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Ed Fries : Lead Developer of the Gaming Console Xbox

From the invention of computers decades ago till today, when the technology has surpassed innovations, games have also been evolving tremendously. Starting from the 8-bit block type games to the high-end graphics almost life-like games, have made their way in the market. Companies, like Atari and Microsoft, brought some of the earliest games which became widely popular all over the world. Genius people have contributed their bit to the development of the gaming sector from years, and have set a landmark in the industry. One such figure is Ed Fries.

Early Life

Ed Fries, born on 1954, is an American video-game programmer and an entrepreneur. It was in the early 1980s when he fell in love with video games while playing the arcade games. His father worked at the Boeing an Aircraft manufacturing company and his mother was an engineer. His father loved the aeroplanes more than anything and Fries also found similar love with games. Fries got a B.S. in Computer Science from New Mexico Institute of Mining and Technology, in 1986.

Ed Fries
Image Source: eurogamer.net

Ed’s first program was a clone of Frogger that he developed for the Atari 8-bit family and was distributed using the bulletin board system. Developing this clone proved to be a lucky move for Fries, as someone from the gaming industry noticed his game and offered him a job. In 1982, Fries published his first game, which was named as The Princess and the Frog. The game was published by Romox. Fries wrote two more games for Romox, which were named as Ant-Eater and Sea Chase.

Career

Just after earning his BS degree, Fries went to the Seattle area, to join Microsoft. During his ten-years job with Microsoft, he worked on the productivity software like Excel and Word. He worked at Microsoft for ten years. During this time he also created Microsoft Game Studios.

Initially, he was handling the team of around fifty people and over the course of eight years, the team increased to above twelve hundred people. The team developed and published more than 100 games, among which a lot of games were sold to more than a dozen million customers.

It was in the late 1990s when Fries led a team which created the first version of the Xbox gaming console. The development of Xbox put Microsoft on the top list in the interactive entertainment business. Fries was the most important figure among the game development community and played a pivotal role in the acquisition of Bungie, Ensemble Studios, and Rare.

Career after Microsoft

Fries left Microsoft in January 2004 and, started consulting various startups. One of the companies he consulted was FireAnt which was later acquired by Sony Online Entertainment. Some other startups Fries was involved with were Ageia and Emotive Systems. Ageia, a company building an EEG based game controller, claims to bring the first “physics accelerator” chip for games and Emotive Systems.

Fries’ favourite game is World of Warcraft, and he is currently working on bringing the game into a three-dimensional life. This project is carried out by his own startup company Figure Prints. The company deals with making 3D models of a player’s characters, using Z Corporation printers.

Fries said in an interview that within just 12 hours of taking his company to live, more than 4000 people ordered a model. “It takes almost a week to complete one model”, he explained further. His another favourite game Halo got an updated version called Halo 2600, which was released as an Atari 2600. Currently, Fries serves as an advisor for Ouya, which is an Android-based game console and development program.

Alok Kejriwal- From making socks to leading online game company

The thinker + Doer = Rodinhood says his Quora profile; Alok Kejriwal is the man who changed the pace of India’s online gaming industry. Rodinhood is inspired from Rodin – who sculpted ‘The Thinker’ and Robin Hood who ‘got things done’.Alok Kejriwal

Born on 25th December, 1968, the renowned CEO and co-founder of Games2win is known to the world as Rodinhood. Alok Kejriwal is an entrepreneur who knows how to utilize a problem as an opportunity to build business around it. He started his journey by joining his family business of socks manufacturing at the age of 18, while he was still in college. After 10 years, he moved out of the family business and started something of his own which was not into manufacturing. He went on to venture in mobile and then online games.

Making of the Rodinhood

As they say, leader is  one who knows the way, shows the way and goes the way. Alok Kejriwal is a true leader and has proved his leadership, honesty and truthfulness in every walk of life. He started his socks business around 1989. Once when his socks factory was preparing Argyle socks order for a leading retailer he noticed an issue with packaging. He picked up one bundle of socks and opened it like a consumer for final inspection. As he ripped the adhesive sticker from the socks, he was thunderstruck as the thread of the small ‘criss cross’ lines that make the Argyle pattern so famous began ripping out of the socks. The shipment was ready to be shipped in 3 hours and the socks had PASSED inspection from Europe and India. Without worrying about extra cost of building top pair of socks and losing credibility or business he decided to be truthful and informed the buyer. This critical decision earned him a lot of respect in the eyes of buyer. The buyer was so delighted and grateful that he not only paid for extra cost but also gave many more orders in future.

In 1998, Kejriwal founded an online contests portal company named Contests2win.com (C2W) with a borrowed laptop and only Rs 5,000. He realized the power of internet while working in the family business. During this time, he used the internet for information on spare parts on company websites. “I got fascinated with the power of Internet to distribute knowledge and thought of building business around it.”, Alok once said.

Later, he launched a venture entitled “Mobile2win” in china in 2001. Mobile2Win organized mobile competitions and promotions on mobile interactive platforms. In 2003 mobile2win operations were also started in India. He got the VAS Business of Sony Channels’ singing show Indian Idol. Alok was one of the pioneers of ringtone business. He did create a lot of value and money before mobile companies and tv channels themselves started doing this business to maximize their profits.

Mobile2win was doing fantastic but due to funding, scale and other issues, Alok was  asked to leave mobile2win. However, this sad exit turned out to be good for him in long turn. He got million dollars on exit from mobile2win which he invested in conetst2win. Later the Indian arm of mobile2win went to Chandigarh (India) based company for no cash deal while Chinese mobile2win got acquired by Disney.

Taking the legacy forward, he came up with a new venture Games2win in the year 2007. Today, Games2win is ranked among top gaming site across the world. The most popular game at Games2win is Parking Frenzy and has about 20-25 million downloads. Besides Parking Frenzy, another 15 of their games have 1 million downloads now.

As the popularity increased, Games2win discovered that thousands of other websites and blogs were embedding Games2win games on their sites. Instead of blocking games on other websites or sending them copyright infringement notices, Alok and his team used an innovative idea. They started displaying Ads within the game whenever it was played on a website other than Games2win. Suddenly their success metric changed to the number of websites illegally embedding their games. More the embeds, more display ads, more revenue.

Although not being a great supporter of mobile only approach, he moved Games2win from a top game company to a mobile games company while struggling with static traffic in 2010. Games2win started focusing on mobile games and stopped making web games in 2014. New games are only available for smartphones. However, you can still play old games on their website.

Tough calls and work life balance

Entrepreneurship is bed of thorns. Being a successful entrepreneur and a successful father, husband at the same time is not that easy. You are always occupied with business deals, meetings, and dinner with clients and what not. Alok Kejriwal is married to Chhavi Kejriwal and has two daughters. In his blog “would you marry an entrepreneur? “, he jotted the pros and cons of marrying an entrepreneur. Topping it with his own story, he recalled a real life incident.

Can you imagine where was he when his second daughter was born? Hospital? No, you got it wrong! Well he wrote,” I skipped visiting the hospital and escorting my wife and my newborn daughter (my second child) home, because that evening I was signing some term sheets of my first venture contests2win.com in the lobby of The Oberoi in Mumbai.”

Startup mentor, critic and attention grabber

Alok never shies from going public with his views on different startups and their business ideas and many times he has been proved right. Alok criticized the app only approach of Myntra and Flipkart which turned out to be true after these companies rolled back their decision.

The the blue eyed gaming champ also criticized then Housing.com CEO Rahul Yadav for two Housing.com hoardings that were barely visible behind trees which attracted a sharp reaction form Rahul Yadav.

Alok kejriwal

Alok kejriwal rahul yadav

Amidst all the criticism, chaos and challenges, Alok kept pushing himself and continued to grow as an entrepreneur. He knows the art of being in news and use the right opportunity at right point of time.

Alok belongs to that rare breed of successful entrepreneurs who go extra mile to help budding entrepreneurs achieve success. This “Crazy Internet Entrepreneur” of India is playing the role of a startup mentor and motivator. Alok runs Rodinhood.com where he and fellow Rodinhoods share their experiences related to startups, products, teams, marketing & business. Nothing can beat such startup stories and experiences in helping budding entrepreneurs run their show successfully. He and his team of volunteers organize The Rodinhoods Open House(TRH) in different cities of the country for free. TRH helps startups meet industry leaders, pitch their product to investors and network with fellow entrepreneurs.

A TRH workshop in progress

His favorite advice to entrepreneurs is

“To go where no man has gone before…” (from Star Trek).