Faire

Faire – the wholesale online platform that also helping emerging brands under policies of Max Rhodes

There are several online platforms available for shopping for various types of items. Customers can buy products directly from the supplier. In the early rise of the E-commerce platform, almost all companies focused on designing the user eccentric platform. But the retailers get neglected and lost the track of their business. As well, most of the online purchasing sites give priority to well-established brands. This leads to the loss of local businesses. However, there are few platforms that are solely dedicated to retailers as well, support local products. Faire is one such platform that helps dozens of local products and emerging brands.

In fact, it’s a wholesale online marketplace, connecting local retailers to new and popular brands. It exploring its business as well, promoting the business of several small to medium firms. Surely, Faire is the best platform for both retailers and businesses.

Faire- The rising online wholesale marketplace

It is set up in 2016 by Max Rhodes on the belief that the future is local. The purpose to build such a platform was to connect local retailers to new and popular brands.

Fair supports a rising Shop Local community as well, assisting retailers who work independently. Currently, the firm is located in San Francisco. Also, it’s other offices are in Salt Lake City and Kitchener-Waterloo. However, it acquired top investors such as Khosla Ventures, Forerunner Ventures, DST Global, Lightspeed Venture, etc.

About its service

On the Faire’s online platform, retailers can easily find all kinds of products at one click. Starting from the home essentials to clothing to the makeup products. All variety of products of various brands are available on Faire. Moreover, the product prices are affordable and quality is best. That’s why many retailers prefer Faire and use it as a trusted wholesale online platform.

As well, it offers free returns and free refunds on shopping. Faire explores its business by exploring the reach of small brands. In fact, it made retailing simple and feasible.

Exploring the business

As of now, Faire successfully acquired the trust of 60k plus local retailers and more than a thousand brands. The number of retailers ordering from Flair is more than 18K. Also, more than 3k rising brands get popularity through this platform. Since it’s the establishment, the firm raised more than 115 millions dollar.

The mastermind behind Faire- Max Rhodes

Any firm can deliver the best service when it’s policies and values are best. Faire is the best example of this. Max Rhodes who is also the founding member of the firm decides the policies of Faire. He has experience in product management and leads many projects in his career. Presently, he is serving as CEO of the company. Under his guidance, the firm raised more than 115 million dollars and exploring the business impeccably.

Image Source: alejandrocremades.com

Education and Career

Max graduated from Yale University in history. However, he worked in a completely different field. During his early career, he worked as an advisor of Blunt Umbrellas North America. Since 2010, he worked more than 9 years there. Thereafter he led product strategy and development for the Caviar website. As well, he was involved during the launch of its first iOS as well as Android app. Apart from that, Max served as a product manager at Square Cash.

Being a product manager, he led product strategy and development from Cash’s private beta through to the launch of Square Cash 2.0 with over 1M monthly active users. Moreover, he served as Associate Consultant at Bain and Company. The overall career of Max is spent in product management which turned out useful for his business venture Faire.

Bottom Line

The firm based on a vision to connect local retailers to branded products is successfully achieving it. Also, it empowered many independent retailers. As well, it assists lots of makers to build their brands. No doubt, Faire enabled the simplest online platform for wholesale business.

Faire is promoting the Shop Local movement with its online wholesale platform. In end, it helping to build local economies which are most important for the overall economy of any country. Also, the Faire platform gave the best opportunity for small businesses to become brands in the local market. As Faire grows it increases the reach of emerging brands.