Fruit Ninja

Technology is so developed that changed the nature of traditional games. With advanced technology a variety of mobile games available for gamers. In the present era, most of the games are highly complex and gives rich experience while playing. But still, casual games like Fruit Ninja are loved by gamers of all ages. To start the new wave of casual games, Australia based casual game publishers called as Halfbrick Studios is popular.

It is one of the leading game development firms. However, it brings simple, straightforward, yet satisfying games in the market. The person behind this new wave of mini-games is Shainiel Deo. He set up Halfbrick studios in 2010. As well, launched most of the Games in this year only. Though over 10 million people have downloaded it in a very short duration. One of the most downloaded and most played games of Halfbrick studios is Fruit Ninja. Because of it’s simple graphic and simple gameplay, many favor this game. As well, all other games of Shainiel’s studio are relatively simple and can be played in minutes.

What players have to do is just swipe the fingers across the screen. Which is simple yet addictive. Thus, making Halfbrick studios’ games popular in a very short duration.

About Halfbrick Studios

For many years, Halfbrick studios are a dominant game development firm in the Australian industry. It is set up in 2001. Since then the firm is focusing on the development of mini casual game development.

The most famous game of Halfbrick Studios known as Fruit Ninja has gain enormous popularity in the global market. With this, the firm marked the beginning to become one of the most well-known indie developers in the world.

Some of the popular games of Halfbrick studios

As said earlier, Fruit Ninja and other versions of it are the identities of Halfbrick. It is known as the greatest fruit-slicing game in the world. People who have not cut the single fruit in their life are also masters to play this game. Point to say that this game is favorite among all. Till now, one billion-plus people have played this game.

Other popular games of Halfbrick Studios are Battle Racing Stars, Magic Brick wars, Shadow remains, Ruskulls, Monster Dash, etc.

Shainiel Deo- The mastermind to bring a new wave of casual games

He is the CEO and the founder of Halfbrick studios and well-experienced game developers. In fact, he has been working in the field of game development for 17 years. Throughout his career span, he is active in original IP game development for multiple platforms. Includes, mobile, social, console, and web. As well, Deo successfully developed a number of titles from start to completion on different hardware platforms.  Shainiel starts the new era of the casual game with the release of Fruit Ninja. Till now, many versions and latest updates of this game has published. Under his policies, the Fruit Ninja was also released on iPhone.

Career

Being the CEO and founder of Halfbrick Studios, he introduced a new way of mobile gaming. He set up Halfbrick in 2010. Prior to that, he was the president at Electronic Games Queensland Cluster. It is an industry body representing the interests of game developers and associated service companies located in Queensland in Australia.

The backstory to set up Halfbrick Studios

He set up Halfbrick in 2001. Initially, it was the platform for GBA, PSP, and DS. Later on, the platform is expanded and released games on various platforms. In spite of developing high tech games, Shainiel design a platform for casual games. However, his platform proved that simple games can be blockbuster.

Today, Halfbrick has risen as one of the most popular indie developers all across the continents. As well, it proved that mini-games developed with world-class skills can make a big splash in the international market.

Bottom line

The gaming business model has revolved with revolving technology. Multiple developers use technology and introduced a realistic gaming experience. While Halfbrick remains committed to casual games that are simple, direct, and full of entertainment. As well, to play high tech games, one has to empty pocket. But in case of a game released by Halfbrick, most of the games are free of cost.