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Twitter has launched new initiatives to tackle misinformation related to the Indian Assembly Elections.

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With the Assembly Elections of India knocking at our doors, Twitter has launched very thoughtful initiatives to tackle misinformation related to the election. These new initiatives will protect public conversation and will also encourage healthy and informed conversations between candidates, political parties, media, citizens, and society (Gadgets 360). There are a total of three new initiatives taken by Twitter ahead of the Assembly Election in India and all these will be available in six different languages, namely, English, Hindi, Tamil, Bengali, Assamese, and Malayalam.

The Assembly Election 2021 in India will be taking place in West Bengal, Tamil Nadu, Assam, Kerala, and Puducherry. Twitter through these new initiatives will be primarily devoted to facilitating healthy political debates and enhancing civic participation in the election. Every citizen of India has a right to true facts and information. This will also enhance participation and enlighten citizens about every political party and the candidates who are representing them.

The New Initiatives by Twitter

The first initiative taken by Twitter ahead of the Assembly Election 2021 is an information search prompt. This search prompt is connected with the Election Commission of India and state election commissions which will make the path easier for users to receive appropriate information regarding the election. The users can find correct information about the candidates, polling booths, voting dates, EVM voter registration, and every other election-related query.

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The next initiative is a custom emoji to encourage more civic participation. This initiative is mainly launched to initiate and simulate election-related discussions and will be available on the platform until 10th May 2021. Young Indians are expected to actively participate in these discussions and share their ideas and opinions about everything regarding the election. For making the election-related discussions more pronounced and active, Twitter is also launching a youth discussion series called #DemocracyAdda aimed at voter literacy and civic participation among young Indians for the upcoming elections (Deccan Herald).

The third initiative is the series of pre-bunks and de-bunks to eradicate the misinformation as much as possible on Twitter. This will appear on the Home page of every user and also in Search. There will also be information and guidance on how to register to vote and details on EVMs and VVPATs. Misinformation is a very damaging factor during the time of election and Twitter will make sure to tackle this misinformation with great caution. If every citizen receives the correct fact about any election-related topic, it will be easier for them to make a decision.

Spotlight on Women

Apart from these initiatives to enhance the overall political culture in India, Twitter is also bringing back a video series called #HerPoliticalJourney. This video series mainly focuses on women in politics, their political journeys along the leading women news journalists. Sharing personal stories and their struggles in the political journey will inspire several young Indian women to get actively involved in politics and journalism. This will also improve the voting ratio in terms of gender in our country.

Other Important Information

The voting for the Assembly Election will start on 27th March 2021. The counting of the votes in these five assembly elections will take place on 2nd May 2021. In response to these new initiatives taken by Twitter, Payal Kamat, Manager Public Policy and Government, Twitter India, said that public conversation is critical during elections, and “Twitter is where this unfolds” (Deccan Herald).

She also further added that India is gradually accelerating in the digital era, and thus with correct measures more people in India will now have access to credible information in the right time span. The main motive of Twitter through this bunch of new initiatives is to make more Indian people engage in election-related talks. Twitter has more than 1 crore Indian users and together by using these new Twitter features can initiate and maintain a healthy dialogue and active participation in the Assembly Elections 2021. And, to attract each and every Indian user, Twitter has decided to put the content in regional language as well so that no users can feel left out and keep themselves from participating.

Facebook

Facebook Starts a Three-Step Initiative to Fight Fake News and Misinformation

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Though social media was developed for entertainment purposes, it has become the biggest source of spreading misinformation and fake news. We have seen the impact of all the misinformation in the form of major steps taken by the general public, violence being one of them. Being the biggest social media platform, Facebook is the one that is most of the time blamed for spreading misinformation and hate among people.

Last month too, after the Capitol Hill riots, Facebook had to face a lot of criticism and had to suspend a few groups for spreading misinformation and call for violence. For the past many years, too, the company has been warned by several governments to work on its moderation policies.

Now, after the misinformation spread about COVID-19, the company has come up with its new three-step policy, to help to reduce the rate of spread of rumors. The three steps include, “Remove, Reduce, and Inform”. Maybe, the company has finally realized that it is losing its credibility. So it has to take some serious steps to maintain its position as one of the most used social media platforms.

Facebook Three-Step Initiative Remove, Reduce, and Inform

Facebook on Thursday held a small briefing session, where it addressed the issue of the spread of fake news and rumors. In this virtual meeting, the company talked about its new “Remove, Reduce, and Inform” policy, which would help curb the spread of fake news and misinformation in the coming future. Facebook already includes the option to report and take down posts related to hate-speech or misinformation. It also has its native similarity detection system used to filter the content posted on the platform. Now, for the new policy, Facebook has tied up with more than 80 fact-checker companies, including Fact Crescendo and Boom. These companies deal in over 60 languages and are certified by the nonpartisan International Fact-Checking Network (IFCN).

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Image Source: Pixabay

These fact-checkers will help Facebook identify false, altered, or partly false information on the platform. Currently, the company along with its partner fact-checkers is working towards labeling and checking vaccine-related posts, such that to identify their authenticity. It is also keeping a check on the ads and posts that includes selling of COVID-19 vaccine. The visibility of the groups that are spreading any sort of fake or partly false information about COVID-19 and its vaccine, has also been reduced, such that to lessen the reach of their posts.

Though the company is taking Stringent steps to fight misinformation, the Facebook Product Policy Manager, Misinformation Alice Budisatrijo admitted that it is impossible to combat this issue completely. “However, we take our responsibility seriously. We are a service for more than 2 billion people around the world. So we know how essential it is for people to have access to credible information, and for us to remove harmful content,” she said. “Even with the combination of artificial intelligence and the human reviewers that we have all over the world, we can never 100% guarantee that content that violates our policies is not on the platform,” she added.

Losing Credibility

Facebook has been facing a lot of criticism from around the world for being a major source of misinformation and hate spread. According to Rahul Namboori, co-founder of Fact Crescendo, Facebook was one of the most used social media platforms to cause chaos and hate among people in India in 2020. The year started with misinformation about the CAA and NRC bill proposed in India and lead to spreading fake news about COVID-19. 2021 also started with another protest about the Farm bill and people around the world have witnessed what happened on 26th Jan in Delhi, because of the misinformation on different social media platforms, including Facebook.

Facebook has also marked a ban from the Myanmar government recently, so to oppose possible violence over the military coup due to fake news in the country. After facing so much criticism from all around the world, the company is now trying to fix its image by added new policies against misinformation. Recently, it took some steps to oppose the spread of fake news about COVID-19 and its vaccine. It has removed many posts as well as suspended a few pages on the platform that included false information about the disease.

Controlling the Fake News on Other Platforms

Apart from Facebook, the company is going to strict its policies for its other platforms, i.e. Instagram and What’s App, too. On the other hand, Twitter is also taking some stringent actions on the same. It has started to label the posts that offer baseless rumors, disputed claims, incomplete information, and the information that is out-of-context for COVID-19 vaccines. Even Google has announced a fund of $3 million to fight the misinformation regarding the COVID-19 vaccines, such that it will try to show the most authentic results about the disease and its vaccine on every search on Google.