Your Tech Story

software development

keka

Vijay Yalamanchili : The Founder of the Best Payroll and HR Software in India, ‘Keka’

Leave a Comment / Founder, India, Product, start-up, Story, Tech Story / By

We are often ambushed by many software companies in the market while searching for the best. Be it a tool for project management, your digital assistance, or an HR software, we often find ourselves in a huge dilemma. So, to reduce one of your conundrums, YourTechStory brings to you the flabbergasting story of Keka, the best HR software in India till date.

Vijay Yalamanchili, the founder of Keka, solely founded the company out of sheer disappointment and frustration from working with HR software not up to the mark. He found that the HR software available in the market have a very poor user interface, which leads to a substandard experience for both the HR and the employees. So, to contribute to the HR community of India, Yalamanchili built the software, Keka HR in 2015. Apart from HR software, Keka also has payroll software, applicant tracking software and much more.

Early Life and Career of Yalamanchili

Yalamanchili is mainly a product designer and architect by profession. He pursued his B.Tech in Electronics and Communication Engineering from JNTUH College of Engineering, followed by an MS from the University of Delaware.

Vijay Yalamanchili keka
Image Source: iamwire.com

After completing his MS, Yalamanchili started working with Microsoft in 2003 as a Software Development Engineer. He worked there only for three months.

In August 2006, he co-founded Fotolink Media, a visual image search platform used for product marketing by brands using mobile devices like mediums. It was one of the first mobile start-ups in India. He left the company after 4.5 years and founded Ramp India in 2006. The company was developed to provide solutions and build products for start-ups in India. After working in Ramp with a strong architectural team and delivering over 30+ products, Yalamanchili founded Technovert in July 2012. The zeal for excelling in the world of technology made Yalamanchili establish software solution companies one after the other. He co-founded Technovert with Sashi Pagadala. The company provides services in India, USA and Dallas.

By this time, Yalamanchili suffered enough with the HR software and founded Keka HR in 2015. It’s a Hyderabad based start-up which put a significant impact on the market when it got released, as it provided a better user experience to people.

Strategies to Outdo the Competitors

By the time Yalamanchili founded Keka, he was experienced enough to understand the major flaws in the other HR software. So, his main focus was on improving quality.

Yalamanchili’s first target was to make the user experience better because if the user experience degrades, after a point of time, it would ultimately ruin the brand name, which had already happened to all the other HR software out there.

Another major fault that Yalamanchili noticed in other HR software was the tracking of attendance. No existing software before Keka directly synced biometric devices to attendance log. Hence, it was very tiresome for the HRs to update it manually in the web browser. Keka got a very big bonus point by adding this feature. Though it took almost 1.5 years to build a software like this, it paid off well.

Keka also implemented well-designed security and privacy features that allowed the customer to get notified even if a Keka Customer representative is accessing their account. So, Keka itself also cannot sign in to customer’s account without their consent.

Instead of running behind more customers, Keka invested more time with its existing customers to improve their products until and unless it gave a smooth performance. It is very important to make the customers feel worthy and important because if they feel so, the scale will rise up automatically.

Success of Keka

It is nearly unbelievable that a company which acquired around 450 clients in less than a year is self-funded, given that Keka includes reputed clients like Godrej, Honda, Saavn and ClearTax. Keka is the recipient of the Hottest Start-up of Hyderabad Award and is in Top 3 in terms of bagging new customers with a comparatively smaller team with respect to its competitors.

Keka wanted to go old school, and hence, it tried becoming self-independent which turned out to be surprisingly successful. The company wanted to develop software with a touch of Indian style, and hence, they named it ‘Keka’ which means awesome in a native South Indian dialect. And, guess what? It just proved to be worthy of the name since the very first day.

blackmagic design logo

Blackmagic Design : Some Startups are Not to Make Money But to Change the World

Leave a Comment / Founder, Product, start-up, Story, Tech Story / By

There were times when production cost to create a TV program was way higher than it would earn at the end. This was because of the high price equipment that the film and TV series maker would pay for buying or renting them. At that time, buying these camera equipment used to cost over a million-dollar and renting them was not less than a thousand dollar per hour. But being an engineer himself, Grant Petty, founder of Blackmagic Design, knew that the cost the vendors are putting on these equipments are way higher than their actual cost. So he concluded that he needs to do something to change the way everything worked in the TV industry.

Early Life

Grant Petty is an engineer and entrepreneur from Australia, who initially worked in the TV industry as an engineer. As a kid, he lived in government quarters with his family. The financial condition of the family was not that good.

When he was in high school, he started working with a local TV studio, with the help of a grant his school had received from the government. At the studio, he got to operate two PCs at the same time, and hence, he got the opportunity to learn to code. He kept himself busy in learning the basics of programming, and eventually, grew immense interest in coding.

Grant Petty founder Blackmagic Design
Image Source: buildingaunicorn.com

In late 1991, Petty moved to Singapore to work at VHQ Singapore. It was the biggest firm that provided digital facility products to filmmaker and people from the TV industry. The equipment the company sold used to cost a fortune at times. After working for a while in the TV industry, he found out that technology in the industry was over-priced. The vendors were taking advantage of the fact that the creators are not the coders, and do not know much about the technology.

The Turning Point

In 1992, his roommate, Peter, bought a scanner for his Mac Duo Dock computer. The scanner came with an image editing software application named Adobe Photoshop, and that was a kind of turning point of Petty’s life. He was amazed to see the various useful tools that photoshop provided. The software was able to beat his company’s $70000 PaintBox.

Photoshop was for the design industry but was able to do much TV-related stuff as well. This led Petty to explore the software even deeper. He even bought other design software to learn more about the design industry. He pitched the idea of using the design software in place of film-making software. Nobody took an interest in his idea. He realised that there was no market for such software in Singapore, so he moved to Melbourne and started working with another company.

Petty decided to establish a new industry that would transfer the control into the hands of the creators. But deciding was not enough. To change the industry, he needed to produce the products himself, so that he could cut the production cost. So he along with his roommate Peter started working on a product. He now wanted to connect design with TV.

Founding Blackmagic Design

In 2001, Petty founded Blackmagic Designs and launched the first product, a capture card for macOS, named DeckLink in 2002. The card was first to offer uncompressed 10-bit video, and for its uniqueness, 163 units were sold in the very first month. He had started the production with his own money, so the sale of so many units helped him with further production. He even had to live on rice for a week as he was out of money and he had to pay for the supplies.

Soon, the company added support for Windows to the card, and also included colour correction features to it. It also included support for Adobe Premiere Pro and Microsoft DirectShow. This way, the product started becoming more popular.

By 2005, the company had launched other products as well. The main highlights of the new product series were the Multibridge family of PCIe bi-directional converters and the FrameLink family of DPX-based software. The next year, the company launched the Blackmagic On-Air television production software, which still is one of the world’s most advanced live production switcher control software. The ATEM Television Studio includes the support for both Mac or Windows.

The company announced its first Cinema Camera in 2012. With the passing time, the company also started to grow. At the time, Petty launched his company, only one or two high-end production studios were in Melbourne. With the growth of Blackmagic Design, 80 per cent of the production houses started using its products.

In 2018, Blackmagic Design joined its hands with Apple and created the Blackmagic eGPU. The next product that the company released with the partnership was the Blackmagic eGPU Pro. In the same year, Blackmagic and Netflix came into partnership.

The Company Today

Today, the company has established its offices in four different continents and has also acquired around six other companies, including Da Vinci Systems, Echolab, Teranex, Cintel, eyeon Software, and Fairlight. The company’s major products are Broadcast Hardware, Cinema Cameras, Production Camera and Editing Software, including Fusion, DaVinci Resolve, etc.

Petty, with his determination, finally, completed his mission, as he, with Blackmagic Design, cut down production hardware and software expenses for the TV industry by 50 per cent. Today, Blackmagic Design values more than $300 million.

Linus Torvalds : The Creator & the Principal Developer of the Linux Kernel

Founder, start-up, Story, Tech Story / By

Necessity is the key to invention, and the story of Linus Torvalds is the greatest proof to that. A student and an enthusiast programmer from Helsinki University started working on his own Operating System when he was unable to buy a basic UNIX system that costed around US$5,000 at that time. Although it was a modest effort of improving the small clone of UNIX, his creativity and curiosity led him to build a whole new and free OS software, Linux, which accidentally became an alternative to the Microsoft monopoly.

Early Life

Linus Torvalds was born on 28 December 1969 in Helsinki, Finland. His father Nils Torvalds and mother Anna Torvalds, both worked as journalists. His parents named him after the Nobel Prize-winning American chemist, Linus Pauling. Torvalds was 11 years old when he got familiar with computers and the BASIC programming language. This was the time when he grew an interest in computers and coding. Soon, he was able to write codes for his own assembler and editor, as Finland was not a place where software were easily available. Later, he also developed a few games, including the clone of Pac Man, naming it the Cool Man.

linus-torvalds
Image Source: zdnet.com

Torvalds joined the University of Helsinki in 1988, where he studied Computer Science as his majors. But within the first year of his college, he joined the Finnish Army Uusimaa brigade and completed the 11-month officer training program, as the Second Lieutenant, under the mandatory military service of Finland.

After completing the military training, Torvalds came back to his home town, to resume his college. While in college, he got introduced to Unix for the first time. At the same time, he also started studying a book named ‘Operating Systems: Design and Implementation’, written by the computer science professor Andrew Tanenbaum, which described the educational stripped-down version of Unix, ‘MINIX’.

Founding Linux

In 1991, he bought the Intel 80386-based clone of IBM PC, having a 33MHz Intel 386 processor and a huge 4MB of memory. The system came with the MS-DOS operating system, that according to Torvalds did not do justice with the 386 Intel Processor. As he was already working on UNIX in the college, he was not much comfortable with working on MS-DOS but getting a UNIX copy too expensive. This led him to the other alternative for the OS, and he ordered a copy of MINIX for his system.

MINIX was faster than MS-DOS but still had some flaws. So he decided to make some changes to MINIX in order to improve the OS. To work on the idea, even before receiving his MINIX copy, he went into the depth of Unix and studied books covering all the aspects of the development phase. He started with writing a small piece of code that could improve MINIX. This also became the M.Sc. thesis project for Torvalds, and he titled the project as ‘Linux: A Portable Operating System.’

On Aug. 25, he posted to the internet’s Minix newsgroup, saying, “Hello everybody out there using MINIX – I’m doing a (free) operating system (just a hobby, won’t be big and professional like GNU) for 386 (486) AT clones. I’d like any feedback on things people like/dislike in MINIX, as my OS resembles it somewhat.”

Eventually, with great hard work, Torvalds managed to release the first version of the OS, i.e. 1.0, on September 17, followed by the second version, i.e. 2.0, on October 5, in the same year. The second version OS was a text-based user interface and was officially named as Linux. Torvalds put the 0.2 version over FTP and used Stallman’s GNU General Public License version 2 (GPLv2) for his Linux kernel so that other developers could use it and modify it for further improvements.

Developers from across the world also became curious about Linux, started working on the same, resulting in rapid improvements to the platform. Even being a student at Helsinki University, Torvalds was doing really well. The college authorities appointed him as an instructor at the University, which helped him continue his development work for Linux.

By 1996, people started using Linux on their systems, and by 1997, Linux was installed on over three million computers. Organisations like NASA, Dell and IBM were also using Linux. At the same time, Red Hat started building software based on Linux, that boosted the popularity of Linux even more.

In 1999, when Red Hat went public, the company presented Torvalds with stock options in gratitude for his creation, making him an overnight millionaire. Also, when IBM started its research work on Linux in 2001, to support this free software, a few other companies also stepped in to do the same.

Today, Linux is serving those people, who need to use a computer, but cannot and does do not want to spend a huge amount on the other operating systems. According to Torvalds, he started working on Linux for fun, and it is also a fact that for almost a decade, he was working on it for free. Linux, certainly, is the result of his dedication and brilliance.

Personal Life

Torvalds is married to Tove Torvalds and has three daughters. In 2010, he obtained US citizenship. In 2000, he became interested in scuba diving and have received many certificates in the same. He also launched Subsurface, a software for logging and planning scuba dives, in 2011.

In 1998, Torvalds received an EFF Pioneer Award. He also shared the Takeda Award for Social/Economic Well-Being with Richard Stallman and Ken Sakamura. In August 2005, Torvalds received the Vollum Award from Reed College. He also received an honorary doctorate degree from Stockholm University.

Torvalds also founded the distributed version control system Git, in 2005. The system is widely used to track the changes in source code during software development.

Tom Preston-Werner : Co-founder of GitHub

Founder, start-up, Story, Tech Story / By

Almost every developer in the world has submitted at least one line of code or checked out for coding solutions on the social coding platform GitHub. GitHub is the largest online community of developers where they share programming code with other programmers to help them or seek help from them, to create better software. GitHub is among the fastest growing startups with having over 28 million users and 57 million repositories. It was founded by Tom Preston-Werner, a software developer, inventor and entrepreneur from America.

Early Life

Tom was born on 28 October 1979, in Dubuque, Iowa, US. He lost his father at an early age. His mother was a teacher and his step-father was an engineer. He did his schooling from Dubuque Senior High School and went to Harvey Mudd College in Claremont, California, to pursue his higher education. During his college, he realised that he is more interested in computer programming than the subjects he was pursuing at college. So after studying for two years in the college, he decided to drop out of the course and focus on learning programming languages.

Career

After leaving the college, Tom started with many small coding projects, one of which was based on flash replacement technique. At that time the websites had a limited set of fonts available for the users. His flash replacement project allowed the users to use any font on any website.

Tom Preston-Werner
Image Source: flickr.com

Later in 2004, he came with a new project named as Gravatar. The concept behind it was to maintain a single avatar for dozens of other services. The project was a success, but, without a business model, it was not paying the way it was supposed to. Finally, in 2007, a company named Automattic acquired Gravatar.

In 2005, Tom moved to San Francisco and started working with Powerset. Eventually, Microsoft acquired Powerset in 2008, and, offered Preston-Werner a $300,000 bonus and stock options in the company. But he had already started working on GitHub project, so he declined the offer to focus on it.

Founding GitHub

Tom was always in the favour of documenting the software codes so that other developers can easily understand how the codes exactly work. Being an active contributor to the open-source developer and hacker culture he came across with the idea of an open-source development community. Also, with the bad experience of the business with Gravatar, this time he was ready with a better business architecture for his new project. In 2008, he founded GitHub with his co-founders Chris Wanstrath, PJ Hyett and Scott Chacon. He had met Chris Wanstrath and PJ Hyett on one of the developer meet-up in San Francisco. GitHub was a commercial success and gained over 46,000 public repositories, in the initial year of its being online. Tom was appointed as the CEO of the company.

In 2014, Tom resigned from the company after he and his wife were accused of harassment by GitHub programmer Julie Ann Horvath.

After resigning from GitHub, Tom co-founded Chatterbug and Codestarter. Codestarter is a non-profit organization that donates computers to kid coders. He works as the advisor at Codestarter.

Personal Life

Preston-Werner is married to Theresa Preston-Werner, an anthropologist, known for her involvement in much historical research and social subjects.