Sega Corporation

Sega Corporation is a Japanese-Based Multinational Video Game and entertainment firm. It is headquartered in Shinagawa, Tokyo, and was founded in 1960. It has its other subdivisions overseas. One is established in Irvin, California, known as Sega of America. The other is Sega Europe, located in London. It is a subsidiary of Sega Group Corporation (Sega Sammy Holdings) which develops video game consoles. It has a division called Saga Games which develops arcade and home video games. They were different entities that merged in 2020. It has achieved a revenue of 247.7 billion Japanese Yen in 2020. They have about 3,000 employees working in the firm. Key people who contributed a lot to the corporation are Haruki Satomi (Chairman and CEO), Yukio Sugino (President and COO), Shigeru Yamashita (vice-chairman), Ian Curran (President, Sega of America), and Gary Dale (President, Sega Europe).

History

Sega Corporation was founded on 3 June 1960 by American Businessmen Martin Bromley and Richard Stewart as Nihon Goraku after it acquired the fortune of its predecessor, Service Games of Japan. After five years, its name was changed to Sega Enterprises, after the acquisition of a coin-operated game importer, Rosen Enterprises. The firm created its first-ever coin-operated game in 1966 which was called Periscope. But In 1969, it was sold to Gulf and Western Industries. In the early 1980s, it experienced a downturn and initiated the development of video game consoles such as SG-1000 and Master System, but there was great competition with companies like Nintendo Entertainment System in the market.

Subsidiaries

It has various subsidiaries.

• Amplitude Studios
• Atlus
• Creative Assembly
• Hardlight
• Ignited Artists
• Play Heart
• Relic Entertainment
• Sports Interactive
• Two Point Studios
• TMS Entertainment

Renowned Products

The firm has developed numerous multi-million-selling game franchises, which include Total War, Sonic the Hedgehog, and Yakuza Sonic. It has developed several long-running series such as Virtua Fighter and Initial D Arcade Stage. It is mainly renowned for its game consoles, creative approach, and innovative thinking.

Acquisition

In 2001, the firm stopped the production of game consoles and decided to become a third-party developer and publisher. In 2004, it was acquired by Sammy Corporation. After that, its profit started increasing and its name was changed to Sega Games Co., Ltd. The different domains like entertainment, arcade, and toy were divided into various companies which merged in 2020 as Saga Corporation.

Achievements

Sega Corporation is known as the world’s most abundant arcade game developer. It has more than 70 franchises, 500 + games, and 20 arcade system boards since 1981 and was recognized by Guinness World Records for the same. The Sega Genesis is one of the best consoles.

Founders – Martin Bromley, Richard Stewart

Martin Jerome Bromberg also known as Martin Jerome Bromley was born on 8 August 1919 and died on 7 September 2008 at the age of 89. He was a great entrepreneur and was one of the primary founders of Service games, a predecessor of Sega before its merger with Rosen Enterprises in 1965. He worked in coin-operated amusements with his father at Standard Games and also participated in World War II with his duty at a shipyard.

Richard Stewart was born on 5 January 1995 in Texas, United States, and died at the age of 74. He served as a key executive member of Sega and was a great American businessman.

CEO – Haruki Satomi

Haruki Satomi is the Chief Executive Officer of Sega Corporation born on 11 January 1979 in Tokyo, Japan. He has been a key executive member of Sega Sammy Holdings, Sega Networks, and Sega of Japan. He is a Japanese Businessman and holds a Bachelor’s degree in Arts.