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From Dominance to Decline: The Nokia Story

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Nokia’s journey from industry dominance to its decline is one of the most fascinating stories in the history of technology. Nokia was once the global leader in mobile phone manufacturing becoming synonymous with innovation and quality. Nokia phones were known for their durability and ease of use, making them the preferred devices for many worldwide. However, the company’s failure to adapt to the rapid rise of smartphones, combined with strategic missteps and a slow response to changing customer demands, led to its dramatic fall. From its initial success as a telecommunication giant to its eventual sale to Microsoft and subsequent brand revival, the rise and fall of Nokia offers important lessons about the importance of adaptability, software ecosystems, and the shifting nature of technological leadership.
Nokia didn’t start as a tech company, it was established in 1865 in Finland, where it began as a pulp mill for paper manufacturing. Over the years it diversified into the rubber, cables, and electronics industries. Nokia eventually entered the telecommunication industry in the 1980s, initially making equipment for phone networks. In the 1990s, Nokia capitalized on the surge of mobile phones, they were one of the first companies to develop mobile phones that were compact, durable, and affordable. Nokia had developed an operating system called Symbian OS which powered Nokia’s phones for many years, becoming one of the most successful smartphone platforms of the early 2000s. By the early 2000s, Nokia had a firm grip on the mobile phone market controlling more than 40 percent of the global market share, with its bestselling cell phones, the Nokia 1100 and the Nokia 1110, released in 2002 and 2005, respectively.
Nokia Phones

Apple’s 2007 launch of the iPhone marked a turning point in the industry. Mobile phones began evolving into smartphones, with devices running advanced applications, connecting to the internet, and providing more sophisticated user experiences. While Nokia had its Symbian OS, it was increasingly seen as outdated compared to Apple’s IOS and Google’s Android, as it was more complex and less user-friendly.

Nokia’s leadership had failed to recognize the significance of the touch screen and the app ecosystem, as Apple and Android continued to gain market share, Nokia instead of adapting doubled down on Symbian, which was increasingly irrelevant in the face of the new operating systems. By 2011, Nokia’s market share in the smartphone market had slipped significantly.

In 2011, Nokia announced that it had partnered with Microsoft to use its Windows Phone operating system in its smartphones, abandoning Symbian. This turned out to be a disastrous move as Windows Phone failed to get traction in the market. By 2012, Nokia’s share of the global smartphone market had plummeted. In September 2013, Microsoft purchased Nokia’s mobile phone business for $7.2 billion, marking the end of Nokia as an independent phone maker. The acquisition was an attempt by Microsoft to bolster its position in the smartphone market and compete with Android and iOS. However, the deal did not result in significant improvements in the market performance of Windows Phone, and by 2014, Microsoft had largely abandoned its Nokia-based mobile division, ending the brand’s presence in smartphones.

Conclusion.

The rise and fall of Nokia is a powerful reminder of how even the most dominant companies can falter when they fail to adapt to technological shifts and changing consumer preferences. Despite its early leadership in mobile phones and innovative products, Nokia’s inability to transition from feature phones to smartphones, and its slow response to the touchscreen revolution, ultimately led to its decline. Strategic missteps, such as the ill-fated partnership with Microsoft and reliance on outdated software, further sealed its fate. However, Nokia’s story is not one of complete failure—it has successfully reinvented itself as a leader in telecommunications infrastructure, focusing on 5G technology and network services. In the end, Nokia’s journey underscores the need for constant innovation, agility, and foresight in an ever-evolving tech landscape.

Nokia Plans to Cut 14,000 Jobs in Overhaul to Shave Costs

Nokia Plans to Cut 14,000 Jobs in Overhaul to Shave Costs

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As a result of a lack of funds to invest in fifth-generation cellular facilities, Nokia Oyj expects to eliminate up to 14,000 positions, or 16 percent of its staff.  The decision is anticipated to result in savings of up to 400 million euros approximately $421 million, in 2019 and another 300 million euros in 2025, according to a statement released on Thursday by the mobile network provider located in Espoo, Finland.

Nokia Plans to Cut 14,000 Jobs in Overhaul to Shave Costs
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Manufacturers of 5G technology are having trouble as their United States and EU clients reduce capital expenditures after expanding their networks. The significant job losses followed the announcement by Nokia of weaker-than-anticipated profitability and a worse-than-anticipated decline in the marketplace for mobile networks.  

“Operators have found it challenging to monetize their 5G investments,” Chief Executive Officer Pekka Lundmark said in an interview after the earnings. “It will come, but it seems to be taking longer than originally thought.”

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This week, Ericsson AB, a Swedish competitor, also provided a depressing prediction, stating that the market downturn will continue into the fourth quarter and possibly beyond.

According to Lundmark, market expansion in India is no longer able to make up entirely for the revenue they are losing in North America. he also said that what goes down is going to come back up again, and they are unsure of the time. That is the reason they are taking action now. In Helsinki, shares decreased 1.3 percent to €3.22 at 10:25 a.m. Lundmark stated that It’s extremely significant to safeguard R&D, but she did not go into any detail about who will be impacted by the job losses.

In contrast, a Bloomberg survey found that the average expert forecast was 545.2 million euros. 

Nokia revised its estimate for the addressable market in its entirety and now anticipates a decline of 9 percent in the marketplace for cellular networks in 2023. Previously, a decrease of 2 percent was anticipated.

Also Read: OpenAI Claims Tool to Detect AI-Generated Images Is 99% Accurate

Nokia fell short of forecasts for sales and earnings around the board, according to Citi expert Andrew Gardiner.

“Nokia reported a clearly weaker than expected 3Q result this morning, with the deceleration in Mobile Networks and Network Infrastructure much stronger than anticipated,” Inderes analyst Atte Riikola said in a note. “Eyes are already on next year, and there’s considerable uncertainty as shown by the significant savings program announced by Nokia.”

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Nokia G11

Nokia G11 With Triple Rear Cameras, 90Hz Display Now Available On The Market: Check Price And Specifications

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The Nokia G11 was released in Europe alongside the Nokia G21. The specifications and designs of the two phones are nearly identical. The G11 has an HD display with support for high refresh rates. According to the company, the device has three-day battery life. The G11, like other Nokia phones, runs the stock version of Android. The device includes a 50-megapixel triple camera unit for photography. Here’s everything you need to know about the G11’s specifications, features, and pricing.

Specifications and Features

The Nokia G11 is powered by Android 11 and has a 6.5-inch HD+ (720×1,600 pixel) display with a 20:9 aspect ratio and a refresh rate of 90Hz. A touch sampling rate of 180Hz is also available on the display. The Nokia G11 is powered by the Unisoc T606 SoC under the hood. The display and SoC are identical to those found in the Nokia G21. However, the Nokia G11 only has 3GB of RAM, as opposed to the superior model’s 4GB RAM.

The Nokia G11 has a triple rear camera setup for photos and videos, including a 13-megapixel primary sensor. A 2-megapixel macro shooter and a 2-megapixel depth sensor are also included, as well as an LED flash.
The Nokia G11 has a front-facing 8-megapixel selfie camera sensor. In terms of storage, the Nokia G11 has 32GB of onboard storage that can be expanded via a microSD card (up to 512GB). 4G LTE, Wi-Fi 802.11ac, Bluetooth v5.0, GPS/ A-GPS, FM radio, USB Type-C, and a 3.5mm headphone jack are among the connectivity options. The Nokia G11 is powered by a 5,050mAh battery that supports 18W fast charging. It also has dimensions of 164.6×75.9×8.5mm and weighs 189 grammes.

Nokia G11
Image source: bgr.in

Price and Availability

According to Nokiamob.net, the Nokia G11 price has been set at AED 499 (roughly Rs. 10,200) for the lone 3GB RAM + 32GB storage variant. The phone is available in two colours: Charcoal and Ice. It will be available in the UAE and the United Kingdom beginning in March. The Nokia G11’s India launch date has yet to be announced.
The Nokia G10 made its debut in Western markets in April of last year. It went on sale in India in September for Rs. 12,149. Along with the Nokia G11, HMD Global released the Nokia G21 as the second new model in the G series.

About The Company

Company Overview

Nokia is the world’s mobility leader. It propels the convergence of the Internet and communications industries’ transformation and growth. It was integrated into a wide range of mobile devices with services and software, allowing people all over the world to enjoy music, navigation, video, television, imaging, games, business mobility, and much more.
The company has always been involved in the development and expansion of consumer Internet services, as well as enterprise solutions and software.

Company History

Knut Fredrik Idestam founded Nokia in 1865 as a wood-pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in south-western Finland. The company was later relocated to the town of Nokia near the Nokianvirta River, which had better hydropower resources. That is also where the company’s name came from, which it still uses today.
Finnish Rubber Works established its factories near the wood-pulp mill at the beginning of the twentieth century and began using Nokia as its brand name. Soon after World War I, the Finnish Rubber Works purchased Nokia Wood Mills as well as Finnish Cable Works, a manufacturer of telephone and telegraph cables. In 1967, these three companies merged to form the Nokia Corporation.
The Corporation was involved in many industries, producing paper, bicycle and car tyres, footwear (including Wellington boots), personal computers, communication cables, televisions, electricity generation machinery, capacitors, and aluminium at various times.

Nokia Lite Earbuds BH-205

Nokia Lite Earbuds BH-205 With 36 Hours of Battery Life, Nokia Wired Buds WB 101 Debuted in India.

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HMD Global, the company that owns the rights to Nokia‘s illustrious brand name, today unveiled two new audio products. The Nokia Lite Earbuds BH-205 and Nokia Wired Buds WB 101, which will be available in India, are among the new accessories.

Nokia.com, Nokia’s offline retail stores, and e-commerce partners will all sell the products. The Nokia Lite Earbuds BH-205 will set you back Rs 2799, while the Nokia Wired Buds will set you back Rs 299 as the best buy. The best buy price is usually the lowest price a company is willing to offer, implying that the Wired Buds’ price may rise in the future.

Nokia Lite Earbuds BH-205: Specifications

According to Nokia, the Lite Earbuds BH-205 have 6mm drivers and offers studio-tuned audio quality. The wireless earbuds can be used independently of one another, with automatic mono audio switching when only one earbud is in use. Bluetooth v5.0 is supported by Nokia Lite Earbuds BH-205.
The new Nokia Lite Earbuds, according to HMD Global, support voice commands from both Google Assistant and Siri. The TWS earbuds have a 40mAh battery in each earbud that provides up to six hours of playtime on a single charge, with a 400mAh charging case battery providing an additional 30 hours of playtime. Active Noise Cancellation is not available with these earbuds (ANC).

Nokia Lite Earbuds BH-205
Image source: computerhoy.com

Nokia Wired Buds WB 101: Specifications

According to HMD Global, the Nokia Wired Buds WB 101 has 10mm drivers and an angled design. The wired earphones have a flat, tangle-free cable with a 135-degree angled audio jack for durability. Nokia Wired Buds also include a built-in microphone for calls and media playback controls.
According to HMD Global, the new Nokia Wired Buds support voice assistants such as Alexa, Google Assistant, and Siri. The wired earphones have passive noise isolation and a built-in clip for securing the earphones and blocking out extra noise while on the go.

Price and Availability

The Nokia Lite Earbuds BH-205 will cost Rs. 2,799 in India, and the TWS earphones will come in a single Charcoal color option. The TWS earbuds will be available for purchase on the Nokia website, as well as e-commerce sites and retail stores.
Meanwhile, the Nokia Wired Bud’s WB 101 will cost Rs. 299 in India and will come in Black, White, Blue, and Red colors. The new Nokia Wired Buds, like the TWS earbuds, will be sold through the company’s official website, e-commerce websites, and retail stores, according to the company.

About the Company

Nokia Corporation is the world’s second-largest mobile phone manufacturer, with a global market share of approximately 19,2% in the third quarter of 2012. Samsung, a South Korean multinational electronics company, has dominated the global mobile phone market since the first quarter of 2012, according to the most recent market analysis, shipping 93 million phones to rival Nokia’s 83 million.
Despite the fact that many people associate Nokia with being a young company that produces high-quality mobile phones and equipment, the company’s roots can be traced back to the nineteenth century. During its time on the Finnish market, and later on the global market, the company underwent numerous changes. It evolved from a small forest industry firm into a computer manufacturer, specializing in monitors, and then into the manufacture of mobile phones.

Nokia X100

Nokia X100 With Snapdragon 480, Quad Rear Cameras Released: Check Price, Specifications.

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Nokia introduced the X series with the launch of the X10 and X20 earlier this year. Two mid-range smartphones have not yet been released in India. In the US, the company has added a new smartphone to its lineup, the Nokia X100. The smartphone is essentially an X10, but in the US it’s only available through TMobile and Metro. It has the same specs as the X10 and costs less than $300. (approx. Rs 22,300). Let’s take a look at the price, specifications, and other information about the Nokia X100.

Nokia X100: Specifications And Features

As mentioned earlier, the Nokia X100 runs Android 11 and features a 6.67-inch fullHD+ (1080 x 2400 pixels) display with a 20:9 aspect ratio, and Corning Gorilla Glass 3 is also used to protect the display. The Qualcomm Snapdragon 480 5G SoC in the Nokia X100 is paired with 6GB of RAM and 128GB of storage. The storage space can be expanded using a microSD card (up to 1 TB). Nokia also includes 15GB of Google Drive cloud storage with the phone. The Nokia X100 has a quad rear camera with ZEISS optics for photos and videos. It has a 48MP main camera, a 5MP ultra-wide sensor, and two 2MP depth and macro sensors. For selfies, the phone has a 16-megapixel front camera. The Nokia X100 has a side fingerprint scanner and facial recognition. Bluetooth v5.1, FM radio, NFC, GPS/AGPS, Wi-Fi 802.11 b/g/n/ac, USB TypeC port, USB OTG and 3.5mm headphone jack are among the connectivity options of the phone. One of the sensors with an accelerometer, ambient light sensor, barometer, echo compass, gyroscope, and proximity sensor. A dedicated Google Assistant button is also available on new Nokia phones.
The Nokia X100’s battery capacity is 4,470mAh, and it supports 18W fast charging. Qualcomm Quick Charge 3.0 is also supported on the device. According to the company, the battery lasts two days on a single charge. The phone measures 9.1×171.44×79.7mm and weighs 217g.

Nokia X100
Image source: wp.com

Price And Availability Details

According to reports, the Nokia X100 is priced at $252 (about Rs 18,700) for a single 6GB + 128GB storage model. There is no pricing information on the official Nokia website. The phone is available in Midnight Blue color. From November 19th, the Nokia X100 will be available for purchase. The Nokia X10 was launched at a price of 309 euros (about 27,400 rupees). Nokia has not yet released any information on product availability in India.

About The Company

The name Nokia is derived from the river Nokianvirta, on whose banks the company was founded. The name Nokianvirta comes from an old Finnish word that originally meant “sable.” Nokia develops technologies that enable the world to act together. The world faces serious challenges. The planet is under increasing pressure, productivity is stagnant, and access to opportunity remains unequal. The solution is highly technology-dependent.
They provide an important network that helps solve global problems through technology leadership and trusted partnerships. They have the ability to connect people, machines, and devices around the world to feel and act in real-time on a massive scale. Their mission-critical network goes beyond connectivity to provide self-optimizing intelligent systems that operate locally and globally. We are addressing climate change by better using and reusing global resources, restoring productivity gains through the digitization of yet-to-be-reached physical industries, and enabling more comprehensive access to work, healthcare, and education around the world. They promote meaningful interactions to advance human progress. The camera quality of today’s Nokia smartphones is a point of pride. As a result, it’s fascinating to learn that Nokia is now the world’s largest digital camera manufacturer. The company’s camera-equipped phones have outsold any traditional camera manufacturer in terms of sales.

Nokia T20

Nokia T20 Tablet With 2K Display, Stereo Speakers Now Available in India, Price Starts at Rs. 15,499.

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HMD Global, the Nokia brand licensee, launched the Nokia T20 in India on Monday as the first Android tablet. The Nokia tablet features a 2K display and an 8,200mAh battery that is capable of providing up to 15 hours of Web browsing on a single charge. The Nokia T20 also has dual microphones and stereo speakers. In addition, HMD Global has promised that the tablet will come with up to three years of free monthly security updates and two years of free operating system upgrades. In India, the Nokia T20 will face off against the Realme Pad, which was released in September and has a starting price of Rs. 13,999.

Nokia T20: Specifications And Features

The Nokia T20 is powered by Android 11 and has a 10.4-inch 2K (2,000×1,200 pixels) display with a peak brightness of 400 nits. The tablet is powered by a Unisoc T610 octa-core processor with up to 4GB of RAM. It has a 5-megapixel front-facing selfie camera sensor and an 8-megapixel back-facing camera sensor. There’s also a back-mounted LED flash for better low-light results. The tablet also includes OZO Playback and stereo speakers. Dual microphones for noise cancellation are also included. The Nokia T20 comes with 32GB and 64GB of storage options. There’s also a microSD card slot for adding up to 512GB of storage.
The Nokia T20 has 4G LTE (optional), Wi-Fi 802.11ac, Bluetooth v5.0, USB Type-C, and a 3.5mm headphone jack for connectivity. The tablet also has an 8,200mAh battery with a 15W fast charging capability.

Nokia T20
Image source: fonearena.com

Price And Availability

In India, the Nokia T20 starts at Rs. 15,499 for the Wi-Fi-only variant with 3GB RAM and 32GB storage. The Wi-Fi-only model of the tablet has a 4GB + 32GB configuration and costs Rs. 16,499, while the Nokia T20 4G model costs Rs. 18,499.
In terms of availability, the Nokia T20 will be available on Nokia.com and offline retail stores in India starting today, and on Flipkart starting tomorrow. Customers who buy the tablet will get Spotify access right away. There will also be a variety of finance options available from major brands across all channels.
The Nokia T20 was released in Europe last month for EUR 199 (roughly Rs. 17,200) for the Wi-Fi-only model.

About The Company

Nokia develops technology that enables people all over the world to work together. They deliver critical networks to help address global issues through technology leadership and trusted partnerships. They have the ability to connect the world’s people, machines, and devices in real-time, sensing and acting on a massive scale. Their critical networks go beyond connectivity to enable local and global self-optimizing, intelligent systems. With their customers, they deliver solutions that address climate change by more efficiently using and reusing the world’s resources, restoring productivity growth by bringing digital to the physical industries where it has yet to reach, and providing more inclusive access to work, healthcare, and education around the world.
Nokia has found and nurtured success in a variety of industrial sectors over the years, including cable, paper products, rubber boots, tires, televisions, and mobile phones, since its humble beginnings in 1865 as a single paper mill operation. Nokia’s shift to a telecommunications-focused company began in the 1990s. In 1991, Nokia equipment was used to make the first GSM call. Nokia became the best-selling mobile phone brand in the world by 1998, thanks to its rapid success in the mobile phone industry.
Nokia released the first camera phone in 2003. Nokia and Microsoft formed a strategic partnership in 2011 to combat the growing competition from iOS and Android operating systems. Nokia’s mobile and devices division was sold to Microsoft in 2014. Nokia re-entered the mobile handset market in 2016 after signing a licensing agreement with HMD Global that allowed them to sell Nokia-branded phones.