Apple Makes Guidelines for the App Developers to Offer Discounts to Entice Past Subscribers

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Image Source: theverge.com

Apple has posted an article regarding how the iOS, macOS, and tvOS app developers will be able to offer discounts on the subscription plans to their app users. Due to the increase in the subscribers for many apps in the past time, the company was working on its guidelines and tools in order to manage those subscription apps. The company released the news through a blog post on Monday.

Previously, the company had produced more strict guidelines on how the subscription plans should work. But the new guidelines will help the app developers to offer new discounts to its existing subscribers and to lure the new ones. The offers will also help the developers to regain their former users.

According to the ‘current’ guidelines, the discounts are only available on the limited time subscription plans (at the beginning), which are the part of introductory promotions, and as soon it ends, the subscribers have to pay the full amount of the subscription fee. Also withdrawing from the subscription plan is quite a tedious job. Even the developers are not allowed to make changes to those subscription plans.

But the new guidelines will make it easy for the subscribers to cancel their subscriptio. And, the developers will also be able to produce new offers to attract their former and new subscribers. This will provide the developers more control over their apps, as now they will be able to drop or raise the price of their subscription according to the demand, like offering discounts on the subscription plans during the festive or holiday season, etc.

The new guidelines from Apple will allow the developers to offer ten types of different deals to promote their apps’ subscription plans. And, if any user decides to withdraw from the subscription, the developers can suggest more tempting offers to them to make them stay. According to the previous guidelines, the developers were also unable to see the users with disabled auto-renewal of the plan, but now they will not only be able to see those users but also offer them discounts to draw them to opt for the auto-renewal.