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Netflix to charge $6.99 a month for ‘Basic With Ads’ Plan

Beginning in November, the American streaming provider Netflix will launch a new, inexpensive tier subscription “basic with ads” that is supported by advertisements.

basic with ads
Image Source: financialexpress.com

In twelve nations, Netflix will launch a subscription model in November that is subsidized by advertisements as the company attempts to increase sales and subscriber numbers. The subscription, dubbed “basic with ads,” will cost $6.99 in the US, $3 cheaper than the country’s basic option without advertisements.

Netflix battled user churn after suffering the largest-ever quarterly decline in subscribers recently in June. This new model will soon launch in Brazil, Australia, Britain, Britain, Canada, Japan, Germany, Italy, South Korea, Mexico, France, and the United States. This ad-supported subscription is a first for Netflix. This move is a significant change for a company that pioneered the concept of ad-free membership-based streaming.

Users of Netflix’s “Basic with ads” tier won’t be able to download films and television shows, and there will often be four or five minutes of adverts every hour. Due to licensing limitations, a few TV shows and films will initially be inaccessible.

Before and throughout Netflix’s content, there will be 15-30 second advertisements. Firms will be able to stop adverts from showing up on content they consider objectionable or nasty. Nielsen, a rating business, will start using its Digital Ad Ratings in the United States in 2023 to assist marketers in understanding its reach.

When Disney+’s ad tier debuts in December, it will cost $7.99 per month, while Hulu will cost $7.99. Netflix is less expensive at $6.99 per month. The monthly cost of HBO Max with advertisements is $9.99.

Netflix has set the price of the service such that any customers who convert from the ad-free standard plan to the ad-supported plan will have a “neutral to positive” impact on the business’s income. This indicates Netflix will earn at least $3 in advertising income per customer each month.

Instead of 1080p, the resolution of Netflix’s normal plan, which costs $15.49 per month, the video resolution for the ad-tier plan will be 720p. The company’s entry-level plan, which features 720p resolution but no advertising, costs $9.99 per month.

Netflix referred to the new tier as “pro-consumer” during a press conference where it unveiled it. It also revealed that its inner content tagging specialists were charged with locating natural breakpoints in numerous series and movies to insert adverts in.

As reported by The Verge, Netflix’s ad tier is a reaction to an unexpected slump for the streaming service, which earlier this year lost over a million users in the United States and Canada. The company also saw a decline in its stock price as a result of investor doubts that its phase of significant growth has come to an end.

Although the company has stated that it aims to roll out the new ad tier in more countries over time, India is not among the 12 countries wherein Netflix is first introducing the ad-supported plan. Given the price-sensitive character of the Indian market, it is important to note that Netflix offers some of the most affordable subscription plans when compared to its offerings in other regions.

Netflix plans in India start at Rs 149, or roughly $2 per month for phone devices only. The cheapest Netflix subscription in India starts at Rs 199 per month, which translates to about $2.6 per month for other devices such as smart televisions. The “regular” version of the streaming service costs Rs 499 per month in India, offers high-definition content streaming across two devices, and is ad-free.

Airtel

Airtel launches Xstream new broadband plans with high-speed internet

With almost no physical interaction after the outburst of the novel coronavirus in March 2020, the demand for better network connectivity has increased. From attending virtual online classes to attending business meetings, from chatting with distant family members to binge-watching in Netflix, the data usage per person has escalated rapidly. The demand for online video gaming, online education websites, etc has also increased.

With stuck in our own houses, it’s time we unleash the power of a truly digital era. So, this is a golden opportunity for large network companies to keep the existing customers and attract new customers by providing some lucrative deals.

Airtel providing unlimited data

Amidst the pandemic, every working family and student needs better network connectivity with high-speed internet and unlimited data. So, yesterday Bharti Airtel announced a series of new Airtel Xstream Bundle that will provide speed up to 1Gbps. On top of that, every plan with come with unlimited data and Airtel Xstream Android 4K TV Box.

The new normal since the pandemic started has opened the huge business potential for network companies. So, it is their responsibility to provide us with pocket-friendly packages and a better experience. Airtel is offering these packages from 7th September and once you subscribe for one of these you get access to all the OTT content. You can also attend online classes/ meetings and stream content of your own. The new Airtel Xstream Bundle looks like a wholesome package at an affordable price.

All the new broadband plans

After the new plans have been launched, all the plans now will include the Airtel Xstream box worth Rs 3,999. This eliminates the idea of having multiple smart entertaining devices in one house and this covers all your needs. This Android 4K TV Box runs in Android 9.0 OS and includes a remote that supports Google Assistant voice search. You can also have access to the apps available in the Play Store and enjoy online gaming.

Airtel Xstream
Image Source: airtel.in

The plans of Rs 499 (40 Mbps) and Rs 799 (100 Mbps) provides the Android 4K TV Box, 550 TV Channels, more than 10,000 movies, and TV series from 7 OTT apps and 5 studios. And, the next three plans of Rs 999 (200 Mbps), Rs 1,499 (300 Mbps), and Rs 3,999 (1Gbps) are provided with an additional subscription to Disney+Hotstar, Amazon Prime Video, and ZEE5.

Xstream Fiber vs. Jiofiber

Apart from Airtel Xstream Bundle, we also have Jiofiber service which is also very popular among us. It was only a few days ago that Reliance Jio announced the new pricing of the broadband services (JioFiber). So, after Airtel launching this exclusive new package with both high-speed connectivity and unlimited data, it is going to give a tough competition to Jio.

Jio announced the new pricing plans earlier this week with the same two goals that are, giving unlimited data to its customer with high speed. Keeping the pricing strategy at mind Jio announced about four packages, all of them with unlimited data. The package of Rs 399 and Rs 699 offers unlimited data usage with 30Mbps and 100 Mbps speed respectively. And, the other two packages of Rs 999 and Rs 1,499 includes the 4K Set Top Box and OTT apps like Netflix, Amazon Prime Video, Sony LIV, etc. The company also claimed that in these packages the download speed will be the same as the upload speed. On top of that, Jio has announced a no-condition 30 days trial that will provide 150Mbps unlimited data, 4K set-top box, top ten paid OTT apps, and free calls.

Now, it is for you to decide which the best plan is for you and your family. Both companies are providing unlimited data so that solves half our problem. Rest depends on your usage activity and the purpose.

What Airtel is saying? 

Director-Homes of Bharti Airtel, Sunil Taldar said that with every passing day people are investing more time on the internet. Educational, professional, and entertainment are the three most important reasons why data usage is increasing rapidly. And, entertainment is the sector with vast opportunity as people look for a source that can provide them with the best entertainment at an affordable rate. So, Airtel is trying to make more such plans that will drive the audience towards it.