Linda Yaccarino

Newly appointed Twitter CEO Linda Yaccarino emphasized her enthusiasm for making a contribution to the social networking platform’s transition in a tweet made on Saturday. She also discussed how the owner Elon Musk’s vision for a brighter future has encouraged her.

It was Yaccarino’s first public statement following Thursday’s revelation that she was being considered as the successor to Jack Dorsey’s position as CEO of Twitter. since purchasing the company, Musk, who has been the platform’s CEO for $44 billion in October, made the announcement of her hiring on Friday.

“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.

Source: indianexpress.com

Linda Yaccarino, who devoted a long time modernizing NBCUniversal’s marketing business while serving as the company’s advertising executive for Comcast Corporation., stated she has a dedication to the future of Twitter and that feedback from users is essential to creating Twitter 2.0.

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Linda Yaccarino serves on the WEF’s Media, The Entertainment Industry, and Cultural Industry Supervisors steering group and is the Taskforce on Future of Work Chairman.

Prior to joining NBCU, Linda was Turner’s Executive Vice President and COO (Chief Operating Officer) in the Advertising Sales, Marketing, and Acquisitions divisions. Turner was formerly known as Turner Broadcasting System, Inc. She completed her graduation from the University of Pennsylvania.  

In her other roles, the profile says she “rallied support from the business community, the White House, and government agencies to create a vaccination campaign, featuring Pope Francis, reaching more than 200 million Americans.”

Source: indianexpress.com

Yaccarino is going to take control of a social networking site that has been struggling to recover from a decline in advertising revenue and is heavily indebted.

Because the company fired off nearly 80% of its staff after Musk acquired Twitter, marketers stopped using the service out of concern that their adverts would be shown next to harmful content. Musk acknowledged the sharp decline in Twitter’s advertising earnings earlier this year.

Despite Musk’s claim that Yaccarino would be helpful in the development of the “everything app,” which he had previously stated could offer a variety of services like collaborative money transfers, his selection of an expert in marketing indicated that online advertising would still be the primary objective of the business.

Musk has previously revealed his desire to appoint a new Twitter CEO.

The appointment of Linda Yaccarino as Twitter’s newest CEO, according to Musk, who also serves as the CEO of electricity-powered vehicle manufacturer Tesla Inc., will allow him to spend more time working on Tesla.