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Sennheiser Electronic: A Revolutionary Change in the World of Audio

Founder, start-up, Story, Tech Story / By

It is no wonder that earphones and wireless headsets have become such an integral part of our lives. Whether travelling on public transport and trying to avoid the unwanted noise or taking a long walk all alone, we always manage to carry one of these viable inventions. But with time we all expect some advancement of products especially when it comes down to gadgets.

Sennheiser Electronic is one such company which specializes in the production of far-ranging audio streaming products with latest designs and flawless modifications. The company mainly focuses on producing headphones, earphones, microphones and other such accessories which are useful to people on both personal and professional level.

The glorious past of the company

Sennheiser Electronics was founded in 1945 by Fritz Sennheiser, and with only seven engineers the company created their first product, a tube voltmeter. Initially, the name of the company was Labor W, where W was the shortened form for Wennebostel, the village, where they formed the laboratory and built their first product. In 1946, the company started producing microphones with DM 1, followed by developing microphones with DM 2 in 1947. The company manufactured their first geophysical equipment in 1949, along with geophones and the first noise compensated microphone.

Fritz Sennheiser
Image Source: thetimes.co.uk

In 1950, the company, then known as Lab W, manufactured their first microphone transformers, mixing amplifiers and pre-amplifiers. The company excelled in designing their products in such a way that it attracted audience throughout the world. And by the time their products were in huge demand, and they started focusing on miniaturization which led to the designing of magnetic miniature headphones in 1952. In 1953, they started building miniature transformers used in hearing aid which was followed by the launching of classic MD 21 microphone. By the end of the first decade since the establishment of Lab W, they created the first interference tube microphone for the television industry and also hired 250 employees. This was just the stepping stone towards something way bigger and innovative!

In the next decade, the MD 83 microphone was built with a reversible transducer that was used as both microphone and loudspeaker. In 1956, they invented a wireless system in association with German Broadcaster NDR. And it was in 1958 that the company was renamed as Sennheiser Electronic from Labor W. In the following years the company built stereo microphones, first answering machine, baby monitor and active loudspeakers.

In 1968 the company built the world’s first open headphones which marked one of the huge successes in the history of Sennheiser Electronics. In 1973, the company got transformed into a limited partnership (KG). The company also built a lot of accessories for wireless transmission and started using infrared technologies from 1975. Till date, the company has developed innumerable technologies to enhance the level of the sound system, especially, the new shotgun microphones which have truly set some new standards in the world of audio transmission.

Achievements of Sennheiser Electronic

Well, the exceptional achievements of the company are truly phenomenal. Starting from a small group of seven engineers to producing more than 10 million units of a product to quench the need of customers is a real success indeed!

Though it is next to impossible to mention all the achievements of Sennheiser Electronics because they are uncountable, here are a few majestic triumphs that are worth mentioning:

• In 1959, Fritz Sennheiser was made an honorary professor of Hanover Technical University.

• In 1977, the company formed a second production plant Burgdorf.

• In 1982, the company was handed over by Fritz Sennheiser to his son Jörg Sennheiser.

• In 1987, Fritz Sennheiser received a prestigious award from 59th Academy Awards for manufacturing MKH 816 shotgun microphone.

• In 1988, the foundation of Sennheiser France took place followed by Sennheiser UK in 1990, Sennheiser Electronic Corporation, USA, Sennheiser Canada and Sennheiser Belux in 1991.

• In 1990, a third production plant was built in Tullamore, Ireland. This is a very vivid example of how rapidly the company was growing.

• In 1991, they launched the best headphones in the entire world, the electrostatic Orpheus.

• In the following years founding of Sennheiser Asia (1992), Sennheiser Nederland (1995) and Sennheiser Mexico (1995) took place.

• In 1996, the company was awarded Emmy Award for reaching the pinnacle in wireless technology. The company was also transformed into a private limited company in this year (GmbH & Co. KG).

• In 1997, the second unit of R&D was opened in Burbank, California.

• In 1999, Georg Neumann GmbH was awarded Technical Grammy of The National Academy of Recording Arts and Sciences and the company received German Industry Innovation Award for the optical microphone.

• In 2000, the company built its fourth production plant in Albuquerque, USA.

• In 2015, to celebrate the 70th anniversary of the company, it opened its innovation campus, which has the most modern technologies in the entire world of communication technology.

These are just a few grand achievements among the arsenal of glories it received from the entire world.

The moral foundation of the company

Sennheiser believes in strong passion, curiosity, dedication, and a clear vision to mould a perfect tomorrow. They believe in fulfilling the need of their customers, which truly is the most important hack to grow an industry. Ever since the company has been founded, it has only witnessed the sweet success or that is what it appears to be. The company believes in sustainability, cooperative work, maintaining ethics, and respecting human dignity. And, their strong belief and dedication, have helped them reach where they are today, to set a perfect example of a grandiose foundation.

Rick Alden : The Visionary Genius & the Founder of Skullcandy

Founder, start-up, Story, Tech Story / By

A disruptive thinker and wildly unpredictable, the two terms can be associated with Rick Alden, the founder of Skullcandy, the American headphones manufacturing company. Alden is also known as a mad genius, who always believed in refinement and innovation. He wanted to create a product that was not owned by the user, but it could own the user.

Alden was born on 4 July 1964 in Baltimore, Maryland. Rick loved snowboarding and wanted to pursue a career in the same. He attended the University of Colorado Boulder, and while in college, he founded his first company National Snowboard Inc (NSI), along with co-founder Jim Gardner, in 1986. The company was an event management firm that hosted the consumer and pro-snowboarding events nationwide.

rick alden
Image Source: kcpw.org

Later, he moved the headquarter of NSI to Denver and migrated to the University of Colorado Denver, where he pursued a Bachelor’s degree in political science.

The next business venture that Rick founded was Device Manufacturing, which he founded along with the veteran snowboarder Brett Conrad and produced the step-in snowboard boot and binding system.

In the late 90s, the snowboarding was becoming more popular, and Rick himself was an active snowboarder. Rick liked to listen to music at high bass while snowboarding and knew that others also loved to do the same. But the chunky headphones never provided him with the experience he always expected for. This led Rick to think about a new business idea, i.e. a company that would produce headphones, especially for snowboarders and skateboarders.

In 2003, Rick founded Skullcandy and started manufacturing headphones for snowboarders. Skullcandy launched its first product, the Skullcandy Portable LINK Consumer Electronic Show (CES) in Las Vegas in 2003.

After the launch, he went out to market all the Skullcandy products directly to the snowboarding and skateboarding shops. In the beginning, pitching to those shop owners was not that easy, but slowly they got convinced and started selling the headphones at their shops. In fact, Rick offered those owners to buy back the headphones himself, if they did not find any customer for them. But the innovative product never brought such a situation and received much appreciation from its consumers.

In the following years, Rick pitched the idea of putting the speakers into the helmets to Giro, one of the most popular snowboards and ski helmets producers. The company liked the idea. Rick also convinced Giro to print the tag line “Powered by Skullcandy” on the packaging.

In 2007, Rick approached Best Buy, Target, and Circuit City to get picked for the Q4. All the three companies were impressed by him and placed immediate orders with Skullcandy. Rick never expected to get picked by all the three and did not have enough expertise to complete the orders within time. But then, he decided to visit China to figure out better ways to increase the company’s tooling cavities, and the plan worked. Rick completed the orders within the given time, and it was the biggest turning point for Skullcandy.

In 2008, the company rolled out all its products in all the retail stores. Bored of old chunky headphones, Rick manufactured more colourful and designer headphones and earbuds for Skullcandy consumers.

In the December edition of Forbes magazine, the Skullcandy earbuds were introduced as “the world’s coolest ear bud”. In 2011, the company acquired another headphones manufacturing company, Astro Studios. In the same year, the company filed for its first IPO with the Securities and Exchange Commission.

In 2016, Skullcandy was acquired by Mill Road Capital for $196.9 million at $6.35 per share.

Rick Alden has been issued the patents for inventing technology to integrates mobile phones and music players, known as LINK, and designing the Orvis Batternkill Large Arbor Fly Fishing Reel.

The Inc Magazine ranked Alden at number 31 in the Inc 5000 Award for Skullcandy’s three-year (2004–2007) growth. He was also named “Entrepreneur’s Entrepreneur of the Year” in 2009.