Sprinklr

Ragy Thomas, an Indian-born American entrepreneur founded Sprinklr, a software company in 2009. The company’s headquarters is based in New York City and has more than 2,400 employees. Earlier in 2021, Sprinklr got listed on the New York Stock Exchange and started trading as a public company. Sprinklr specializes in SaaS customer management experience (CME) platform and combines different applications for social media marketing and monitoring, content management, collaboration, etc. Many multinational conglomerates like Nike, Cisco, Microsoft have signed up over time for the services of Sprinklr.

About Sprinklr

Ragy founded Sprinklr from his spare bedroom in 2009 and officially launched the company in 2010. He launched the company after successfully landing his first customer but in no time many big companies signed up for Sprinklr’s platform. The idea behind Sprinklr’s platform for managing customer experience on the modern channel is something the companies will look up to during the 21st century. Thus, it became very popular in a little time. Over the years, Ragy has brought experienced executives onboard from companies like BMC, Salesforce, Microsoft, Proctor & Gamble, etc. Sprinklr currently has offices in 25 countries and two other headquarters in London and Singapore respectively.

Early Days

Before Ragy founded Sprinklr, he had years of experience in the IT sector. When he moved to America, Ragy started working in IT consulting for AT&T and Bell Labs. But soon there was the dot-com bubble burst and he decided to spin out the company’s email marketing unit that he was working for. The new business (after spin-off) acquired Bigfoot Interactive and took its brand name which was later acquired by Alliance Data System in 2005. During this time he completed his MBA in a part-time program from New York University.

Eventually, Ragy witnessed the landscape of business changing as online marketing shifted to social media from emails. So, in his spare time, he started to code social media publishing tools and finally was able to build a dashboard for all social platforms. This marked his entrepreneurial journey and he named the company Sprinklr. During the first couple of years, Ragy self-funded the business and after he was able to land some big clients like Cisco and Dell, his brand gained popularity.

Success

In 2012, Sprinklr received its first funding from external sources, and eventually, the numbers kept rising. After a couple of years, Sprinklr raised $40 million in a funding round after which the company’s valuation became $500 million. It also acquired the Dachis Group to stretch the abilities of the Sprinklr platform. In 2014, Sprinklr acquired two more companies, namely, TBG Digital and a brand advocacy company called Branderati. Next year, the company raised another $46 million in Series E funding, and by this time the company valuation crossed $1 billion. It also launched a brand new product called Experience Cloud platform where companies can manage interaction for 23 different social media and channels. Sprinklr acquired two more companies, NewBrand and Booshaka.

In 2016, the company raised $105 million in a funding round leading its valuation to $1.8 billion. The company decided to launch new products for its Experience Cloud platform and thus expanded from social media management to customer experience management. In 2018, the company released another new product called Sprinklr Intuition (an AI-based solution) for the automatic collection and analysis of data from social media platforms. Next year, it released another AI-based product called Product Insights which can segregate various customer comments and reviews related to design, features, etc. In 2020, another funding led the company’s valuation increase to $2.7 billion.

Ragy Thomas – Founder and CEO of Sprinklr

Ragy Thomas was born and raised in India but his parents moved to Nigeria due to work purposes when he was very young. Later, he again shifted to India and attended Pondicherry Engineering College, and started working at TCS. Later, he moved to New Jersey and started working in the IT consulting sector. Currently, Ragy is the CEO of his company Sprinklr and is also present in the Board of Directors.