Priceline

According to reports, Google is bringing its own AI engine to Priceline, an online travel firm, to assist users book trips using a chatbot.

According to Google and Priceline, the new feature, which will include a more advanced chatbot, could go available as early as this summer. Now that Priceline has access to Google’s generative AI, the platform can more effectively extract data from various sources, like hotels.

The customer can then be presented with that data in a way that makes it seem as though a human wrote it, as Google’s Bard is known for doing.

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The chatbot would act as “a personal concierge” for users, said Martin Brodbeck, Priceline’s chief technology officer, to Reuters. Brodbeck stated, “You can easily find out that in Bryant Park there’s a Christmas market that runs from early November all the way through the beginning of January when you’re actually booking your hotel.”

The digital infrastructure of Priceline will also receive support from Google on the backend. The hundreds of software professionals who work at Priceline are apparently going to use artificial intelligence to generate code. Additionally, Google’s search engine will be integrated into the company intranet, and its AI will help sell popular spots to consumers.

When combined with excellent generative-AI content, Brodbeck told Reuters, “You could have it create images like a lovely beach.”

Google has long been the distant No. 3 provider of cloud services like data storage, so using AI to attract customers could help it catch up to rivals Amazon and Microsoft. The adoption of cutting-edge technology on Priceline’s website would give it an advantage over other travel-related marketplaces, some of which are looking into how customers will respond to AI.

Expedia Group, a competitor company, claimed that a smartphone app will use ChatGPT to power conversations. According to Rathi Murthy, its chief technology officer, this provides travelers with “inspiration on places to go” and booking possibilities.

Expedia Group, a competitor, said that ChatGPT would be used to facilitate conversations on its mobile app. According to its chief technology officer Rathi Murthy, this is providing travelers with “inspiration on where to go” and booking options.

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Google has historically been a rival to Priceline, despite the fact that Brodbeck said its cloud computing skills were the catalyst for the collaboration. According to Thomas Kurian, CEO of Google Cloud, the capacity to create applications on top of generative artificial intelligence has recently attracted business.

According to Kurian, who was referring to the amazing prehistoric period when a vast variety of new species evolved, “There is kind of a Cambrian moment happening now where there is an explosion of this technology.”