Razer to Close its Game Store as the Part of its ‘Realignment Plans’
Razer has announced that it is going to shut down its a year old digital game store by the end of this month.
The gaming peripheral manufacturing company, Razer, is one of the dominant brands in the gaming industry. Last year, it had launched its digital game store, to try its hands on digital distribution platform for PC games, to earn a share in the profits of the game sales business. But even before completing one year of its Game Store, the company announced to close it down by defining it “as part of realignment plans.”
“We regret to announce that Razer Game Store will cease operations on February 28, 2019, at 0100hrs Pacific Time as part of the company’s realignment plans,” Razer wrote in a statement. “It has been a privilege for us to recommend and deliver great digital game deals to you. We have been extremely fortunate to have you as part of our awesome community. Thank you for the support and making all this possible.”
Razer launched its Game Store in April 2018, as an effort to get into the digital gaming business. The Game Store was designed to provide its users with access to thousands of online games at one place. The store was launched as an opponent to its contemporaries like Steam and Amazon, and it included games from Razer’s partners including Ubisoft, Bethesda, Bandai Namco, Deep Silver and Rockstar. The platform also provided games from other stores through Steam or Uplay product keys.
The company also provided many offers and perks to its users through the platform like credits to earn for Razer’s silver loyalty program, attractive discounts over Razer’s games and hardware, etc.
We can only estimate from this unexpected announcement from Razer, that even after putting all its efforts, the launching of the Game Store did not go well according to its plan. Also, the company has not given any other statement over why it is closing its short-lived Game Store so abruptly. Although it is not the end for the cheap games from Razer and also all the pre-orders that have been made to the Razer’s Game store will be fulfilled before the Game Store shuts down. The company will also continue operating its Razer Gold and Razer Silver programs, through which the users can avail offers and discount on the Razer hardware.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.