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Sony Introduces New Ride-hailing Service in Tokyo, Launches S.Ride App Powered by AI

The conglomerate company Sony has been a leader in various fields of technological product manufacturing. From video games to smartphones, and from television to home appliances, the company has marked its name in all those fields. But now with its new S.Ride app, the company is stepping into the business of taxi-hailing service.

sony s.ride
Image Source: trendingonlinenow.in

The company has launched a taxi-hailing service in Japan, along with an app, i.e. S.Ride app, through which the users will be able to hire a taxi for them. Though the service is a similar car-rental service to Uber and other car-rental services, the app is the main attraction of this service.

According to the advertisement, the company has produced for the service, the S in the S.Ride does not stand for Sony, but it refers to “simple”, “smart” and “speedy”. The app is based on AI technology, and the UI of the app works on the sliding gesture. According to Sony, the app with the help of artificial intelligence is able to figure out the area with the most demand for the taxis, and this way the driver can be sent to that very location.

Though the ride-sharing service is banned in Japan, and Uber is one of the leading taxi-hailing services of the country, Sony is likely to become popular in the field really soon, as it has partnered with five other leading taxi-hailing services of Japan. The app is officially launched by Minna no Taxi, a joint venture launched by Sony Corporation, Sony Payment Services and several Japanese taxi companies, last year.

Currently, Sony’s taxi-hailing service will be available only in Tokoyo, with over 10,000 taxis available for hire. The company has provided the S.Ride users with various payment option, including through cash, credit/debit card and digital wallets.

Sony had made an announcement about starting the car-hailing service, last year in the month of February. The company has never been in providing services but is a leader in the hardware manufacturing and supply. After Sony’s new CEO, Kenichiro Yoshida, took his position in the company last April, the company has been trying its hands in selling content and the services to its users.

Masaru Ibuka : Japanese Electronics Industrialist & Co-founder of Sony

Don’t work for the profits, work for innovation, this is what the Japanese researcher and the entrepreneur, Masaru Ibuka, had always followed. The co-founder of Sony Co. is one of the revolutionary figures of Japan’s electronics industry. The believer of hard work, Ibuka, is the biggest inspiration for not only the people of Japan but people from around the world. His dedication and hard work gave new means to the global electronics industry.

Early Life

Ibuka was born on 11 April 1908, in Nikko, Tochigi Prefecture, Japan. He was a studious kid at school and loved performing experiments in the labs. He completed his bachelor’s degree in electrical communications from the Waseda University, in 1933. During the college, he researched on experimental projection-type television system using a nitro-benzol Kerr cell and wrote his college thesis on the same.

masaru ibuka
Image Source: prabook.com

After graduating from the college, Ibuka started working at the Photo-Chemical Laboratories Inc. He was employed as a researcher and was involved in the research work for the technology of sound recording on movie films. In 1937, he joined Nippon-Ko-On where he worked on the development of the home-based movie sound equipment. Later, in 1940 he left Nippon-Ko-On and joined the Japan Measuring Instrument Co., Ltd where he was involved in the research work on the mechano-electronic frequency-selective relays and telecommunication system. In the wake of World War II, he joined the department of Imperial Navy Wartime Research Committee.

Founding Sony

In 1945, Ibuka left his job in Navy and opened a radio repair shop at the Hirokiya Department Store in Nihonbashi, Tokyo. Later, with the capital of 190,000 Yen, he founded Tokyo-Tsushin Kenkyusho (Tokyo Telecommunications Laboratory) Co., following a merger into the Tokyo-Tsushin-Kogyo Co. In 1946, another Japanese researcher, Akio Morita, found out about Ibuka’s venture through the newspaper and was wanted to work with him. So he met Ibuka and the two co-founded Tokyo Telecommunications Engineering Corporation. Morita’s helped the two raise the funds for the company.

With the end of World War II and the big atom bomb attacks on Japan, the economy of Japan was devastated. Both the co-founders wanted to help in the economy of Japan and started their research work under the name of their newly founded company. In 1950, they were able to get a license to work on the transistor technology, becoming one of the first companies to use the transistor technology to non-military purposes. In the same year, the company launched Japan’s first tape recorder, the “G type.” In 1958, the company released another transistor radio, which was first of its kind. The company was soon providing its services to its international clients.

In 1958, the Tokyo Telecommunications Engineering Corporation was re-branded as Sony, after the co-founders realized that the Americans had trouble saying the name of the company. The next big invention of the company was the world’s first transistor television. In 1967, Sony Co. launched its first colour TV named Sony Trinitron.

Ibuka served the company as the president from 1950 to 1971, and then became the chairman of Sony from 1971, and retired in 1976.

Sony Co., released its first Walkman personal stereo in 1979, followed by a Handycam video camera in 1989, the famous PlayStation in 1994, and a Blu-ray Disc recorder in 2003. The company is a conglomerate and currently manufacture almost everything from a Smartphone to laptops, cameras to television, the electrical vehicle to home-based products. Sony Co. has built an international empire and has set its arms into the finance, entertainment and health sector as well.

According to the records, the company made a total revenue of 507.6 billion yen in the financial year 2017. In 2018, the company had 117,300 employees working in its different branches in different countries.

The company headquarter is located at Minato, Tokyo, Japan.

Personal Life

Ibuka was one of the prominent research engineers who brought innovation in the field of his interest. For his contributions in the rise of technology and the economy of Japan, he was awarded multiple awards. He even received the three doctorate degrees from three different institutions, i.e. from the Sophia University (1976), Tokyo, Waseda University, Tokyo (1979) and Brown University, US (1994). He also received the IEEE Founders Medal in 1972 from IEEE and the highest distinction of the Scout Association of Japan, the Golden Pheasant Award, in 1989.

Ibuka also wrote a book named ‘Kindergarten is Too Late’ in 1971. According to the book, the leaning for humans begins at the age of 3. On 19 December 1997, he died at the age of 89 in Tokyo, Japan.

Sony’s Dog Robot to be Launched in the US in coming October

Aibo
Image Source: wsj.net

Its been around more than two weeks after the Anki’s Vector was launched. Now, Sony has also announced the launch of its Aibo does robot in the US by the coming October this year. Interestingly, The Anki robot has been a success with its launch having a low price of $250. The Sony Aibo, comparatively bigger in size robot has also got more features than the Vector robot and also the price is even higher. The cost of the Aibo robot will be $2,899, and the presale will start in September. Although before delivery they will be exhibited at the Sony Square in Manhattan from Friday through Oct. 14.

The Sony Aibo is a smart dog robot, sleeker than its ancestor Boxy robot and is capable of remembering over 100 different faces, through its OLED-screen eyes. The robot can sense the smile, touch, praise and can play music. It can speak 1,000 words and is enabled with the feature to imitate a real dog, responding to its owner’s commands with a bark. Having a camera on its back and different sensors embedded into it, are helpful to map your house so that it can walk freely in your house. You can add new tricks to its knowledge base and also, using its Aibo app, you can map its activities, give it commands and also manage your house by enabling its camera feature on.

The new Aibo dog robot comes with a charging station, a pink ball and an Airbone. Even having many features included to it, the Aibo robot’s sale may be a little less than the Anki’s Vector due to its high price. As earlier in Japan too its sale was much lesser than the other home robots.