We may soon get an Xbox mobile gaming store. Is it a good move?
Microsoft is preparing to open the Xbox mobile game store early in the following year.
The software behemoth previously disclosed its ambitions for an Xbox mobile store, and now Xbox CEO Phil Spencer claims the store is being built in preparation for corporations like Google and Apple being compelled to make their mobile app stores public.
In a Financial Times interview, Microsoft Gaming CEO Phil Spencer stated, “We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play.
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Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.”
Microsoft first made mention of a “next-generation store” in the early months of last year, just one month after the organization revealed its intended acquisition of Activision Blizzard. The Xbox mobile store will rest on Activision Blizzard content like Call of Duty: Mobile and Candy Crush Saga, two hugely popular mobile games released by Activision and King, respectively, in order to compete with Apple and Google’s dominance in the mobile gaming store market.
Microsoft is developing an Xbox mobile store, but in order for it to succeed on iOS and Android gadgets, regulators will need to take some action against Google and Apple. Alternative stores are not permitted on Apple’s iPhone and iPad products, and most nations do not support competing payment options either.
Microsoft and Spotify are among the companies hoping that the EU’s Digital Markets Act will compel Apple and Google to alter the way they distribute mobile apps, eventually allowing for the opening of their portals and stores to competition.
Additionally, Microsoft is developing a larger Xbox mobile platform. Developers will also be able to manage their own app stores inside of Microsoft’s Xbox mobile platform thanks to the forthcoming Xbox mobile store.
Microsoft still needs regulatory clearance for its proposed acquisition of Activision Blizzard in order for any of this to materialize. Microsoft has lately engaged in combat with the CMA, calling attention to “clear errors” in the regulator’s financial calculations. The Federal Trade Commission and the European Commission are both conducting regulation investigations into Microsoft.
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The FTC filed a lawsuit to stop the Microsoft deal last year, and it is still in the document discovery phase. An evidentiary hearing is set for August 2nd, despite reports that the EU is likely to approve Microsoft’s deal.
Microsoft’s “next-generation gaming ecosystem,” which might allude to the company’s plans to develop its Xbox mobile gaming store, was the subject of a recent document request from FTC lawyers.
I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.