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melanie perkins

7 Most Influential Women Making Their Own Space in the Tech World

Founder, Inspiration, start-up / By

8th March, the International Women’s Day, a day to observe the contribution of women to the world, that many women rejoice with lots of excitement and as a proud woman, and some clearly say that every day is a women’s day. Even we think the same, but what is bad in celebrating it together on the day, which internationally has been reserved for every woman.

Women's day

Today, as a recognition to the contribution of women to the world, as a daughter, mother, wife, sister, a homemaker, an entrepreneur and what not, we are writing down a list of few of the most influential women in the tech world:

1. Lynda Weinman, Founder Lynda.com: Online learning and training have become quite popular these days, but over twenty years ago, it was not that of a common thing. It was Lynda Weiman, who founded one of the first online training websites Lynda.com, in 1995. The website offers a variety of courses for online software training as well as for learning creative, and business skills. Lynda has won the San Francisco Women on the WebTop 25 Women award in 1999.

2. Melanie Perkins, Founder Canva: Melanie Perkins is the Co-Founder & Chief Executive Officer at Canva, which was founded in 2012, as an online tool to build beautiful graphic designs. The platform facilitates million of photographs, graphics and fonts, that people use to create awesome designs.

Perkins founded Canva in 2015, and in just four years, the company has raised to over 200 employees. According to 2018 reports, the company is valued at $1 billion. Melanie Perkins is one of the youngest female CEOs in the tech industry.

3. Lara Setrakian, Founder News Deeply: From a journalist to an entrepreneur, Lara Setrakian is the founding CEO and Executive Editor of News Deeply. It is journalism and technology-based digital platform that hosts world news, discussions and knowledge exchange. She was among the top 9 most influential Young Professionals in Foreign Policy under 33 list by The Diplomatic Courier.

4. Limor Fried, Founder Adafruit: Being the only female entrepreneur among 15 finalists for the “Entrepreneur of the Year” list might be a great feeling. Limor Fried is that ‘only female’ who gave competition to the other 14 male entrepreneurs for the title in 2012.

Fried was studying electrical engineering at MIT when she founded Adafruit, the company which sells electronic kits, components, and tools, mainly for the hobbyist market. Her leadership skills can be estimated with the fact that Adafruit sold more than $3 million worth of product while having a team of only eight employees in 2010.

5. Rashmi Sinha, Founder Slideshare: An Indian-American businesswoman, who is the CEO and founder of SlideShare, the biggest presentation sharing platform, was named the No. 8 on its Most Powerful Women Entrepreneurs list by Fortune in 2008. Rashmi Sinha was also among the World’s Top 10 Women Influencers in Web 2.0 by Fast Company.

6. Meredith Perry, Founder uBeam: Perry is a Paleobiology graduate from the University of Pennsylvania. She founded uBeam as a project for an invention competition. uBeam is a device that solves the problem of wired chargers, emitting power through which people can roam in a room with their laptops without connecting it with a charger.

Perry also performed zero gravity experiments at NASA Ames Research Center as a student ambassador.

7. Tracy Young, Founder Plangrid: A civil engineering pass out who opted to go to the site build buildings, instead of sitting in an office and make plans and designs. After gaining some experience, Young came to the conclusion that technology must get into construction, too, and built Plangrid. The app enables contractors and architects to collaborate on plans via their iPads.

Although this is a small list of women and only in the field of technology, there are millions of women having their influential part to every field, whether it is sports, education, journalism, architecture, entertainment, or any other field that exists.

On this special day, we wish all the Women out there a Happy Women’s Day.

Melanie Perkins : One of The Youngest Female CEOs of Tech World

Founder, start-up, Story, Tech Story / By

“Persistence is what makes an idea to happen,“ the answer given by the CEO and co-founder of Canva when asked about the secret of her success at such a young age. A teenager, who was disturbed with the complexity of the designing software including Photoshop and InDesign, had never thought that she would find a $1b opportunity in this complexity. One of the youngest female CEOs, and that too of two multi-million companies, Melanie Perkins’s hard work and struggle taught her a lot about leadership and running a business.

The Career Timeline & Founding Canva Inc.

Perkins was born and brought up in Perth, Australia and was a student of commerce and communications at the University of Western Australia. At the age of 19, she started teaching graphic designing to University students. With the time, she realised, that it was way too difficult to teach those students how to use those heavy software rather the designing itself. She was frustrated with the fact that it takes almost 22 clicks to export a high-quality PDF.

MelaniePerkins
Image Source: snappystreet.com

Those difficulties, that her students were facing, made her think of developing an easy to use platform for them. She decided to convert her idea into a functional website at a small level to test its potential at a smaller scale. She raised a sum of money, that she borrowed from her relatives, to pay the software designers to build the platform.

In 2007, she along with boyfriend Cliff Obrecht, founded Fusion Books, an online platform on which various schools could design their yearbooks. Only in a few years, Fusion Books became the largest Year Book publisher of Australia. Perkins even had to drop out from the University to completely focus on the website. The website soon became widespread in France and New Zealand, too.

Perkins knew that the scope of designing is unlimited, and it would be better for her if she focuses on using the same idea on a larger scale. In 2010, she decided to raise funding for her next big idea Canva and flew to California to pitch the idea in front of the major investors of Silicon Valley.

The very first investor whom she met was the San Francisco based investor and founder of MaiTai, Bill Tai. Although she wasn’t successful in getting funding from him, her idea was convincing enough to make Mr Tai help her meet other investors. But, it took three years for her to receive the first round of funding of $3 million for Canva and finally, in 2013, she launched it with the help of Cameron Adams, third co-founder of Canva and a hardcore Googler, who now serves as the Chief Product Officer of Canva. Cameron Adams is also among the first investors of Canva along with Lars Rasmussen and Matrix Partners.

The three years of her struggle taught her how to sell, how to recruit, and how to build a business. And her hard work turned out to be most fruitful for her. Just after one year of the launch of Canva, it had 750,000 users, and in April 2014, the company welcomed Social-media and technology expert Guy Kawasaki as its chief evangelist.

In 2015, Canva was launched for the businesses as Canva Work, a professional tool for designing. In 2017, the company reported its revenue to be four times, i.e. $AU 23.5m. Currently, over 200 people are working for Canva, and it has 10 million users across 179 countries. It has its headquarters in Sydney and Manila, and an office in San Francisco. In 2018, the company was valued at $1 billion, and Perkins became one of tech’s youngest female CEOs.

Currently, Perkins serves as the Chief Executive Officer and Director of Canva, Inc.