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Google’s 2019 ‘Code Yellow’ Blurred Line Between Search, Ads

Google’s 2019 ‘Code Yellow’ Blurred Line Between Search, Ads

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Emails presented in the Justice Department’s historic antitrust hearing in opposition to the search engine giant revealed that in February 2019, the previous head of search at Alphabet Inc.’s child firm Google complained to coworkers that his team was getting excessively involved with advertising for the beneficial aspects of the product and company.

Google’s 2019 ‘Code Yellow’ Blurred Line Between Search, Ads

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To allow its engineers to develop on Google’s search engine without being constrained by the team whose aim is to maximise advertising income, Google keeps a firewall across its search and ad teams. However, in February 2019, when evidence from the antitrust trial was made public on Tuesday, Google secretly issued a “Code Yellow” due to worries that the business could miss its quarterly targets for search revenue.

Documents state that during the seven-week crisis, engineers from Google’s search as well as Chrome browser divisions were transferred to investigate the reason behind the slowdown in user inquiries.

Justice Division Ben Gomes, a previously employed Google employee, was contacted by the firm to defend itself and demonstrate the progress it has achieved in search, especially in the mobile space. On interrogation, however, attorney David Dahlquist of the Justice Department brought to light the conflicts that existed between Gomes’ search department and its marketing competitors.

The goal of the interrogation was to disprove Google’s claims that its search team only concentrates on enhancing user experience and is occasionally drawn into the advertising space, where the Department of Justice claims Google has been able to hike prices without facing opposition.

In its eighth week of trial, the fundamental question is whether Google used billions of dollars to suppress competition and retain its monopoly over internet search, in violation of the law.

Also Read: Keep Your Windows Drivers Up-to-Date: How to Check, Install, Update, and Uninstall Drivers on Windows

Google Chief Executive Officer Pichai refutes the Department of Justice's Claims of Evidence Erasure.

Google refuted the notion that the firm’s advertising revenue targets had an impact on results from searches and innovation in a statement.

“The organic results you see in search are not affected by our ads systems or by the ads we show for a query,” said Peter Schottenfels, a Google spokesperson.

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Google claims that its improved offering has allowed them to grab almost 90 percent of the search engine market, and that the general public has benefited from its innovations in internet search. However, emails shown in court on Tuesday indicated that several important members of the search team at the business expressed worry about Google prioritising revenue above innovation.

Google

Google will blur explicit images in search by default

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In the following months, Search engine giant, Google, will introduce a brand new SafeSearch blurring functionality available by default to all consumers.

The filter is designed to safeguard individuals as well as their households from accidentally having to experience explicit images and videos on Search. The search engine giant says it’s launching the function on 7 February to commemorate Safer Internet Day.

Google
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A new setting, rolling out “in the coming months,” “will blur explicit imagery if it appears in Search results when SafeSearch filtering isn’t turned on,” writes Google’s Jen Fitzpatrick, senior vice president of Core Systems & Experiences. “This setting will be the new default for people who don’t already have the SafeSearch filter turned on, with the option to adjust settings at any time.”

Source: arstechnica.com

The option will shortly become the latest default for users who are not yet using the SafeSearch filter enabled. As a result, if explicit imagery shows up on results pages, Google will distort it.

Also Read: Google announces Bard A.I. in response to ChatGPT

Explicit sexual content such as violence, pornography, and gore are examples of explicit results. Google mentions that users can change the configuration at any moment. Previous to this development, the filter had already been enabled by default for registered members under the age of 18.

When the setting would become the default, Google would then inform you that SafeSearch blurring has been enabled. If users get brought near a graphic image, users can view it by simply clicking the “view image” button.

Alternatively, you can change the filter as well as turn it off entirely by selecting the “manage setting” toggle. Users can, for instance, choose the “filter” option to assist in filtering explicit pictures, text, & links.

Alternatively, you can select “off,” which also means you’ll see all useful results for your request, regardless of whether they’re explicit.

Also Read: Can ChatGPT assist Microsoft in dethroning Google Search?

It is important to note that SafeSearch just works on results from Google searches and will not restrict explicit content found on other browsers or webpages that you visit directly. Google as well observes that, even though SafeSearch isn’t perfect, it does help extract explicit material in Google’s search results for all of your inquiries, including pictures, videos, as well as websites.

Convera Corporation

Convera Corporation – Result Of A Merger That Took Place Between Two Companies.

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We are already familiar with the famous Google and Bing search engines, and we know how amazingly those search engines have changed our lives. From finding out a good institution for studies to finding a chocolate cake recipe in seconds, everything is so easy because of them. Apart from Google and Bing, there are many more that have been consumers’ favourites for a long time, whether it is Baidu, Yahoo, or DuckDuckGo. But there are some other search engines as well that have been designed to serve a particular purpose. There are companies like Convera Corporation, making such dedicated software products for their clients. Convera Corporation is mainly known for its flagship product, RetrievalWar, which is widely used by Microsoft even after its retirement in 2007.

About Convera Corporation

Convera is a twenty years old technology company, mainly known for its corporate search engine development. The company though is today a part of Firstlight ERA and operates as NTENT today, it has made its name solely through its flagship product RetrievalWare, which the company launched as Convera.
Convera was founded in 2000, with its headquarters established in Vienna, VA, United States. The company was already a result of the merger of Intel’s Interactive Services division and Excalibur Technologies Corporation, and later, it again merged with Firstlight ERA in 2010 to form NTENT. As Convera, the company’s annual revenue for FY2009 was estimated to be 1.3 million USD, and as NTENT, the company is doing equally well.

Convera Corporation
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Founding the Company

Convera Corporation was the result of a merger that took place between Intel’s Interactive Services division and Excalibur Technologies Corporation in the year 2000. The latter has been in the search engine industry for a longer time, and this experience was put to good use for Convera Corporation. On the other hand, Intel’s Interactive division’s expertise was also a boon for the company. Convera bagged Intel’s contract with the National Baseball Association for the distribution of the NBA content in the first year of its inception.
In the year 2002, Convera acquired Semantix Inc. that specialized in cross-lingual processing as well as computational linguistics technology, helping the company add more features to its products. The company had started to offer SaasS vertical search services, and its RetrievalWare became the favourite of governments of the UK, the US, Canada, and a few more countries. In fact, Microsoft still uses the same software to date.
Also, Convera’s vertical search service had attracted customers like John Wiley & Sons., Centaur Media, Incisive Media, etc. In February 2010, Convera merged with Firstlight ERA and formed NTENT, a company that still offers the web-scale semantic search for vertical applications, as Convera Corporation did as an independent company. NTENT’s headquarters is based in New York City, New York, United States, and Pat Condo is the CEO of the company, who also led Excalibur Technologies (one of the merging companies to form Convera) and Convera as the CEO.

The CEO at Convera Corporation

Patrick C. Condo was the CEO and President of Convera Corporation. In the 80s, Condo served Digital Equipment Corporation (DEC), a company that distributed Excalibur Technologies’ products. Excalibur was one the companies that merged to form Convera. In the early 90s, Condo joined Excalibur, and in five years, he became the CEO and President of Excalibur. While developing a SaaS search platform in partnership with Intel, in 2000, Excalibur and Intel’s interactive media division had a merger and Condo became the CEO of the newly formed Convera Corporation. After ten years in the business, Convera then merged with NTENT, and Condo held the CEO position at NTENT as well.

apple

Apple reportedly ‘Setting Up’ efforts to build a Google Search alternative

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With the recent launch of iOS14 and iPadOS14, users have noticed that the queries show search results without Google Search. This is an indication that Apple is trying to build its search engine and has no further plan to use Google Search as the default search engine. Since the user queries can be answered without the support of Google, it can be said that Apple is making a pretty fast and impressive development on the way to its own search engine. This Cupertino Company with efficient search capabilities in iOS14 and iPadOS14 has proved that it will be soon ready to challenge Google’s search engine and replace it for once and all.

If we go a little backward in time we can connect the dots as Apple earlier this year posted job openings for search engineers. So, Tim Cook was determined for a long time to create the company’s default search engine followed by incorporating it in the latest version of iOS, that is, iOS14. Now, when users type a query on the home screen it displays a direct link to the websites without opening in Google Search.

Why is Apple creating a new search engine?

Recently, the relationship between Apple and Google has gone sore thus bringing the two under antitrust scrutiny. The US antitrust authorities have threatened the payment made to Apple by Google for securing the position of default search engine on iPhones and iPads. The web search capability of Apple’s smartphones always plays a major role in deciding the overall in-house development of the company. So, if they can successfully make an alternative search engine, it will increase the value of the company and make it independent of Google Search. According to some industry experts, Apple is creating its search engine mainly to attack Google. The former has not made any major official announcement regarding the search engine but where there is smoke there is fire.

Strategies and plot twists

In 2018, Apple hired John Giannandrea, Google’s head of search to improve the existing AI capabilities of the company and to boost the performance of Siri, the virtual assistant. John came with eight years of experience in working with the Google search engine. John’s hiring along with the recent opening for search engineers will create a very strong team for the development of an alternative search engine. So, if the relationship between Google and Apple comes to an end in terms of the Google search engine, Apple will not face any adverse situation.

Apple

After the case launched by the US Department of Justice last week, Bill Coughran, Google’s former engineering chief, said that Apple already has a credible team if they want to go for developing a more general search engine. Many search marketing experts also noticed that the activity of Applebot has increased ridiculously in recent weeks. Applebot is iPhone’s web crawler and the increased rate of crawling means that it is trying to gather more information from the internet. In the new iOS14, Apple’s home screen shows a list of search suggestions generated by Apple’s search engine and not Google. The search result is based on AI thus showing results according to the common queries.

Will apple become a strong competition? 

Standing up to Google as a strong rival could take years, but currently, Apple has shown excellent developments with the alternative search engine. Apple has both a good team of engineers and capital to sign up for a long-term investment. Since the beginning, Apple has focused more on developing every bit of its product in-house starting from the smartphones to the watches. It wants to create a very strong integration between the hardware and the software components. But, for a long time, Apple was stuck with Google’s search engine. Though Apple still has the option to choose between keeping Google Search as the default search engine or become its rival, the stakes are high for the latter option.

Sridhar Ramaswamy, Google’s former head of advertising, said that to build a search engine it should have 20bn-50bn pages in its active index. Along with this, the system has to rank the pages within milliseconds when the user runs a query. It will be extremely difficult for Apple to create a search engine as big as Google but it is not impossible.

Search Engine Land, Success Story Of A Publication Company Pioneering In The World Of Search Marketing

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The most used and the most popular search engines that have been dominating the market since the arrival of the internet are namely Yahoo! and Google. And even before Google was launched in the market, it was Yahoo! that ruled in the web search engine. But, with time many search engines came up, few of them dissolved while the rest of them are just trying hard to exist on the web. So, a lot of confusion arises regarding search engines and search marketing. To eradicate this problem from the domain of search engine, SEO and SEM permanently especially for the people who are aspiring content creators, Danny Sullivan along with Chris Sherman founded Search Engine Land in 2006.

Search Engine Land is basically a publication that has got every news, information and trendy topic related to the search engine on the website. It is a very popular platform used by content creators, search marketers and consumers from different fields as well.

Danny Sullivan

Born in 1965, Sullivan was brought up in California. He pursued his Bachelor’s degree from the University of California and started working as a reporter at the Los Angeles Times and The Orange County Register. Sullivan was intrigued by the internet and left the job as the reporter in 1995. He wanted to delve deeper into the world of search engines and hence started doing research about these engines and posted guidelines on the web which was popular as A Webmaster’s Guide to Search Engine. In 1996 he became Editor-in-Chief of Search Engine Watch.

Sullivan’s guide continued for years and he finally co-founded Search Engine Land in 2006. The parent company of Search Engine Land was Third Door Media and Sullivan served as the Chief Content Officer of the company from 2006 to 2017. Sullivan, after founding Search Engine Land was named as one of the 50 marketing influencers in 2015. After he retired from the company, Sullivan announced that he will be joining Google as an Advisor.

Chris Sherman

Sherman went to the University of California, San Diego and pursued his Bachelor’s degree in visual arts followed by acquiring a degree in Interactive Educational Technology from Stanford University. In 1988, Sherman was named the Vice President, Technology of Leadership Studies International followed by becoming the Executive Editor of SearchEngineWatch.com. In November 2006, Sherman joined Third Door Media and in the next year, he became the Founding Editor of Search Engine Land.

Founding Search Engine Land

How many of you are confused between Search Engine Land and Search Engine Watch? Search Engine Land is under the company Third Door Media which was founded by Sullivan in 2006 as a digital agency to provide services in the area of marketing technologies, SEO, SMX, and related services. On the other hand, Search Engine Watch is the company that both Sullivan and Sherman worked for co-founding Search Engine Land. Search Engine Land was launched as the product of the company, Third Media Door in the same year when it was founded.

When Sullivan become a newspaper journalist and started off his career in 1995, the Internet just started gaining popularity. So, with people around him who wanted to advertise their websites through search engines barely had any idea about how they are ranked in a search engine at all or how they can improve their rank. This motivated Sullivan to do research about it, publish on the internet about search engine guideless which ultimately led to founding his own company after a decade.

The popularity of Search Engine Land

With the arrival of this new era of digital marketing, every start-up or freelancer or the content creators needs to understand the importance of SEO and SEM. Sullivan, in one of his interviews, said that he since day 1 has preferred to emphasize SEO and its importance though there were much negative feedbacks initially. But, with the site providing ample news, suggestions, updates, and guides about SEO, SEM and more, the company is leading in the publication world for technology. It covers every aspect of the search marketing industry that one user can probably lookup for on the internet and the company also conducts events and conferences around the world.

Currently, the company is having around ten team members with its headquarters based on New England. The estimated annual revenue of the company is $4.4 million and to date there hasn’t been any funding round for Search Engine Land. The website tracks more than 1 million monthly visitors and it is ranked 52,645 among all the global websites.

duckduckgo

DuckDuckGo : A Search Engine Protecting the Searchers’ Privacy

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After the internet has brought a mammoth size wave of revolution in this modern era, Google has become the most popular search engine since then. Many people also use Yahoo! but the popularity of Google among the population is unparallel. According to the statistics of 2017, only 46.8% of the world population had access to the internet and among this crowd raised 3.5 billion searches every day. It is pretty impressive, right? With the amount of response to the Google search engine, it ensures no competitors at least shortly. But, in 2008 a search engine called DuckDuckGo was launched by an MIT graduate, Gabriel Weinberg. In the past eleven years, the company has made impressive progress, and someday, it might give a toe-to-toe competition to the world’s most popular and dominating search engine.

Weinberg’s first step into his career life was with a different start-up and eventually, through thick, and then, his professional life started shining like a dazzling start in the entrepreneurial galaxy.

About Gabriel Weinberg

Weinberg went to Massachusetts Institute of Technology for both his bachelor’s and master’s degree. He acquired his bachelor’s degree in physics and graduated in 2001, followed by completing his post-graduation in 2005.

gabriel weinberg founder DuckDuckGo
Image Source: techspot.com

Apart from founding DuckDuckGo, Weinberg also served as a co-author at Traction for five years, and he is currently a co-author at Super Thinking. Weinberg is the present CEO of DuckDuckGo, but before founding this company, the journey wasn’t a bed of roses for him.

Facing the Failure

Right after acquiring his bachelor’s degree, Weinberg launched a company called Learnection. It was a software company that was built to enhance social networking and increase the interaction of parents with students and school as well. He invested all the money he raised from his family and friends and ended up nowhere. He realized that he made two major mistakes, one he hired his friends who weren’t suitable for the job and underpaid them, and second, that he worked day and night on a project that had zero market demand.

In the following years, he worked on another four to six start-ups, and among them, NamesDatabase was a success, and the main reason behind it was creating a demand for it even before launching the product. Weinberg later sold the company to classmates.com for $10million in 2006.

The Idea of DuckDuckGo

The most fascinating quality of Weinberg is that he did a lot of experimenting irrespective of the success of his products. One day, Weinberg found more than 10,000 searches a day for the pages, he created while trying things out. He completely forgot about these websites and noticed that though he wasn’t up to something solid, an audience has already been created.

He was intrigued by the number of searches per day, especially on something which had zero product development. So, Weinberg wanted to come up with something where he will dedicate most of his time to driving traffic and increasing users, and hence, searches and very little to the product development.

So, on 25th September 2008, Weinberg launched DuckDuckGo without any intentions to give competition to Google. He founded the platform only because he thought the users would like it better!

Success of DuckDuckGo

The company was founded in Valley Forge, Pennsylvania, and it was self-funded by Weinberg at the beginning. Since Weinberg didn’t create DuckDuckGo, thinking he would do business at least for some decades, but just as a modified version of Google search engine with features that would attract more users. The best part of the business didn’t arrive in the first couple of years, as he got involved more with his family and giving little time to his newly launched product.

But, Weinberg realized DuckDuckGo kicked off the ground quite hard, and it is having a vast potential to grow. He started focusing on the work, and at the end of 2011, the company raised $3 million from Union Square Ventures. The next year, the company recorded 1.5 million searches per day, and the number of visits per day escalated from 39,000 in 2010 to more or less 1,400,000 in 2012.

In 2014, Mozilla added this search engine to Firefox 33.1, and in July 2016, the company started a joint venture with Yahoo! Recently, Google has announced that DuckDuckGo has been added to its search engine in Chrome 73.

Strategies

Since Weinberg’s primary focus was on the interest of the people, and on how to attract more users, he made privacy modifications in DuckDuckGo. Unlike Google, DuckDuckGo avoids the feature of the filter bubble and doesn’t track the search history of the user. This is a very advantageous feature of DuckDuckGo that helped it drive the traffic because once the public feels secure success is bound to happen.