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Blippar- Jessica Butcher’s innovative firm to deliver the next level of Augmented Reality.

Leave a Comment / Artificial Intellegence, Augmented Reality, Founder, Inspiration, Tech Story / By

Blippar is a well-know augmented reality platform, assisting thousands of brands and retailers. In a very short duration, the firm has attracted 100 Million dollars plus funding. As well, it acquired leading brands as a client.

Jessica Butcher and her other business partners set up the firm back in 2011. Since then, the firm has been pushing the boundaries of what is possible in augmented reality. To improvise the service it managed to acquire the leading AR company called Layer. Blippar has helped numerous brands and retailers with advanced AR platform.

More About Blippar

It is one of the dominant firms on earth in the field of Augmented reality and AI. In fact, after acquiring the pioneer firm of AR, it remarked it’s presence on the international level. Top brands like Nestle, GSK, PepsiCo, Porsche are the clients of Blippar. As well, dozen of emerging brands uses its technology to create an exciting and convincing experience. Till now, Blippar has enhanced everyday life with Augmented Reality, as well, it continues.

Over the period, it improved the service and enable access to the AR ecosystem. So, its products and services match the needs of its clients.

Acquisition strategy

Understanding the need of clients and the increasing popularity of AR, Blippar used an acquisition strategy to explore the business. One of the noticeable acquisitions by Blippar is Layer. Because it was a pioneer firm in AR. With this acquisition, Blippar is ready to meet the requirements of the growing AR industry. In 2015, the firm has also invested in WaveOptics. So, the development of low energy lenses will increase. As these lenses can be fitted into an ordinary spectacle frame. Thus, the AR implementation will be easier.

Awards and Recognition

No doubt, Blippar has helped numerous brands and retailers with advanced AR platform. For its excellent research and innovation in Augmented Reality, it is honored with many awards. Such as CNN remarked it as one of the fastest-growing companies. Moreover, Forbes also recognized it as one of the fasted growing companies. In fact, Blippar managed to keep the name in the list of most disruptive companies for three consecutive years. Also, Bloomberg honored it as a top Business Innovator. And of course as a most innovative AR/VR company, Fast Company.

Glimpse to founder’s life-Jessica Butcher

She is a technology entrepreneur, angel investor, and NED. As well, having a demonstrable track record of building ambitious, fast-growth businesses from scratch over the last 15 years. Jessica is co-founder of several award-winning businesses. In fact, her businesses have raised $100M plus cumulatively and challenged their respective industries.

Jessica Butcher
Image Source: twitter.com

Apart from that, she is an experienced public speaker and media commentator on the subjects of entrepreneurialism. Moreover, she is the well-known women in business and technology, mobile and technology trends, digital harms and detox, etc.

Education and Early Career

Jessica attended the University of Oxford to study MA Ancient & Modern History. While she attended King Edwards Birmingham for primary education. At the age of 17, she did a part-time job as a cashier at the petrol station. However, she worked at many top positions after that. She is one of the founding members of Tick Done. It is a Micro-video platform for peer-to-peer sharing of ‘how-to’ knowledge.

Other Business Ventures

Moreover, she was a Non-Executive Director at Azoomee. The only multimedia entertainment service for children that offers 1,000s of interactive games, videos, and audiobooks in one safe place. It is age-appropriate; parent-approved messaging; and no advertising. Plus she founded Integritour in 2010.  First tour company to cover the Western region. Also, she worked at a lead position in Business Development & Marketing EMEA at Alibaba.com. There, Jessica managed supplier-side marketing throughout Europe, the Middle East, and Africa. In fact, she is appreciable of getting 100,000 new business suppliers to the platform within a year.

Triumph of Jessica

She is awarded an MBE in the 2018 New Year Honours List. As well, she is named as one of the ‘Inspiring 50’- the most inspiring women in European tech in 2016. Moreover, Jessica marked her name in BBC’s international list of ‘100 Women’ in 2014, Fortune Magazine’s global ‘Top 10 Most Powerful Women Entrepreneurs’ in 2012. Moreover, she is the winner of the Natwest EveryWoman Iris tech award in 2013.

cisco

CISCO SYSTEMS, A BLESSING IN THE SPHERE OF TELECOMMUNICATION AND NETWORKING

Leave a Comment / Founder, Story, Tech Story / By

Smart and advanced networking is what connects the world more efficient today transferring data within a fraction of second. There are many huge companies that today sells product both software and hardware-based on telecommunication engineering. Cisco Systems is one such company, in fact, one of the biggest multinational conglomerates with more than 74,000 employees around the globe. The company is headquartered in San Jose, California with Chuck Robbins as the current Chairman and CEO of the company. Cisco was founded in 10th December 1984 by Leonard Bosack and Sandy Lerner.

About the founders

Born into a Catholic family in Pennsylvania, Bosack went to La Salle College High School followed by Wharton School in 1973. He pursued his Bachelor’s degree from the University of Pennsylvania and right after graduating joined Digital Equipment Corporation. Bosack worked there as a hardware engineer and he was highly interested in networking. Bosack went to Stanford University to study Computer Science where he started working under a project dealing with the network router. During this time, he met Lerner at the Business School Lab and both of them got married.


Lerner was from North California and received her undergraduate degree from California State University. In 1977, she graduated from Claremont Graduate School with a Master’s in econometrics after which she went to Stanford and received another Master’s degree in Statistics and Computer Science. Since both of them were working on the same project of managing a computer network, they started working in their home and developing routers from scratch. They turned their garage into an office and finally co-founded Cisco in 1984.

Early History of Cisco

Since both of them were a part of Stanford University, they started there early research and development in the campus itself. In 1984, the couple created a technology that helped to communicate each computer of Stanford with each other through a multiprotocol router called “Blue Box”. Even before the company barely scratched the surface the co-founders were accused of replicating ideas and software in 1986. After going through a lot of hustle-bustle the company finally went public in February 1990 and was added in the NASDAQ stock exchange. The legal disputes of Cisco finally ended in August 1990 when Lerner was fired along with his husband signing off from the company.

Cisco was the first company in the tech industry to sell routers with multiple network protocols making that a very big advantage for the company. The company made an impressive amount of acquisitions in the 1990s which includes companies like Stratacom and Current Corporation. Even when the dot-com boom crushed the market, Cisco stood still as one of the most valuable companies with it’s market value rounding up to $500 billion.

Intermediate Phase of Cisco

Once Cisco started expanding around the world, it also established firm roots on the market of India as well. The company established a Globalization Centre in Bangalore spending around $1 billion for it. In the year 2011, the company started cutting expenditures strictly as the profit wasn’t up to the mark. Around 3,000 employees were eliminated through early retirement plans and the $1 billion was cut from the annual expenses of the company.

Present-day Cisco with Chuck Robbins

Chuck Robbins joined Cisco in 1997 as an Account Manager but once he reached the executive position, he brought an entirely new era for the realm of Cisco. He brought cloud computing to the company threading to the networking tech of Cisco and more advanced software. Robbins after becoming the CEO of the company in 2015, mainly focused I two things, cloud computing and software-subscription revenue. Robbin’s main motive was to bring more modernization into the company by both updating their products as well as methods of getting things done. Besides cloud computing, Robbins also promoted fog computing in his company and founded OpenFog Consortium with ARM Holdings, Dell, Intel, Microsoft and Princeton University.

After the mid-2015, Cisco acquired companies like ParStream, Lancope, and AppDynamics etc. With advancing in the field of modern tech, Robbins didn’t step back from delving into the segment of AI and ML which made him acquire Accompany, an AI-based start-up for $270 million.
The company has been featured several times in several business magazines which include Cisco securing 444th rank in the list of Forbes Global 2000. The company had total equity of $43.2 billion in 2018.