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Apple Era Overtakes Samsung to Become Global Smartphone Leader of 2023

Apple Era Overtakes Samsung to Become Global Smartphone Leader of 2023

In a surprising turn of events, preliminary data reveals that Apple has seized the crown from Samsung, emerging as the world’s largest smartphone brand in 2023. This marks a significant shift in the dynamics of the fiercely competitive smartphone market, breaking Samsung’s annual streak as the market leader since 2010.

Understanding the Numbers

Apple Era Overtakes Samsung to Become Global Smartphone Leader of 2023

Image Source: euronews.com

According to the International Data Corporation (IDC), Apple secured a 20.1% market share in global smartphone shipments throughout 2023, surpassing Samsung’s 19.4%. What sets Apple apart is not only its ascendancy to the top position but also the remarkable positive growth it demonstrated amidst a challenging market.

Apple's Remarkable Growth

Within the triumvirate of smartphone giants — Apple, Samsung, and Xiaomi — Apple stands out as the lone contender to exhibit year-over-year shipment growth. Apple’s shipments rose from 226.3 million units to 234.6 million units in 2023, making it the only company in the top three to achieve this feat.

Nabila Popal, research director with IDC’s Worldwide Tracker team, highlights Apple’s dominance, stating, “Not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever.” This underscores the Cupertino-based company’s strategic prowess and adaptability in a dynamic market.

Factors Contributing to Samsung's Downfall

The decline of Samsung’s market leadership can be attributed to diversification within Android smartphone shipments. Competitors like Huawei, Honor, and OnePlus, offering compelling devices at lower price points, played a pivotal role in challenging Samsung’s position. The smartphone market experienced a 3.2% decline, shipping 1.17 billion units in 2023.

While the overall market faced a contraction, the second half of 2023 witnessed growth, hinting at a potential recovery in 2024. Strong performances from low-end Android players like Transsion and Xiaomi, particularly in emerging markets, contributed to this positive momentum.

Apple's Revenue Conundrum

Despite clinching the top spot in market share, Apple faced a revenue downturn throughout 2023. The iPhone 15 lineup, launched in September, couldn’t entirely offset the challenges, with the majority of the year being dominated by iPhone 14 sales. Apple’s ability to translate market share into sustainable revenue will be a key focus in navigating future quarters.

As Apple disrupts the established order, the smartphone arena witnesses a seismic shift in 2023. The interplay of market dynamics, product strategies, and competitive landscapes sets the stage for an intriguing 2024, where industry titans vie for supremacy in this ever-evolving market.

Oppo

OPPO – How the firm became a leading smartphone brand providing cut-edge technology at affordable rates?

When
do we ask anyone what is the inseparable part of your life, then what will be
the answer? Do you also think of a smartphone? Actually, it is expected to
answer by more than 95% of individuals. Starting from the morning alarm, taking
selfies to send good night texts; the smartphone is included in our daily
routine. Nowadays, it is also a good medium to earn bread and butter as well.
Yes, one can earn money through smartphones as it can do the tasks of a laptop.
As well, it is easy to take anywhere. Most of the influencers, TikTokers, and
those who use social media as an earning platform uses smartphones as well. So,
no doubt, a smartphone needs to be super advance for such people. Also,
selfiholics demand the best quality camera at an affordable price.

In
this case, OPPO is the best smartphone loved by many youngsters. It of course
provides a wide range of smartphones created using cut-edge technology. Apart
from that, it also has a variety of product ranges. Such as smartwatches,
amplifiers, headphones, and other smart devices. Other than that, the firm also
provides internet services and operating system for the users. Today, it has a
significant presence in over 40+ countries and has many customers in the
Asiatic region. To deliver cut edge technology, it has 6 research centers and 4
R&D centers located all across the world.

About
OPPO

OPPO
Image Source: youtube.com

It
is one of the leading brands known globally for its smart appliances.
Headquartered in Dongguan, Guangdong, the firm is popular as the chief
smartphone manufacturer in China. Registered in 2001, OPPO now has expanded all
over the world. In 2019, it was the top smartphone brand in China. On top of
that, it was also ranked as fifth in worldwide market share. Mainly recognized
for smartphones, OPPO also manufactures a wide range of smart devices. The
first mobile phone of the firm was launched in 2008. Since then, it is working
to deliver innovative technology with appealing satisfaction through its
devices. OPPO smartphones are popular among youngsters for the best camera,
super display, and supercharging.

History
and exploration

Back in 2001, the firm has registered as OPPO in China by founder Tony Chen. But it actually entered the market in 2004. In 16 years of journey, the firm has expanded all over the world. The firm has launched its smartphones in Thailand in 2010, marked the beginning of the global expansion. Chinese youngsters favored OPPO after it launched a face beautification feature in 2012.

Evolution didn’t stop here, in 2013, OPPO set the record after launching the smartphone with a rotating camera for the first time in the world. Last year, it launched 1st 5G phone of the firm in the European market. Today, it is a tough competitor to Xiaomi and Vivo. Tony Chen is the founder and present CEO at OPPO, who is responsible for limits the iPhone wave in China.

OPPO
as a sponsor and global partner

It
sponsored the Indian national cricket team in 2017. As well, it was the partner
in sponsorship to the French Open Tennis Tournament, 2019. Apart from being a
sponsoring partner of Wimbledon (5 Years), it also a smartphone partner for
League of Legends esports through 2024.

OPPO’s
smart devices

As
said earlier, it is well-known for smartphones, it is also providing a variety
of other smart appliances. The high-end headphones and amplifiers of the firm
also famous in the electronics market. Recently in 2020, the firm launched its
first smartwatch in China’s market.

OPPO
Reno4 Pro, OPPO Reno3 Pro, OPPO F17 Pro, OPPO F17, OPPO F15, OPPO A15s, and
OPPO A15 are some well-known smartphone models of the firm. As well, its OPPO
A12 is well known for storage capacity, and better performance. While OPPO A31
is one of the latest models launched recently. It also manufactures smart
accessories like OPPO Enco W51, W11, and Free.

Bottom
Line

Started
in 2001, the firm is based on a vision to make the world better through its
innovative approach in a sustainable manner. Presently, more than 20k employees
serving at OPPO, worldwide. The firm has marked the beginning in China with a
smartphone which was then included in the global smartphone industry.
Presently, it has acquired most of the users because of its high-tech
appliances that come at affordable prices.