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Gmail now pushing Enhanced Safe Browsing

If you recently accessed Gmail on your web browser, most likely, you saw a popup that said, “Enhanced Safe Browsing.” The notification can be delayed or ignored, but it could have caught your attention. Who, after all, would not want to use the internet safely in these days of rising cyber fraud?

Users get a quicker experience and greater proactive security from unsafe websites, downloads, as well as extensions, according to Google, when “Enhanced Safe Browsing” is enabled. It automatically enhances the safety of Gmail along with Google Chrome.

More people are now noticing the prompt, which only recently began to roll out. According to Google, activating Enhanced Safe Browsing would offer “real-time” safety checks and alert individuals about potentially harmful websites, programs, and extensions.

Additionally, it appears to enhance Google’s capacity to identify and shield from malware as well as phishing for both you and others who are browsing the web. In addition, Google says that its applications provide greater protection against harmful connections.

Users must access their Google accounts, choose security from the left-hand menu, scroll down to discover Enhanced Safe Browsing for Your Gmail Account, and then choose whether or not to activate it.

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Google says that the change may not become active for a maximum of 24 hours.

The timing of Google’s change coincides with an increase in online fraud. Due to the quick growth of free-to-use artificial intelligence (AI) generative sites, email fraudsters, including those using Gmail, might discover it much simpler to craft plausible email hoaxes. Even though “Enhanced Safe Browsing” may contain many perks, google is also storing data to safely guard privacy.

The official FAQ notes:

“To help protect your account and data, Enhanced Safe Browsing for your account checks for risks: URLs, Downloads, Browser extensions, System information, and Small sample of pages.”
Source: indiatoday.in

To preserve privacy, Google has recommended masking acquired data after a brief interval.

However, CNET, citing a Princeton and Stanford Universities study, notes that “anonymized data, including search histories, can be linked to social media profiles using publicly available data.”
Source: indiatoday.in

Emerging programmers could be harmed by the functionality since they could be required to wait for the company’s credible certification. This is a result of the company’s recent adoption of strict dev program regulations. Days of waiting time could be detrimental to new developers.

Suhani Jain

I am a student pursuing my bachelor’s in information technology. I have a interest in writing so, I am working a freelance content writer because I enjoy writing. I also write poetries. I believe in the quote by anne frank “paper has more patience than person

Google’s medical AI chatbot is reportedly being tested in hospitals

In a groundbreaking move, several hospitals, including the prestigious Mayo Clinic, have commenced trial runs of Google’s Med-PaLM 2, an AI chatbot that is widely anticipated to bring about a seismic shift in the healthcare industry.

Med-PaLM 2 represents an enhanced version of PaLM2, the language model announced by the tech giant at this year’s Google I/O. PaLM 2 serves as the foundational framework for Google’s AI tool, Bard.

According to internal emails obtained by The Wall Street Journal, Google is confident that Med-PaLM 2 will provide superior medical advice due to its extensive exposure to questions and answers derived from medical licensing exams. This meticulous training ensures that the AI chatbot possesses a comprehensive understanding of medical knowledge.

Insiders familiar with the matter divulged that Google has been conducting tests of the new system in collaboration with various hospitals, including the esteemed research institution, Mayo Clinic, since April.

During that time, Google reportedly shared with its employees a statement from a researcher involved in the project, highlighting the potential value of a trusted medical assistant model in regions where access to doctors is limited.

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The exact timeline for wider implementation of the program in hospitals and medical research institutions remains unclear. A senior researcher intimately involved in the project emphasized that Google is still in the early stages of developing this innovative product.

The advent of Med-PaLM 2 marks a significant milestone in the integration of artificial intelligence into healthcare. Leveraging the vast capabilities of language modeling, this advanced chatbot has the potential to revolutionize patient care, medical diagnostics, and treatment recommendations.

By harnessing the power of AI, Med-PaLM 2 can analyze vast amounts of medical data, rapidly process complex information, and generate tailored responses to inquiries. Its ability to draw from a vast pool of medical licensing exam questions and answers ensures a strong foundation in evidence-based medical knowledge.

The collaboration with renowned healthcare institutions, such as Mayo Clinic, highlights the commitment of both Google and the medical community to explore and embrace innovative technologies. Through rigorous testing and evaluation, the effectiveness, accuracy, and safety of Med-PaLM 2 can be thoroughly assessed, ensuring that it meets the highest standards of medical practice.

While the development and widespread adoption of Med-PaLM 2 may take time, the potential benefits it offers are immense. In addition to assisting healthcare professionals in providing comprehensive and timely medical advice, this AI chatbot has the potential to bridge the gap in access to medical expertise in regions with limited resources.

As Google continues to refine and expand the capabilities of Med-PaLM 2, the future of healthcare stands on the precipice of a transformative era. The integration of advanced AI technologies into clinical practice holds the promise of improved patient outcomes, enhanced healthcare delivery, and increased accessibility to medical knowledge for all.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Google Hires Brazil’s Temer to Lobby on controversial internet bill

Leave a Comment / News, Tech News / By Suhani Jain

According to his advisor on Friday, Alphabet child company Google has recruited Michel Temer, the previous president of Brazil, to influence legislators who are debating whether or not to regulate the internet.

The proposed legislation, frequently referred to as the ‘Fake News bill’, would require providers of internet services, web search engines, as well as social messaging platforms to discover and report illicit content and impose severe penalties for noncompliance.

Tech businesses are worried about the law, and several have started initiatives on their respective websites to stop it.

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The nation’s top judiciary in South America demanded a probe about two months back into Google as well as Telegram officials who spearheaded an initiative to oppose the new legislation.

Temer admitted he had been serving the role of “mediator” among the business and legislators for roughly three weeks, according to local publication Folha de Sao Paulo.

According to Temer’s advisor, the business paid the former president to arbitrate discussions and suggestions with the Brazilian parliament.

Temer rejected Folha’s statement that he had discussions with the judges of the supreme court, but the newspaper stated that he had a meeting with Orlando Silva, the senator in charge of the internet legislation, to go over specifics of the plan.

Also Read: Google to block news in Canada over law on paying publishers

The Supreme Court of Brazil will probably decide on two petitions that might loosen internet regulations. As stated by Folha, the judgment has been delayed from its original June date.

In a statement, Google said it hires specialized agencies and consultants to help “mediate efforts to dialogue with public authorities” so that it can bring contributions to politicians and parliamentarians, “, especially in important and technical issues such as the construction of a new legislation.”
Source: uk.sports.yahoo.com

On Tuesday, the lower chamber of Congress was scheduled to make a decision on a proposed law to penalize businesses for failing to report false news, but conservative and evangelical politicians are opposed to it.

“Such conduct could configure, in theory, abuse of economic power on the eve of voting on the bill by trying to illegally and immorally impact public opinion and the vote in Congress,” Justice Alexandre de Moraes said in his decision.
Source: theguardian.com

Suhani Jain

Google to block news in Canada over law on paying publishers

Leave a Comment / News, Tech News / By Sandhya Gupta

Google announced its intention to block Canadian news on its platform within Canada, following in the footsteps of Facebook’s Meta Platforms Inc.

This move comes as a response to a new law, the Online News Act (Bill C-18), which requires payments to local news publishers.

The Canadian media industry has been advocating for tighter regulations on internet giants like Facebook and Google, aiming to allow new businesses to recover financial losses resulting from the increasing dominance of these platforms in the online advertising market.

The Canadian government estimated that news businesses could potentially receive around C$330 million ($249 million) per year from the mandated deals under this legislation.

Also Read: Google lays off staff at its mapping app Waze

However, Heritage Minister Pablo Rodriguez clarified that the platforms are not immediately obligated to comply with the act and expressed the government’s willingness to engage in consultations with them regarding regulatory and implementation processes.

Facebook and Google have argued that the proposed legislation is unsustainable for their businesses. For months, they have hinted at the possibility of blocking news availability in Canada if the act was not amended.

However, the Canadian federal government has resisted making changes, and Prime Minister Justin Trudeau accused the companies of employing “bullying tactics.”

In response to the law, Google’s president of global affairs, Kent Walker, stated in a blog post that they believe the law is unworkable and that the regulatory process would not resolve the “structural issues with the legislation.”

Consequently, Google informed the government that it will remove links to Canadian news from its Search, News, and Discover products within Canada once the law goes into effect. The specific news outlets affected by this decision will be determined based on the government’s definition of “eligible news businesses” when the rules for implementation are finalized.

Furthermore, Google will terminate its News Showcase program in Canada, which involves agreements with 150 news publications across the country. One of these agreements is with Reuters, which produces News Showcase panels, including in Canada.

The Online News Act mandates that online platforms negotiate with news publishers and compensate them for their content. A similar law was passed in Australia in 2021, which led Google and Facebook to threaten to curtail their services in the country. However, both companies reached agreements with Australian media companies after the legislation was amended.

Google argues that Canada’s law is broader than those in Australia and Europe, as it assigns a value to news story links displayed in search results and can potentially apply to outlets that do not produce news content.

Google has proposed that payment should be based on the display of news content itself, rather than links and that only businesses adhering to journalistic standards should be eligible for compensation.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Google lays off staff at its mapping app Waze

Leave a Comment / News, Tech News / By Suhani Jain

Alphabet child company, Google, disclosed that it is reducing staff at mapping software Waze since it integrates the program’s ad network with its Google Ads infrastructure but it did not provide the exact number of layoffs that will be done.

A Google division called Waze, originally known as FreeMap Israel provides GPS-enabled satellite apps for navigation for mobile devices and other computing platforms.

It integrates user-submitted journey times along with route details as well as turn-by-turn guidance while collecting location-dependent data via a cell phone network. Waze advertises the application as an entirely free download and usage driven by communities project.

“In order to create a better, more seamless long-term experience for Waze advertisers, we’ve begun transitioning Waze’s existing advertising system to Google Ads technology. As part of this update, we’ve reduced those roles focused on Waze Ads monetization,” Google, which acquired Waze for about $1.3 billion in 2013, said.
Source: indianexpress.com

In order to streamline operations, Google confirmed in December that it was going to combine the Waze & Google Maps departments. As a result, Waze would become an entity of the Google Geographic section, which manages Google Maps as well as Google Earth, including Street View among other real-world mapping tools.

Also Read: TikTok COO Pappas quits after five years in the role

The Verge highlighted that Waze had been purchased by Google for the sum of 1.3 billion USD in 2013 along with the fact it had stayed separate from Google Maps until 2021. The situation shifted, though, in September of the previous year after Sundar Pichai, the chief executive of Google, revealed that he was striving to increase corporate productivity in response to investor demand.

As reported by Bloomberg, Google’s owner firm Alphabet stated at the beginning of this year that it will be cutting off approximately 12,000 workers, or about 6 percent of its staff. Google has been attempting to cut expenses as income from online advertisements has been dropping.

“Google remains deeply committed to growing Waze’s unique brand, its beloved app, and its thriving community of volunteers and users,” Caroline Bourdeau, Waze’s head of PR, said in the statement.
Source: theverge.com

Job cuts are not a new thing nowadays. Many tech Giants such as Twitter, Amazon, etc are also laying off employees in the economic downturn caused by post covid situations.

Suhani Jain

Google launches AI-powered advertiser features

Leave a Comment / News, Tech News / By Sandhya Gupta

Google announced on Wednesday the debut of two new features for advertisers powered by artificial intelligence. These features will help advertisers identify the most effective ad placements for their brands across all of Google’s services.

The tech industry has been dominated by AI in recent months as a result of Google and other companies creating inventive chatbots that can engage people in open-ended conversations. In order to better serve advertisers, who provide companies with money, AI is also being used more and more.

Google’s launch of AI-powered advertiser features represents its ongoing commitment to automation and harnessing the power of artificial intelligence to enhance advertising capabilities. By leveraging AI, Google aims to provide advertisers with advanced tools and features that streamline campaign management and optimize ad performance.

Also Read: Google AI to power virtual travel agent from Priceline

Google has already provided AI advertising tools, but it is now utilizing the technology to assist brands in achieving more focused objectives for their advertisements. Google’s AI algorithms can analyze various factors, such as historical campaign data, user behavior, and contextual signals, to optimize bidding strategies automatically.

This helps advertisers achieve their campaign goals more efficiently while reducing the time and effort required for manual bid adjustments.

Demand Gen, one of the new capabilities, uses AI to distribute an advertiser’s video and photo advertising across a number of platforms, including Gmail, the YouTube feed, and Shorts, YouTube’s answer to the well-known short-form video app TikTok.

According to Vidhya Srinivasan, vice president and general manager of advertising at Google, AI will make it unnecessary for advertisers to consider where to place their ads and would instead concentrate on identifying spots that are “shiny, visual, and immersive.”

According to Google, the second new feature will employ AI to identify the ideal ad placements in order to maximize the number of views for a brand’s video advertisements.

According to preliminary testing, brands used the new tool to get 40% more video views overall, Srinivasan added. Brands will be able to concentrate more on their advertising plan and storytelling by employing AI to take some of the “grunt work” away from advertisers, she continued.

Also Read: Google quietly ends support for decade-old Chromecast

AI can assist advertisers in creating effective ad campaigns. By analyzing past performance data, user behavior patterns, and industry trends, Google’s AI can generate campaign structures, ad copies, and targeting options that are likely to yield better results.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

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