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Sonos Enters Headphone Market with $449 Ace Model

Sonos Enters Headphone Market with $449 Ace Model

Sonos Enters Headphone Market with $449 Ace Model

Image Source: bloomberg.com

Sonos has introduced the Sonos Ace, the company’s first over-the-ear headphones, as part of a major product line extension. With a $449 price tag, these headphones represent the company’s debut in the highly competitive high-end headphone market, which has historically been dominated by companies such as Apple, Bose, and Sony. The Ace headphones, which come in black and soft white, will go on sale on June 5, 2024.

Important features and details

The Sonos Ace headphones have a number of cutting-edge features that cater to both casual listeners and audiophiles:

  • Dynamic Drivers: Ace claims to have high-quality sound thanks to its 40mm dynamic drivers.

  • Lossless Audio: Allows Android devices to stream lossless audio wirelessly using Qualcomm Snapdragon Sound AptX or via a 3.5mm connection.

  • Active Noise-Cancelling: Utilises eight in-built microphones to enable active noise-cancelling (ANC) and transparency mode. 

  • Battery Life: With ANC turned on, the battery can last up to 30 hours. It also has a rapid charge feature that can charge the battery in only three minutes and give three hours of use.

  • TV Audio Swap: A special function that lets owners of Sonos Arc soundbars switch the audio on their TV to their headphones by pushing a designated button. Soon, the first-generation Beam and all current Sonos soundbars will also have this feature.

Both Functionality and User Experience

First impressions of the Ace headphones were favourable at a press conference. The physical comfort was cited as a noteworthy feature, and the clarity and strong bass of the sound quality was acknowledged. The large ear cups and memory foam cushioning help the headphones’ overall comfort, even though their 11 ounces (312 grams) weight makes them slightly heavier than some rival models.

Design and Develop

The practicality of the design of the Ace headphones is seen in its usage of physical buttons rather than touch controls. Their design is recognisable, emulating the appearance and texture of other high-end headphones available, which may appeal to those looking for a straightforward, classic headphone experience.

Manoeuvre Strategic

Sonos’s foray into the headphone market is a calculated move to expand its product line beyond speakers. The company intends to capitalise on its reputation for providing high-quality audio and smooth interaction with its current devices, even though the Ace relies on Bluetooth instead of Wi-Fi. The launch of TV Audio Swap and the soon-to-be TrueCinema room-scanning effect are examples of Sonos’ dedication to improving the home theatre experience.

Position in the Market and Prospects for the Future

Although there is fierce competition from well-known manufacturers for the Ace headphones, Sonos thinks it can carve out a niche by providing excellent comfort and sound quality, especially for owners of Sonos soundbars. It may have been a lost opportunity, but Sonos’ whole-home music systems do not integrate the headphones. The business does stress, though, that user testing indicated a preference for simple, conventional Bluetooth headphones over more intricate models.

In summary, The Ace headphones from Sonos reflect a daring entry into a brand-new market niche. With a focus on comfort, sound quality, and connection with home theatre systems, the Ace is poised to draw in both current Sonos users and new ones. The Ace headphones may be essential in determining Sonos’s future in the larger audio industry as the business innovates and broadens its product line.

Sonos : The Pioneer in Wireless Smart Speakers

Handsfree,
smart speaker, music streaming services, so much has been changed in
the past more than a decade. To be precise, there were no such
technologies over 17 years ago, and people were happy detangling the
mesh of cables for music. But there was a group of visionaries, that
wanted to bring the change and free people from the trap of cables to
provide them with the best sound experience.

The American consumer electronics company, Sonos, was founded by four business partners John MacFarlane, Craig Shelburne, Tom Cullen, and Trung Mai, in 2002. Except for John, all the other three co-founders belonged to Santa Barbara, and John moved to the city to pursue a PhD degree from California-Santa Barbara in 1990.

sonos
Image Source: digitalmusicnews.com

At
the same time, the Internet was at its initial stage and was not as
popular as it is today. At that time, only fewer than 16 million U.S.
households had high-speed dial-up broadband, and America Online was
the top internet provider in the U.S. Like other technical persons,
John was also sure about the future success and scope of the
internet. This way, along with Craig Shelburne, Tom Cullen, and Trung
Mai, John decided to start Software.com, and after running it for a
decade, they sold the company to Phone.com.

After
selling the company, the next thing the visionaries had to do was to
think of a new business idea. For a few months of brainstorming, John
presented a plan to start a business of building devices which would
enable local-area networks for aeroplanes. But the other three
partners were not convinced. Again four of them started looking for
that out-of-the-box idea, that would be innovative and unique.

At
last, the four coincided on a single topic, i.e. music. Today, music
streaming services, as well as wireless speakers and headphones, are
quite common, but at that time, the concept of the wireless system
had not even born. In fact, the music systems came with a mesh of
cables, and when anyone wanted to connect the speakers in the
different rooms, through a same music system, there was no choice
other than drilling their walls to pass the wires through it.

So
this was it. The idea was to create a music system, that could play
the same music in different rooms without connecting any wires using
the internet. But since there was no such existing technology at that
time, despite being a unique idea, it did not seem feasible, too.
Still, since all the four partners liked the idea, they all started
working on the same.

Since
the four had been successful entrepreneurs in the past, they had
connections and the skills to draw the investments. They also started
employing some skilled people for the manufacturing of their dream
project. Initially, they opened an office above a restaurant called
El Paseo in Santa Barbara and
started Sonos in 2002.

The
focus of the team was to create a system that was easy to install and
would be able to work through cross-technology integration, but this
increased the complexity for the designers and the developers. They
chose Linux as the basic platform, but the operating system needed
drivers for audio, wireless and others, to work with the new music
system. So the founders decided to create those drivers.

Finally, in 2003, the company was ready with the design and prototype of its first product. John MacFarlane demonstrated the prototype at the Consumer Electronics Show, in 2004, where it won the “Best of Audio” award. It was the first wireless music system. The company launched the system, naming its Digital Music System, in 2005. It was the combination of smart speakers and a remote. People welcomed the system with open arms, and they loved it. The reviews for the system gave positive points to its design, reliability, and great sound.

It
is clear that MacFarlane thought ahead of time, and this way, he
created the systems capable of receiving the new upgrades. The same
year, Sonos launched the Digital Music System, it introduced a new
amplifier, i.e. ZP100 amplifier, for it. The company also announced
to make those music systems available for the U.K. citizens too.

With
the launch of the iPhone, in 2007, the company launched its app, that
enabled the iPhone to become the controller for its Digital Music
System. In 2011, the company launched another app for Android users.

In 2009, the company released its much cheaper, 400 dollars, PLAY:5, all-in-one smart speaker. The continuous updates and improvements in the music systems made the company one of the leaders in the market, and its products popular worldwide. In 2011, the company added Sirius XM and Spotify to its catalogue. In 2012, the company upgraded its speakers with Amazon Cloud Player compatibility, following a collaboration with Tencent, through which it added the QQ Music to its catalogue. Currently, the music systems from Sonos support Apple Music as well as music from other popular streaming services including Spotify.

Since
its inception, Sonos has been introducing the world with the
innovative music products and is the pioneer in the wireless music
streaming technology. The company and its story has been an
inspiration for every aspiring entrepreneur, which not only tells
them to be successful, but also tell them to prioritize quality for
long-term success.