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Google Cloud’s top U.S. sales executive departs

Alphabet Inc’s Google appointed Adaire Fox-Martin who was the head of its global cloud industries to a top sales position as part of an operating model shakeup, a representative stated on Thursday.

Kirsten Kliphouse, the lead of Google Cloud in the United States, has left the firm, according to a spokesperson.

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Image Source: techcrunch.com

Fox-Martin’s appointment aims at “unifying global go-to-market organization,” the company said and the role will focus on all global sales as well as service and support.

Source: finance.yahoo.com

Kliphouse’s resignation had already been reported previously by The Information.

The upheaval comes as the cloud services and software industry’s growth has slowed down as clients seek to cut costs and optimize their spending on cloud services.

Over the last decade, software on the cloud has flown off servers, with Indian companies such as Zoho, Browserstack, Freshworks, and many others, as well as pandemic-born high-fliers such as Rocketlane, Spendflo, and Everstage, posting high growth numbers.

Nonetheless, the expected slowdown may be the first-ever test for most Indian SaaS inventors in 2023 who are accustomed to controlling their organizations through 30-40 percent topline growth.

There is going to be some impact on business growth. For example, already, the marketing and sales spends are lower; we see companies like Google and Facebook adjusting to that [layoffs in Big Tech]. Retail buying is going to be slower, and we see Amazon making changes,” said Manav Garg, a SaaS company CEO who founded SaaSBOOMi, a community of over 800 cloud software companies.

Source: economictimes.indiatimes.com

The firm is also under stress due to unsatisfactory ad sales, which have resulted from advertising companies cutting back on expenses in the name of an economic downturn.

Alphabet’s health science division known as Verily Life Sciences, publicly stated the layoff of above 200 employees, or approximately 15 percent of its workforce earlier on Wednesday, making this the first time in about six years that Alphabet or an affiliate has declared job cuts.

Since the beginning of the covid-19 global epidemic, the cloud computing tech sector has seen tremendous growth as individuals and companies embraced digital.

However, the industry which includes infrastructure, platforms, as well as software companies providing it as a service over the internet, has displayed signs of slowing in the last two quarters. This is causing concern, particularly in India.

Its slowdown means that businesses across all industries are cutting funding and searching for ways to save in the face of near-record rising prices, increasing interest rates, as well as economic downturn fears. Those reductions are attacking Big Tech hard.

Google Cloud and VMware

Google Cloud to Add Support for VMware Workloads to Attract More Enterprise Customers

Google has just announced that it has joined its hands with the software company, VMware, to expand its cloud services. This way, Google will be able to court the enterprise users of VMware who will be able to run their workloads over Google Cloud.

Through the partnership, the two companies are planning to start a new hybrid cloud service called Google Cloud VMware Solution (developed by CloudSimple). The service will let the VMware enterprise customers use the Google Cloud Platform (GCP) to run their vSphere-based workloads. The partnership will make Google provide its support for the VMware Cloud Foundation. The VMware Cloud Foundation is mainly responsible for deploying and running hybrid clouds.

VMware has got a long list of enterprise customers, and it would be great for Google if it bags them for its hybrid cloud service. Though Google is a long-time rival for VMware and many of the enterprises won’t be moving to GCP, there are many who themselves had requested Google to provide support for VMware cloud over its cloud service. Migrating the VMware workloads to a VMware software-defined data centre (SDCC) running in GCP, will render the organisations to have full, native access to the complete VMware services, i.e. vCenter, vSAN and NSX-T.

Google Cloud and VMware

“Customers have asked us to provide broad support for VMware, and now with Google Cloud VMware Solution by CloudSimple, our customers will be able to run VMware vSphere-based workloads in GCP. This brings customers a wide breadth of choices for how to run their VMware workloads in a hybrid deployment, from modern containerized applications with Anthos to VM-based applications with VMware in GCP.” said Google in the announcement.

Google is moving forward towards internet-based computing and storage, and it is estimated that the company may raise its cloud business to $8 billion this year. The partnership is also going to add up some more to the annual revenue of the company. Where its rival companies like Alphabet Inc. has already been in such deals, Google has just started on this way.

“Our partnership with Google Cloud has always been about addressing customers’ needs, and we’re excited to extend the partnership to enable our mutual customers to run VMware workloads on VMware Cloud Foundation in Google Cloud Platform. With VMware on GCP, customers will be able to leverage all of the familiarity and investment protection of VMware tools and training as they execute on their cloud strategies, and rapidly bring new services to market and operate them seamlessly and more securely across a hybrid cloud environment.” VMware’s Sanjay Poonen said in a statement.

VMware is not new to such partnerships and has recently partnered with Microsoft and formed the Azure VMware Solutions, which is again developed by CloudSimple. In 2016, the company had also joined its hands with Amazon in order to integrate the cloud services from both the companies altogether.