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Arris International – Born out of merger and acquisition of many leading firms

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America is well known for its quality products in all types of industries. So, how can we neglect the telecommunications sector of America? When it comes to powering the smart telecommunication network, the country has a name all over the world. In this case, the name of one of the leading firms has taken into consideration i.e Arris international. USA based telecommunications equipment manufacturing firm known as Arris International is powering the smart connectivity all across the world. Basically, it provides cable operators with data, a complete telephony system, and video for personal and professional use.

From last year, the firm is one of the subsidiaries of a network infrastructure provider called CommScope. Since 2019, it becomes more powerful that powering a smart and connected world. In fact, it’s best software and hardware services are transforming the way of connectivity among people as well as business.

About Arris International Limited

The American telecom sector is world-famous and Arris international is one of its examples. Its business is spread all across the world. At Suwanee, the US, and Georgia, the firm has its executive offices. However, it’s manufacturing units, design units, service, and sales offices are spread all across the continents.

Recently in 2018, CommScope has acquired Arris for big money about 7.4 billion dollars. Since then, the firm is one of an integral part of CommScope.

Well known products of Arris International

TM402P and the TM502G are the best-known home telephony modems of Arris international. Apart from that, it produces the wireless cable modem-and-router unit-SBG6580. It is best known among other telecom and data-transfer products. Moreover, it’s sophisticated cable telephony equipment is known for video, voice, and data services through LAN utilizing broadband connections. Plus it manufactures hybrid fiber-coaxial architectures. These are well known for  HFC network maintenance.

The backstory of the foundation

Arris international set up in 2001. But the actual beginning of the company is far before that. It has a legacy of products, services, and off course lots of evolution. In fact, it is the combination of several companies like Anixter, ANTEC, LANcity, TeleWire Supply, and Arris interactive LLC. Each firm has significant importance behind the formation of Arris international. So, it’s all begins in 1969 with  Anixter’s entrance in the cable industry. Initially, it was an equipment maker.

Thereafter, Anixter partnered with AT&T. This new partnership successfully develops the cable industry’s first analog video laser transmitter. Anixter’s most important contribution to the making of Arris international. After that, Anixter captured TeleWire and started the distribution of broadband communication. That’s how after multiple mergers and acquisitions it rises as Arris International in 2001.

Acquisition strategy

To explore the business, Arris international used the acquisition strategy. First of all, it captured the IL-based manufacturing company of the cable modem termination system in 2002. It was Cadant Inc. Thereafter, the firm has acquired EG technology in 2009. A company hailed from Atlanta. Moreover, Arris international’s one of the remarkable acquisitions is Digeo, Inc. The firm spent over 20 million dollars on this acquisition. One more important acquisition of the firm was in 2011. It purchases BigBand Network for 172 million dollars.

As well, Arris International acquired Motorola Mobility’s home unit in 2013. Because it wanted to meet the requirements of the growing set-top box market. In fact, this step proved useful for growing its presence in the set-top box market. Plus the firm acquired Pace Plc, UK un 2015. Another set-top box manufacturer.

The mastermind behind Arris international’s growth- Bruce McClelland (CEO)

Bruce McClelland
Image Source: broadbandtvnews.com

Any company or business is based on the policies, directions, and agenda. However, the CEO is the most important person who can guide the firm. Like Bruce McClelland has guided the American telecommunications firm Arris international. He served as the CEO of Arris international from 2016-2019. However, in a very short duration, he changed the scenario of business.

Career and Education

Currently, he is serving as a President at Ribbon Communications. Prior to that, he worked at  CommScope as an EVP and Chief Operating Officer. As well, served as a chief executive officer at Arris international. Apart from that, Bruce was President of Network and Cloud, Global Services for over 3 years. Additionally, served as a president at ARRIS Broadband Communications Systems. Apparently, he is a well-experienced CEO who guided the policies of several businesses throughout his career.

Bruce attended the University of Saskatchewan to study BS  in Electrical and Electronics Engineering.

jugnoo

Story of Jugnoo : The Desi Uber for Autos

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Over 5 million auto-rickshaws ply in India, and only 30% of them are properly utilized. This leads to a loss not just for the rickshaw drivers, but also for people looking for some affordable means of transportation. Jugnoo was established as a means to solve this problem by helping customers make use of affordable services for their daily needs all on a single platform. Beginning as an auto-rickshaw aggregator, the company revolutionised the way rickshaw service worked in India, and have now branched out into other fields and sectors by launching services such as Meals, Jugnoo Fresh, Menus and even Jugnoo Delivery. Here’s a look at how Jugnoo grew from being a small idea that two IITian’s had to a thriving business.

The Founders

Jugnoo was founded in November 2014 by two IIT-Delhi alumni, Samar Singla and Chinmay Agarwal. Samar always dreamt of becoming an entrepreneur and had already invested in other companies before founding Jugnoo as he hails from a business family. He tried his hand at entrepreneurship with his first venture Prodigy foods and then sold it to start Click Labs. His second outing, which he founded in 2011, with Chinmay as a partner was a profitable marketing automation software that used SaaS technology. While Samar is a physicist by his education, it is business that excites him, and that is why this serial entrepreneur decided to take a risk again with Jugnoo.

Chinmay Agarwal who serves as the Chief Operations Officer at Jugnoo has a BTech in Electrical Engineering from IIT Delhi. Following his graduation, he won the Erasmus Mundus scholarship, and so went on to do his Joint Masters in Advanced Robotics from Ecole, France and the University of Genoa in Italy. He later switched to business, embarking on his first venture, Click Labs with Samar, where he held the position of Chief Technical Officer. At Jugnoo, he wears multiple hats, helping Samar with both the operations and product side of things.

Founding Jugnoo

Jugnoo founders
Image Source: homebusinessmag.com

In 2014, while at Chandigarh, the duo launched Jugnoo at PECFEST and gave people free rides as a part of their marketing strategy. The idea caught on, and soon the pair realised that there was untapped potential in this sector. Samar and Chinmay then began connecting drivers and customers, and soon enough Jugnoo took shape.

One of the toughest challenges they faced initially was getting the rickshaw drivers familiar with the technology they employed. This introduction wasn’t always smooth, as the drivers came from an environment wherein technology wasn’t so well integrated. Hence, it took a lot of time, effort and dedication to explain the process to them, how the layout works, and how it would help them. Convincing the drivers that such a platform would be beneficial to them wasn’t an easy task, because these weren’t people who liked the idea of change. But, the duo persisted, and soon enough, people started seeing the application as a boon that would help improve their accessibility, and that was when the company started taking off.

Leading the Way

Soon enough, Jugnoo started earning a name for itself, and the first big investment came in the form of seed funding, when the company raised USD 1 million through investors such as Junglee Flywheel, BCG Group, Rapportive, and Kirloskar Bros. It followed this up with a Series A funding and was able to raise another USD 5 million. Furthermore, recently they embarked on a Series B funding round which raked in an additional USD 10 million with their main investors being big players such as Paytm and Snow Leopard ventures.

Within the first seven months, Jugnoo had amassed over 80,000 users and was completing over 1,500 transactions a day. They earned 80% of their total revenue from auto-rickshaw deliveries and bookings and was making more than $1,500 a day.

By 2016, Jugnoo had evolved and had branched into various verticals, growing into an end-to-end solution for their customers. The app has continued to grow at over 20% a month and boasts over 5 million registered users and an auto-rickshaw fleet that is 12,000 drivers strong. Jugnoo recently added the facility of UPI payment on their app as a means to promote a cashless economy that the government is pushing. They have also launched products in the B2B market, including the likes of Tookan and Juggernaut.

Unlike other start-ups that rush towards the metros once established, Jugnoo prefers to stay in Tier-II and Tier-III cities, because 80% of India’s population resides in such cities. Today, the company is rapidly growing and employs over 1000 people, across 35 cities and successfully completes more than 50,000 transactions a day. Jugnoo does more than making money for its founders. Rather, it has a social side to it as well, as it helps people get access to affordable transportation, while also uplifting the lives of millions who depend on menial jobs for their survival.

The Smart Taxi

The Smart Taxi : India’s Premium Cab Service; ‘Travel in Style’

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There are so many companies and brands out there that businesses are forced to gain a client’s approval to provide them with their services. Since they have a wide variety of options, customers have the freedom to choose a company that best suit their needs and requirements. Gone are the days of absolute brand loyalty wherein a whole household would use one product, and one product alone. The future is about giving the clients what they need and also being courteous and polite while doing so, to improve customer experience. Delivering unique and pleasant customer experiences will help in retaining clients, and none understand this better than the new-age start-up The Smart Taxi. Here’s a look at how an ordinary middle-class man dared to dream and made his dream into a reality.

About the Founder

Dhruvam Thaker was born in Jamnagar, and shortly after his birth, his family shifted to Ahmedabad. While growing up, Dhruvam was a quiet, and an introvert boy who had a knack for mechanics and solving riddles. Being shy and apprehensive, he preferred the company of his cars and toys over other people. It was cricket that finally helped the shy Dhruvam make friends and get over his fear of interacting with people. His father is a retired government bank employee, while his mother is a housewife. He has two siblings, a brother and a sister, who have hearing and speaking disabilities.

Due to financial constraints on the home front, Dhruvam studied in a Gujarathi medium school till class 9. His interest in science led him to take up science in his 11th, and he aspired to become an engineer. The first setback he faced in life was failing his 12th-grade exams. He, therefore, used his 10th-grade results to join a diploma course in Nirma University, determined to get his life back on track.

The Smart Taxi Founder
Image Source: startupidols.com

As his love for automobiles and machines grew, so did his grades, to an extent where he came in second in his University exams. While in college, Dhruvam worked part-time jobs and did several odd jobs to make ends meet and to ease the financial strain on his family. Soon after, he got placed and joined an MNC in Bengaluru in 2008 and worked in process improvements and production engineering. In 2013, he came back to Ahemdabad and joined a job near his home. Apart from his job, Dhruvam started feeling the need to do something of his own. While this thought was always in the back of his mind, pressure from society and financial constraints prevented him from taking the leap of faith. But one day, he made his mind and quit his job without letting anyone know about it.

Founding The Smart Taxi

While working in Bengaluru, it required him to travel using taxis, and he often found taxi services to be lacking, when it came to customer experience. He realised that issues such as poor car maintenance, rude staff behaviour and late pickups plagued the taxi service industry, while he found the airline and hotel industry to be the opposite.

That is when he came up with the idea for a taxi service that provided the same hospitality extended by airlines and hotels all over the country. The idea stayed with him all the while as he moved to Ahmedabad and started his new job there. Finally, after four years of running the idea through his head, he decided to quit his job and make his idea a reality. Dhruvam chose Ahmedabad to be his company’s headquarters as he had a local advantage and knew the market there well. So, in September 2016, Dhruvam finally gave life to his long-standing idea of a luxury taxi service, and The Smart Taxi was born. He, and his brother, who is a graphic designer, quickly got to work, and created over 22 test logos, before finally choosing on their present logo.

Speeding Forward

The Smart Taxi now has a fleet of well-maintained cabs, which have all the state of the art features and installations. The taxis themselves are driven by courteous, experienced, polite and well-trained professionals. There is an elite group of people in India who don’t mind paying extra for premium service, and that is exactly what The Smart Taxi provides; exemplary service and outstanding customer experience. The Smart Taxi has several plans and offers, and rents cabs for both hourly trips and longer outstation journeys. Their cabs welcome clients with crafty speeches, play soothing music in the taxi to create a positive ambience, and even offer customers everything from water bottles to chocolates and snacks! Some of their taxis even have WiFi, cold drinks, a plethora of magazines and an Amazon Kindle to help the customer relax and enjoy their favourite book or novel.

The Smart Taxi began its journey with just one cab that Dhruvam used to drive. Since then, the company has grown and now owns a fleet of over 60 cars, including comfortable Sedans and powerful MUVs. The company has now expanded and functions in seven cities; namely, Ahmedabad, Vadodara, Rajkot, Jaipur, Pune, Indore, and Bhopal, with plans to expand even further. As the company is a bootstrapped startup, they make use of online platforms, like Google and Whatsapp to run their operations. The company also has a centralized booking centre from where they delegate bookings to local taxi companies or fleet owners. At present, the booking happens only online, but Dhruvam has plans to extend this functionality to other platforms in the near future.

Dhruvam remembers how during the initial days, he ran the entire company, doing everything from driving cabs to attending calls. But throughout his struggle, he never gave up, but rather kept pushing forward hoping that things will work out eventually. And work out it did, as within two years, the company has grown in every way with two out of every three customers coming back to them and 3 out of 4 even providing them with referrals. While a long road lies ahead for Dhruvam, it is safe to say that this shy, introverted mechanical engineer will surely leave his mark in the field of taxi service!

pebble

Pebble : The Biggest Kickstarter success story

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Smartwatches are a new trend in today’s time, and above the trend, it is the most useful tool anyone can get. Apple smartwatch being the leader in the game is not alone, and the competition is tough with its rivals and tech giants like Samsung, Fitbit, etc. working on similar products. But before Apple or Samsung, it was Pebbles, that developed the idea of smartwatch and ruled like a boss. But getting on the top, and maintaining the position, are two different things. Despite, Pebbles is no more the leader of smartwatches, it, still, will be always be known as the pioneer in the field of smartwatch development.

Eric Migicovsky is the founder of Pebbles from the Netherlands. While studying engineering at the Delft University of Technology, he got the chance to migrate to the University of Waterloo as an exchange student. Migicovsky loved cycling but was annoyed how he had to stop for taking calls or to see the messages on his smartphone. Eventually, he came up with the idea of connecting smartphones with smartwatches and created the first model of such a smartwatch named InPulse with his friends.

Later, Migicovsky entered the Y Combinator business incubator program with his idea and was able to raise US$375,000 from angel investors including Tim Draper of Draper Fisher Jurvetson. Though the amount was quite big, Migicovsky successfully sold watches to Blackberry with the name Pebble Technology. But after its first successful business deal, the company was not able to attract more investors.

Pebble Founder
Image Source: uwaterloo.ca

To raise more money, Migicovsky put the product on the Kickstarter website with a target to raise $100,000. The idea behind the Kickstarter was to offer a huge discount on the $150 watches on first 200 pre-orders. The target was indeed achieved, and that too, just in 2 hours, and eventually, the Kickstarter was closed at $10,266,845, the project becoming the most funded project at Kickstarter to that point. The fundraiser also got a world record for the company of the most money raised for a Kickstarter project.

In January 2013, the company partnered with Foxlink Grou and produced 85,000 watches to be shipped to the people who had ordered through the Kickstarter. The watches were connected with both Android and iOS devices through Bluetooth and could show the incoming call, a text message, notification from Facebook and Twitter as well as events on the calendar. By the end of the year, the company had shipped around 300,000 watches. In the next three months, it shipped another 100,000 units of watches. And by the end of 2014, the company had sold a total of 1 million watches successfully.

In February 2015, the company released its $199 second-generation Pebble smartwatch named Pebble Time at Kickstarter campaign. Here too, the company made another record of raising $500,000 in 17 minutes and a $1 million in 49 minutes. In 48 hours the company had already raised a $10 million, and by the closing, it raised a $20 million breaking its own previous record of raising the biggest amount of money in a Kickstarter. The same year, an 86-year-old Japanese watchmaker Citizen offered Migicovsky a $740 million for buying the company, but he turned down the offer, as he was certain of the success of Pebbles.

Despite the company was able to raise a huge amount of money, it had started to struggle financially. New rivals came up for the business, Apple being the prime threat to the success of Pebble. Migicovsky played with the design of the smartwatch and brought new technologies like tracking the health through the watch. But the software used in the watches was not that powerful and the smartwatches failed to put the impact.

The Pebble, Pebble 2, Time, Time 2, and Pebble Core are some of the smartwatch models from Pebbles. In December 2016, the Pebble’s rival company, Fitbit, acquired the company’s assets, employees, and Pebble’s intellectual property, in a total amount of $40 million.

Despite the company has been acquired by Fitbit, Pebbles will always be known as the first, and the fastest funded project in Kickstarter history.

waze

Waze : The Israeli Build, Play, Monetize Mapping App that Acquired the Attention of Google

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Though in the past, the paper maps were the most innovative inventions of its time and helped people with their long trips to new places, it was quite difficult to read those maps when they drove their cars. But since the technology has taken everything in its hands, now people can easily find their ways to new places using the GPS systems and via the digital maps, Google Maps being one of the favourites of all. But there is another map app named Waze which came all the way from Israel, which even attracted Google and made it buy the technology behind the app.

Ehud Shabtai is the founder of Waze, who was born and brought up in Israel. He completed his graduate degree in Philosophy from Tel-Aviv University, followed by a B.S. degree in Computer Science from the same university.

Shabtai founded Waze when he encountered a problem in finding the right routes and less traffic on them, as to reach different places in lesser time. For this, one of his friends gifted him a GPS. Though GPS was good for finding the direction, it was not able to give the information about the traffic on the roads.

Waze Founder
Image Source: complex.com

Being a software engineer, he decided to develop a new application, that would help people find the direction to various places, and the information about the traffic or any blockage on the roads due to any reason. Finally, in 2006, he developed and launched a new map app, named FreeMap Israel. The app included a database for the Israeli map and crowdsourced the information of the Speed Cameras. The application used maps from Mapa Ltd. But with the instant growth of the app, Shabtai also received a copyright claim from Mapa Ltd.

Mapa Ltd, at the same time, also offered to buy the app, but Shabtai denied the offer and removed all the Mapa maps from the platform. In 2008, along with Uri Levine and Amir Shinar, to commercialise the app, Shabtai launched the Waze app. The app was like a clean slate, that would collect data from different users, such that directions to a new place, which would get stored in the app’s database, and would help other people for their trips. The app promoted a new strategy of building, playing and monetizing for the app.

Waze encouraged people to enter the route they were travelling a 10th time or the first time, and the data would get stored into its database, such that other users could follow the most appropriate path to the same destination. The users would get points for drawing roads on the app, and earn points for that. Around 1,500 volunteers helped the app in mapping the geographical area of Israel, and Amir Shinar was one of those volunteers. Later, the company got the licensing for its data. In 2009, the Shabtai renamed the company as Waze Mobile Ltd.

In a round of funding in 2010, the company raised a $25 million, followed by another $30 million in financing in the next year. The same year, Waze was upgraded with new features that would help people report local events going on the streets and roads so that the users could take other routes.

After Israel, the company opened its next office in California, employing 10 people. In 2012, the app was incorporated with options for advertising businesses based on location.

Waze received a free promotion when Interstate 405 in California was to shut due to heavy traffic. For that, a local TV show invited the Waze team in order to help people find their way. This was a great help in advertising the service. Leading to that, the company even built a web interface for TV news stations, and over 25 TV stations in the U.S. only were using the same interface to broadcast the traffic information live on TV by 2013. In the same year, the app received the Best Overall Mobile App award from the GSM Association.

Though the company had denied for selling the technology to Mapa Ltd in 2006, it was sold to Google for $966 million in June 2013. At that time, Waze had 100 employees, and Google paid them around $1.2 million during the acquisition. Since then, Google has been adding up the Waze features to Google map. In 2017, with a partnership with Spotify, Waze offered the option to play the Spotify music, and likewise, users could now get the Waze directions on Spotify directly. The next year, the company even introduced support for Apple CarPlay. Waze even updated the iOS platform with Siri Shortcuts support in 2019.

Pandora, Deezer, iHeart Radio, NPR One, Scribd, Stitcher, and TuneIn are Waze’s partners for Audio Player. With Google partnership, Waze offered the Google Assistant integration as well as YouTube Music integration on the platform.

Today, the app is used to report and track the traffic, any other incidents, like the crashes, road blockage, events on the roads, etc. People can also modify the app data by registering to it, and even record voice over for the directions on the app. The success of Waze had made it regular with around 130 million users every month.

SEMrush

SEMrush : Analysing, Optimizing and Managing Content

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With internet accessibility has grown exponentially in the last few years, most companies seem to be online, as most of their customers are online as well. Content marketing and digital marketing have never enjoyed a more profitable time than now, thanks to everyone being glued on the internet. But with so many different kinds of media, and different brands looking for customer attention, how can one stay on top? Having a strong online presence is paramount to success in today’s digital world, and any one or anything that helps with that automatically becomes invaluable. That is why, today we are going to take a look at the growth of SEMrush, a content marketing and SaaS platform that helps companies manage their online visibility.

SEMrush is a tool that helps marketers improve their online presence, and in the process boost their conversion rates and sales. While the company began as a supplementary SEO toolkit, it now utilizes many different tools, has expanded considerably since its early days. SEMrush helps brands and companies better their Social Media Marketing and improve their revenue generation. The field is so immensely powerful that the company now makes between $50 million and $100 million a year.

The Founder

Oleg Shchegolev, who is the CEO and co-founder of SEMrush, began working with SEO when he was a third-year college student pursuing a degree in Information Security. As the field hadn’t quite blown up at the time, SEO was relatively easy to master, and so Oleg ended up exploring multiple facets of SEO and quickly picked up information related to it. Oleg, and his friend Dmitriy Melnikov, who is the other half of SEMrush started experimenting with different SEO settings leading to the creation and release of SEOquake in 2006. SEOquake turned into one of the most sought-after SEO toolbars with over 4-5 million users, much to the surprise of the duo. This success inspired them to turn their passion for SEO into something larger, and that is how SEMrush was founded.

Founding SEMrush

Oleg Shchegolev founder SEMrush
Image Source: hackernoon.com

The duo started working on their platform during the financial crisis of 2008, leading to a rocky start filled with trials and tribulations. But what served as a saving grace for SEMrush was the fact that SEOquake was still generating revenue, and that, as a whole, IT start-ups don’t need a lot of capital upfront.

While beginning work on SEMrush, Oleg did not have much of a plan in mind and wasn’t sure how to build the right product or gain market share. The entire process was highly iterative, intuitive and experimental. Having no specific idea in mind, allowed Oleg to play around with different settings, modify and change his ideas and put together the perfect product. The only thing he was sure he wanted was to be satisfied with what the company created, and that was the main criteria based on which the team designed their initial products. Slowly, yet surely, the ideas started falling in place and Oleg gained an idea of what he wanted SEMrush to be, and how he wanted it to look.

After they had created their product, they needed to now, market it. The company started with no promotions, instead opting to distribute SEMrush among friends. Having worked in the IT field, the duo had a lot of contacts within the field, and that helped them get the software around. They stuck to a freemium model, distributed coupon codes, and gave users the chance to test their product out.

SEMrush : The Success

After being founded in 2008, the company expanded in 2015 adding keyword analysis tools to their arsenal and releasing over 100 updates. This way, the company turned from being just an SEO management tool to a content marketing tool that helped businesses stay relevant and visible. The company has also revolutionised the way brainstorming works in major companies by doing away with the concept of deadlines. Instead, they employ people who are enthusiastic and passionate about what they do and then give them the creative freedom to explore.

As a means of generating leads, the company has invested in educating the SEO community by hosting webinars, organizing chats on Twitter and nurturing blogging. SEMrush also makes use of agile marketing to create an incredibly self-sufficient and engaged marketing team. All these efforts have definitely paid off, because, in 2017, PCMagazine listed SEMrush as one of the best SEO tools of the year. Since then, the company has grown at a rate of 80% a year, and currently has several offices around the world, including Philadelphia, Czech Republic, Cyprus and Russia and has clients from over 100 countries.

The time Oleg decided to launch SEMrush was probably one of the toughest periods to launch a start-up, and yet the IT professional kept battling against the tide, and now ten years later, the company employs over 500 people and boasts of more than 2 million users. With Oleg planning to add more features, enhance existing tools, better traffic analytics, expand to newer emerging markets and strengthen his brand, it goes without saying that 2020 will be a big year for one of the world’s leading digital marketing software.