in speaker. The device’s functions and design, however, are not disclosed.

The device has been developed by Google’s Nest team, although it’s not obvious what the corporation intends to use it for. According to some reports, the device will be released in the first half of this year, albeit it might happen at the same time as the Pixel 8 launch.

Also Read: Will the metaverse be good for society?

Google’s Pixel 6 Pro and Pixel 7 Pro devices both support Ultra Wideband, just like AirTags and iPhone 11 and subsequent versions, and according to Wojciechowski, the trackers might support the wireless protocol in combination with Bluetooth LE to provide customers accurate directions to a lost tag. At its I/O Developer Conference in May, Google may also introduce new Pixel phones along with the tracking tags.

Apple’s AirTags has been a big success, but the corporation has encountered privacy concerns with the product. Google may require more time to think through potential outcomes and create safeguards for their edition of the tracker.

On the basis of this, it is plausible to predict that Google will develop security measures to prevent problems of a similar nature. In conclusion, it has not yet been proven that Google is developing a tracker that is comparable to Apple’s AirTags. The gadget, with the codename “grogu,” will enable BLE and UWB. Before releasing a product, Google might want to take privacy issues into account.

Users have found Apple’s AirTag feature to be a lifesaver, especially those who frequently have trouble locating their gadgets. The “Find My Feature” app enables users to easily track the location of their equipment and makes it easier for it to find them if they go missing.

Also Read: Is 2023 the year for Apple to launch its mixed-reality headset?

On Android, Google’s tags would probably be considerably more functional than Apple’s AirTags are able to be. While Apple does offer a “Tracker Detect” application in the Google Play Store that enables Android users to scan for AirTags as well as other Find My-enabled products that have been separated from one‘s owner, the app was primarily created to allay concerns that AirTags can be utilized maliciously to track the whereabouts of people

Dunzo, a Google-backed delivery company, was recently in the spotlight for its decision to terminate 3% of its workers. The Bangaluru-based startup competes in the same market as Blinkit, Swiggy, and WeFast. It is a platform for on-demand delivery that enables customers to order anything from the convenience of their homes.

As part of its cost-cutting initiatives, Dunzo has decided to lay off workers. In an interview with CNBC-TV 18, the firm’s CEO and co-founder Kabeer Biswas stated that the company is providing “the best support available” to assist employees during this trying period.