AppFolio – A firm that revolutionized the way business grow with its topmost property and investment SaaS applications
Over the years, Software-as-a-service i.e., SaaS is getting attention from all kinds of businesses. Because it offers multiple benefits over standard software installation methods, previously used in a business environment. There are several firms out there that provide SaaS applications, but a few provide such services to the real estate vertical market. AppFolio is one of such firms that offers SaaS applications and services to many businesses, including the real estate vertical. The firm is most active in cloud-based property management software solutions/services. Also, it works in data analytics for the real estate profession.
In 2006, the firm has started a journey to revolutionize the way of business growth. However, it explores the business by acquiring satisfied customers in a very short duration. Currently, it is active in LA, San Diego, Boston, etc. While it is headquartered in Goleta, California.
How AppFolio is formed?
The foundation of business is laid on the belief to transform the way a business grows. Keeping in mind the needs of small and medium-sized businesses, the firm opens the office in 2006. After a year, they launched the AppFolio Property Manager as their first product. Soon, it has received a good response in a vertical market. Thereafter, the firm has launched another SaaS application for investment management. It doesn’t stop here, on top of that, it has acquired legal practice management software firm MyCase. However, it then sold in 2020 for 193 dollars to Apax Funds.
In 2015, the firm has entered into the real estate software business with the acquisition of RentLinx. This acquisition helped AppFolio to get more clients and included its name in a greater listing presence. Moreover, it has acquired WegoWise and Dynasty Marketplace in consecutive years 2018-19.
Products and services
AppFolio Property Manager offers an all-in-one platform for leasing, accounting, marketing, and management functionality. It is not made for only large size businesses. While it can be used for both professional and personal purposes. Recently, in 2018, the firm has launched its plus version. Apart from that, it has created a SaaS application for real estate investment management too.
Glimpse to masterminds at AppFolio
Image Source: appfolioinc.com and prweb.com
Jon Walker
He is presently operating as CTO and holds an equal contribution as Klaus to enabling the digital transformation of the firm. As well, he is playing an important role to drive AI and technology vision for it. Before that, Jon leads various top positions throughout his career. Like senior technologist at many prestigious firms. Apart from that, he has dozens of patents on his name. As a matter of fact, Walker has guided world-known software used in 20+ million computers globally.
Coming to his education, he is honored with a B.S. in Economics and Business from Westmont College. Prior to his industrial career, he was active in the teaching profession. He was a professor at several colleges in a computer science subject.
Klaus Schauser
One of the co-founders of AppFolio has also founded Expertcity. He holds the position as a Chief strategist at AppFolio at present. However, he is also serving as CEO at GoToMeeting which he created too. Apart from that, K. Schauser has also taught CS at California University.
Jason Randall-CEO
He is serving as President and CEO at the firm. As well, he is serving as one of the board of directors. J. Randell helped in cultivating the vision of AppFolio and help in making it bigger and successful. Randell joined the leadership team at AppFolio in 2009, and since then he holds many leading positions. His leadership at AppFolio added the company’s name to the list of best places to work in 2020. As well, Glassdoor honored him by including his name in the Top CEOs list. Before starting his career at the firm, he worked at many SaaS application firms like Citrix Online. However, he studied B.S. in environmental studies at the University of California.
AppFolio at present
In 2020, it received Glassdoors’ employee choice award. As well, it is amongst the fastest growing firms in North America. With innovative products, it has a grown number of customers over the years. Knowing the present market deeply, AppFolio is one of the tech leaders of forthcoming years.
Jayshri is an Electronics Engineer, but her passion towards writing made her to be in this field. Apart from content writing, she loves reading, writing and surfing on various topics. In her free time, she likes to watch TV series and news. Sherlock Holmes is her all time favorite show. Jayshri loves cooking various Indian-western dishes.