Magic Leap- Rony Abovitz’s dream company to bring a new era of Artificial Intelligence
American businessman and entrepreneur Rony Abovitz is recognized to enable a platform for Surgical robotics. As well, he stepped into the field of augmented reality and computer vision in 2011 and established Magic Leap. Technology should serve people was the pure intention of Rony to set up Magic Leap. Presently, many other firms are working in this field. But the idea of Rony behind its formation is different than others.
He wanted to use the computing and technology for humans, for their needs, and of course for humanity. It should be advance but at the same time, it must respect human physiology. Computing and technology should feel like everyday magic, feels like a human. With this mission, Rony Abovitz set up Magic leap and continuously working to bring the new era of Artificial intelligence.
About Magic Leap
The firm Magic leap is based on the concept of AI. Its products are based on mixed and augmented reality. In 2017, the firm introduced its first product known as Magic Leap 1. The feature of products is so excellent that turn out the technology into magic. It is unlike the conventional Augmented reality. Rather a Magic leap enables the next version of AR and Mixed augmented reality.
Noticing the technology evolution and the future of the digital industry, top companies offered investment in Magical leap. Big IT giant Google had also invested 540 million dollars in 2014. Apart from that, the firm successfully raised the series D funding of 461 million dollars in 2018. Some of the top investors in Magic leap are JP Morgan Chase, Qualcomm Ventures, Alibaba Group, etc.
Founder in Limelight- Rony Abovitz
American entrepreneur and businessman Rony are well known for Magic leap. As well, he is the founder of Mako Surgical Corp. It was the robotics firm that worked in developing the surgical robotics arm assistance platform. However, Rony handover this firm to Stryker corporation for 1.65 billion dollars in 2013.
Early life
He was born in 1971 to an Orthodox Jewish family in Israel. In 1962, Abovitz family was shifted to Cleveland for his father’s work. From childhood, Rony was trained in video games and luckily he got the computer at the age of 8. Most of the time of Rony’s childhood was spent in Cleveland. However, the family again shifted to Florida in 1983.
Education
He attended Nova High School in Florida for the primary education. At a young age, Rony decided to choose a career as a scientist. For that, he attended the University of Miami to study biomedical engineering. But Rony Abovitz actually worked in the field of virtual reality.
Career and achievements of Rony Abovitz
From childhood, Rony was interested in video games. The computer was s fascinating thing for him. His curiosity turned into an interest in the research field. After graduation, Rony set up Mako Surgical Corp that enabled the robotics surgical arm assistance platform.
Being a technology lover, and an entrepreneur, he was known to the fact that AI has been rising to shape the future of the digital industry. Thus, he decided to jump in this field, and in 2011 he set up Magic Leap. A virtual reality firm based in Florida. For a long time, he served as CEO of the company.
Evolution of Magic Leap
Initially, the firm Magic leap was known as Magic leap studios. Working especially in Graphic film series and Novel. In 2011, Rony decided to make it as a corporation and launched the augmented reality-based application. During 2013- 2014, the Magic leap was operating in stealth mode. But at the same time, the firm managed to raise the investment from Google and several other firms. Including, Kleiner Perkin, Qualcomm, Andreessen Horowitz, etc.
As well, Magic leap decided to build the product which can compete Google glass. Also, it’s product is compare with Microsoft HoloLens.
Acquisition strategy
To explore the business, Magic leap time to time used the acquisition strategy. It started with acquiring NorthBit, a cybersecurity firm in 2016. Just after on year, it acquired the company Dacuda which was the Swiss computer vision company. In 2019, Magic leap captured Mimesys. So that it can develop video conferencing software for its platform.
Jayshri is an Electronics Engineer, but her passion towards writing made her to be in this field. Apart from content writing, she loves reading, writing and surfing on various topics. In her free time, she likes to watch TV series and news. Sherlock Holmes is her all time favorite show. Jayshri loves cooking various Indian-western dishes.
