France Fines Google €50 Million Upon Failing the GDPR Directives

Due to the data breach allegations, 2018, proved to be an unfavourable year for tech giants like Google and Facebook. Now again Google is having troubles with the same issues as French regulators have fined Google nearly US $57 million for violating Europe’s tough new data-privacy rules.

Google
Image Source: marketingland.com

This is the first time when the European regulator has put such a huge amount as fine to a U.S. giant company since the regionwide regulations took effect last year.

CNIL, France’s top data-privacy agency, reported that Google has failed the tough new regulations, that were implemented last year in May, resulting in major data violation. It also said that Google was unable to explain how and why it was collecting the users’ data, and how the users could control the permissions.

Although seemingly, the amount looks huge, according to the GDPR rules, for a more serious offence, the fine will be maximum of four per cent of the annual global turnover of the offender.

A spokesperson form Google said, “People expect high standards of transparency and control from us. We’re deeply committed to meeting those expectations and the consent requirements of the GDPR”.

Soon after the GDPR regulations came into effect last May, two advocacy groups lodged complaints against Google, saying that it is difficult to understand and manage the preferences on how Google is using their personal information.

To file the complaint, almost 10,000 members from France’s Quadrature du Net group had signed an agreement against Google’s data consent policies. The None Of Your Business group also complained upon the tech giant against the forced consent its apps and software put on the users.

Since GDPR has been applied to the web, every tech company need to follow the same in order to run their services in the European region. Having faced a number of data breach charges last year, Google has been working on its data privacy regulations. Even though this time again it has failed the same to some extent, the company still has time to rectify these violations.