Tokyo, Japan – In a strategic move set to shake up the professional video and cinema equipment industry, Nikon Corporation has announced the acquisition of RED Digital Cinema, a leader in high-resolution digital cinematography technology. This bold move marks Nikon’s entry into the professional video production sector, a significant pivot from its established reputation in photography.
About Red Digital Cinema
Established in 2005, RED Digital Cinema has emerged as a leading manufacturer of professional digital cinema cameras. Adopted by the film industry for its high-quality image capture capabilities, RED continues to innovate in the field of digital cinematography.
Unveiling a New Era for Nikon and Red Digital Cinema
Image Source: businesstoday.in
The acquisition of RED Digital Cinema by Nikon marks the beginning of a new chapter for both entities. Known for its cutting-edge photography equipment, Nikon is ready to expand its horizons into the dynamic field of professional video production. RED Digital Cinema, on the other hand, has been at the forefront of digital cinematography innovation, with filmmakers preferring high-resolution cameras capable of up to 8K quality.
Commitment to Innovation and Community
Nikon plans to invest substantially in research and development to advance RED’s technology and ensure seamless integration with Nikon’s product ecosystem. “We are committed to empowering the creative community by providing a spectrum of products that exceed the expectations of professional filmmaking and content creation,” Umatate said.
A New Competitive Landscape
This acquisition not only symbolizes Nikon’s ambitious expansion but also sets the stage for increased competition in the professional video market. With the combined expertise of Nikon and RED Digital Cinema, the industry is set to witness a new era of innovation and diversity in filmmaking technology.
The deal is expected to be finalized by the end of the quarter following regulatory approval, establishing Nikon as a strong contender in the professional video market. This strategic alliance underscores Nikon’s dedication to innovation and its commitment to supporting the creative community. As Nikon and RED Digital Cinema merge, the future of filmmaking and content creation is set to reach new heights of creativity and excellence.
Today,
Nikon is one of the leading firms that enabled high-class camera ranges all
over the world. However, the rising of Nikon as the world’s favorite and
trusted brand is appreciable. Originally established as Nippon Kogaku Kogyo
Kabushikigaisha, later on, became Nikon. Nikon in fact shared a great
contribution in refurbishing the photography industry of Japan. When it comes
to quality and reliability, Nikon’s products best match these requirements.
Moreover, it comes with a precision that matters a lot in photography.
Currently, we see Nikon as a successful firm, but it had been gone through lots of ups downs. Like the saturation point for the camera’s market, recurring earthquakes, and several other obstacles Nikon had to face in its flourishing phase. Meanwhile gifting Nikon heavy expenditure and losses. Despite that, the firm hit back into the market with high-quality cameras as well, cameras for professional photographers. The firm not limits its ranges of products in cameras and plunged into the making of other semiconductor devices. Thus, rise as a dominant firm in the semiconductor industry as well.
The backstory of Nikon
Koyata Iwasaki’s vision leads to the formation of Nikon. Back in 1917, when three successful optical manufacturing companies came together resulted in the establishment of Nikon. It was the ground-breaking firm that started the production of fully integrated optical devices. Initially, it was recognized as Nippon Kogaku Kogyo Kabushikigaisha. How the firm transformed into Nikon has its own story. During that time, when the firm developed a compact camera, it launched it with the name Nikorette. Later on, renamed as Nikko and finally became Nikon. So that creating a more masculine impression in the Japanese language.
Flourishing
the Business
During
the initial days, the firm went through several glitches. However, the business
reached a peak at the time of the second world war. Not only focusing on single
product production, but Nikon also delivered items like lenses, binoculars,
periscopes, etc. These products, in fact, turned useful to the Japanese
Military during the war period. It was the golden time for Nikon, the firm expanded
the business impeccably and started over nineteen factories. Thereafter, the
firm shifted its focus towards products useful for common people. Yet, received
a huge response from the market and continue its success. In this era, the SLR
(Single-lens reflex) Camera of Nikon was a milestone in its success.
Apart from manufacturing cameras, Nikon started manufacturing optical lenses. Prior to that, Japan had to import photographic lenses to run its photography industry. While Nikon introduced lenses in Japan’s market, this dependency has been lower down. Anytar 12cm f/4.5 was the first lens introduced by Nikon.
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Other
products of Nikon
No
doubt, Nikon provides leading camera ranges all over the world. However, its
other products such as sunglasses, glasses frames, monoculars, etc are also
popular. Apart from that, it also manufactures metal 3D printers, binocular
telescopes, equipment for cell storage, ophthalmic equipment, and many
others. Recently in 2019, Nikon started
manufacturing Lidar Sensors in partnership with Velodyne.
Exhibitions
and awards that Nikon held
The
Japanese firm Nikon runs some clubs and exhibitions. As well, it arranges a few
awards to promote and encourage photographers. Nikon Salon exhibition is one of
the well-known exhibitions of Nikon run in Japan. It runs the Nikkor Club for
the experts in photography. Apart from that, Nikon is the planner of awards
like the Miki Jun Award, Nobuo Award, and Miki Jun Inspiration Awards.
As
well, it is a sponsor of awards like the Nikon-Walkley Press Photographer of
the Year award and Nikon Photography Prizes.
The
person behind Nikon’s formation- Koyata Iwasaki
Born
in 1897, Iwasaki was a brilliant student during his school days. He attended
the University of Cambridge’s Pembroke College. Prior to that, Koyata also went
to the University of Tokyo, which he left after one year. In 1905, he was
awarded a bachelor’s degree in Art specialized in history, geography, and
sociology. After that, he helped in setting Nikon as well as served as a Mitsubishi’s
president for a long time.
Bottom
Line
Nikon
is known for its best cameras that never compromise in quality and precision.
Thus, many photographers as well as photography lovers prefer Nikon. In fact,
Nikon is the Official Camera of Walt Disney World Resort. Apart from that, the
firm believes in high values, reflects in its basic corporate social
responsibility. As a part of CSR, the
firm offers scholarships to the needy, as well as offers financial support to
disaster-hit areas. Also, served nature through several environmental
improvement projects.
Jayshri is an Electronics Engineer, but her passion towards writing made her to be in this field. Apart from content writing, she loves reading, writing and surfing on various topics. In her free time, she likes to watch TV series and news. Sherlock Holmes is her all time favorite show. Jayshri loves cooking various Indian-western dishes.
