How has tech helped Physics Wallah become a unicorn startup?
Physics Wallah is a well-known ed-tech startup that offers online courses for students preparing for engineering and medical entrance exams in India.
Alakh Pandey, the company’s founder and a physics instructor, founded Physics Wallah in 2016 with the goal of ensuring that everyone can access high-quality education, regardless of where they live or their financial status. Physics Wallah has become a unicorn ed-tech firm thanks in large part to technology.
With an initial expenditure of roughly Rs 30,000, PhysicsWallah began as a YouTube channel in 2016. Alakh got to work creating videos with a camera phone, tripod, whiteboard, and a few books. He began by giving lectures on physics and chemistry topics.
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He understood, however, that he would not be able to offer an extensive syllabus for competitive examinations, assign homework, and administer assessments on his own. Despite these issues, he decided to build an app that would offer a comprehensive curriculum for the JEE/NEET exams in 2017 after his channel reached 50,000 followers.
Lakshya (physics for JEE), PW’s inaugural course, received a resoundingly positive response from students all over India when it was made available for the low price of just Rs 999. For the six-month course, about 70,000 people signed up, contributing significantly to PW’s enormous financial success.
The PW app saw 2.1 million downloads in 2021. The tech business now manages 20 offline PW Pathshala centres known as PW Pathshala in 18 cities in addition to YouTube and the app. With a roughly Rs 2 crore initial investment, this arm was launched in October 2021.
The cost of these centres’ one-year JEE or NEET courses ranges from Rs 30,000 to Rs 35,000. They currently employ 400 people across all of their centres, and 6,500 students attended during the most recent academic year.
Physics Wallah can now provide online classes thanks to technology, which has increased its customer base. Without having to travel great distances to attend physical lessons, students from every corner of India are able to access the courses from the convenience of their homes.
Technology is used by Physics Wallah to provide interactive educational experiences like movies, animations, simulations, and quizzes. With the aid of this strategy, students are better able to comprehend difficult ideas and interact with the subject matter more deeply.
Physics Wallah can tailor students’ educational experiences by using technology. The business monitors student performance and offers personalised comments and suggestions for development.
The web platform used by Physics Wallah enables the business to expand quickly. Without spending money on new facilities or hiring more employees, the company may offer new courses and reach more students.
To reach a larger audience and establish a strong brand, Physics Wallah has made use of social media sites like YouTube, Instagram, and Facebook. Alakh Pandey, the company’s founder, has established a strong social media following that has aided Physics Wallah in growing its user base.
In conclusion, technology has been a key factor in Physics Wallah’s success as an ed-tech firm. It has made it possible for the business to extend its operations, offer online courses, deliver interactive and personalised learning experiences, and promote to a larger audience through social media.
I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.