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WarnerMedia Names its Next Streaming Service ‘HBO Max’

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The subscription video services are soon going to ditch the conventional cable connection, and shortly, people will be confused as to which subscription they should opt for, and which one they should leave, as after Netflix, Hulu, Disney+, and a few other such services, WarnerMedia will be bringing HBO Max as the new streaming service for people.

The company revealed the name of its upcoming streaming service on Tuesday, along with the name of a few programs that the company will be streaming through the service, including Dune: The Sisterhood, Tokyo Vice, The Flight Attendant, Love Life, Made for Love, etc. And, the company will be producing new shows under the lineup of HBO Originals to stream through the service. It will also include the collection of movies (old and new) to it.

The company has already signed a contract of four movies with Director and writer Greg Berlanti, and Reese Witherspoon will be producing at least two movies for the Max Originals.

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HBO Max will also be including almost all the HBO TV series, its films as well as documentaries to it. The company even revealed that content from CNN, Adult Swim, Cartoon Network, Boomerang, truTV, TBS and TNT, will also be the part of the HBO Max video library.

WarnerMedia said the new service “is anticipated to premiere with 10,000 hours of premium content.” Among those new shows and movies, ‘Friends’, will also be a part of this service.

The company had been licensing Netflix for streaming Friends over it, and the former even paid $80 million to include the show into its library only for 2019. But the license will be over by the end of the year, and HBO Max will be among the few platforms that stream this iconic sitcom.

There are already a few streaming services operating in the name of HBO, including HBO Go and HBO Now. The AT&T acquired company, WarnerMedia, earlier wanted to launch a three-tiered service by the end of 2019. But the company dropped the idea, and now, will focus entirely on HBO Max, which the company will be introducing in the first quarter of 2020.

The company has not revealed on the prices of the packages it will be providing for the streaming service. Currently, HBO Now costs $14.99 for a month’s subscription, which is already expensive than its rivals Netflix and Hulu. So to bear with the competition, the WarnerMedia should keep the prices for the HBO Max subscription, a bit affordable.

AT&T’s Ready to Launch its Three Tier Streaming SVOD Service

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Video streaming platforms like Netflix and Amazon Prime has replaced old traditional television, and now AT&T is also set to launch its new streaming video service by the end of this year, that will feature original movies and television series from Warner Bros., Turner and HBO. The tech giant is ready to transform into an entertainment giant with its new upcoming subscription video-on-demand service and has made some good strategies to achieve that.

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The streaming service will provide a three-tier subscription, starting with an “entry-level” subscription at the lowest monthly charges, that will accentuate on movies, and the user will get to watch the films from WarnerMedia’s catalogue with this subscription. The second one will endorse the “premium” subscription package, and will include the WarnerMedia TV series and “blockbuster movies”. The third tier is on the expensive side and will provide the user with all the first and second tier subscription services, plus it will offer an access to “extensive library of WarnerMedia and licensed content.”

AT&T had been preparing for the big launch of its video streaming platform, and the news had been confirmed by many of AT&T’s statements in the past. As AT&T has acquired HBO, it will emphasise more on promoting and streaming the content from HBO. Also, soon after its acquisition of TimeWarner, AT&T also established a WarnerMedia entity, to focus on WarnerMedia content specifically.

The tech giant is focused on more consumer engagement, and its goal is to have its share of profits from the consumers who have been spending $150 a month on entertainment and cable services. John Stankey, head of AT&T’s WarnerMedia unit said, “At the end of the day, that engagement is good for all of AT&T’s business.”

AT&T CEO Randall Stephenson said, “We have some of the world’s best content and 370 million direct-to-consumer relationships across mobility, video, broadband and our digital properties. That exceptional combination enables us to deliver a broad spectrum of entertainment experiences, from premium video to skinnier over-the-top and mobile-centric bundles of live content, and a subscription video-on-demand product to launch late next year. And with Xander, our advertising business, we’re using insights from our customers.”

Alongside AT&T, Disney is also planning to start its standalone streaming service, by the fall next year. And like these two companies, there are many other companies including Walmart that are willing to step into the same business. Netflix and Amazon have already made their separate place in the same, and with the combination streaming service that AT&T is about to start, the consumer will be able to get more discount on such service, which can shift their attention from Netflix and Amazon Prime to AT&T’s streaming network.