Your Tech Story

hulu streaming service

Disney Plans to Expand in Streaming Business; Plans to Acquire 10% Hulu Stake from AT&T

hulu
Image Source: axios.com

Reportedly, Disney is in talks with AT&T to acquire a 10 per cent stake that the latter holds in the streaming service media company Hulu, in order to expand its control over the company. AT&T carries the 10 per cent stakes in Hulu through its subsidiary WarnerMedia unit. Disney, currently, owns 30 per cent of shares in the streaming service and is already close to acquiring another majority stake in the same from the 21st Century Fox, which owns the rest of 30 per cent shares in the company.

Clearly, after the acquisition from 21st Century Fox and AT&T, Disney will be a 70 per cent stake owner in Hulu, and there will be only one other owner left with 30 per cent of the stakes in Hulu, i.e. the subsidiary of Comcast, NBCUniversal.

AT&T is in the process of settling off its extreme debts, and in 2018, it had announced that it would pay down at least $20 billion worth of debt in 2019, alone. Selling off the Hulu stakes is one of the major moves that the company has taken in order to settle its debts. It was in 2018 when the company announced that it is interested in selling its 10 per cent of shares it owns in Hulu. According to the reports, the deal between Disney and AT&T may close at $1 billion, which may help the latter to pay down its excessive debt to an extent.

Hulu has been providing its streaming services since 2007 but has always failed in front of its rivals including Netflix. But last year, the company started streaming its original content and gained much popularity among people. Also, the company registered 8 million new users in 2018. This increased client base has also increased the company’s worth. But still, it needs more focus and good content.

Disney already is looking forward to expanding its business in the streaming services and is working on its own home project for it, the Disney+. Disney+ will be a streaming service that will carry exclusive Disney movies and TV shows and will be launched by the end of this year. Initially, the service will be available domestically.

Hulu Updates Per Month Subscription Prices Soon After Netflix’s Price Hikes

The American entertainment company, Hulu, has announced that it is going to cut down the prices for the base subscription plan of its monthly streaming service. The announcement has just come after a week of its rival company Netflix increased the prices for all of its subscription plans.

hulu
Image Source: engadget.com

Hulu, which is an ad-supported streaming service, has reduced the cost of its base plan, to $5.99 per month, down from the current cost, i.e. $7.99. Previously, for the purpose of promotion of its internet streaming service, the company was offering the same plan for this same price, and we must say that it was a brilliant strategy to drag more consumers towards. Now again, when one of the top streaming services, Netflix, has increased its prices, Hulu might take the advantage from it, by reducing the prices.

Netflix last week escalated the prices of all its subscription plans, starting with its most popular HD streaming plan, which is now $13 per month. Even having owned one of the prime streaming services worldwide, the company shared a fell just under 1 per cent, soon after the price increase on Wednesday.

Though Hulu is an ad-based service, having subscribers half of the Netflix’s, the prices it is offering to its customers is making them abandon cable and satellite services in favour of streaming.

Last year, the company reported that it had over 25 million subscribers, and it was a good number as, the number of subscribers had increased by 48 per cent, as compared to the number of users it had in 2017.

Although the company is lowering the prices of the base plan of the streaming service, it at the same time, is also hiking prices across its other subscription tiers. It has announced to is boost the prices of Hulu Live TV, a cable-TV-like a package, by $5 more per month at $44.99. Why such wide gap between the two? Hulu explained that the Hulu Live TV is offering more channels and services, including the full on-demand product, as compared to its internet streaming service.

Still, to overcome the gap, Hulu is lowering its fees for the live TV service’s optional add-ons, including the DVR and expanded multiscreen viewing packages. Now the company will offer the two at a price $9.99 per month.

For the new subscribers the new prices will take effect from February 26, and the older consumers will automatically be shifted to the new subscription prices in their next billing cycle after February 26.